Robert Khachatryan is the founder and CEO of Freight Right Global Logistics, a Los Angeles–based international freight forwarder. A lifelong entrepreneur, Robert began his business journey at age nine selling newspapers on the streets of Yerevan. 

A member of the Board of Advisors at USC’s Randall R. Kendrick Global Supply Chain Institute, Robert founded Freight Right in 2007 during the global financial crisis with a vision to modernize freight forwarding through technology and execution excellence. 

Today, Freight Right is recognized as a leading innovator in logistics and a trusted launch partner for emerging supply chain technologies. Robert’s insights have been featured in Bloomberg, Forbes, the Journal of Commerce, FreightWaves, and the Los Angeles Times, and he has spoken at leading industry events including TPM, FreightTech, and the USC Supply Chain Summit. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:08] Taking the leap during economic uncertainty
• [03:45] Eliminating shipping delays that kill buyer intent
• [09:04] Building Ecommerce solution around freight hurdles
• [11:05] Callouts
• [11:16] Bridging commercial freight and ecommerce needs
• [13:29] Identifying hidden customer pain points early
• [15:45] Building an MVP from customer feedback
• [18:00] Rethinking traditional processes to reduce cost
• [20:41] Unlocking new markets with minimal effort

Resources:

• Subscribe to Honest Ecommerce on Youtube
• International Freight Forwarder freightright.com/
• Follow Robert Khachatryan linkedin.com/in/khachatryanrobert

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