In this episode of Marketing Misfits, Marty Greif, a conversion rate optimization (CRO) expert, reveals the small website changes that drive massive sales. He shares the biggest mistakes killing conversions, the psychology behind buyer trust signals, and why most websites leave money on the table. Marty also discusses the real impact of AI on conversion rates, why phone numbers on websites matter more than you think, and the hidden factors that make customers leave without buying. If you're serious about boosting website performance, increasing sales, and building a site that actually converts, this episode is a must-watch!

Check out Marty Greif's site - https://sitetuners.com/

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Timestamps

00:00 Introduction to Conversion Optimization

03:08 Importance of Website Design and User Experience

06:21 Marty Grief

07:21 Understanding Conversion Rate Optimization

10:50 Personalization and AI in Marketing

13:53 Quick Wins for Website Conversion

18:41 Psychology and Best Practices in Marketing

32:10 Encouraging Real Phone Numbers

34:20 Greedy Marketing Syndrome Explained

35:44 Understanding Your Audience

38:57 Progressive Disclosure in Marketing

46:42 Importance of Engagement Metrics

52:40 Low-Cost Tools for Small Businesses

59:20 Final Thoughts

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