Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. 

Simply put, change naturally brings unrest because clients love routine just as much as you do.

So when it is time to introduce changes in your gym, make them all at once instead of doing it every couple of months. Yes, you will certainly lose some clients, but that fear is often exaggerated. 

Take price increases, for example – data shows that only about 7% of clients leave, even when prices go up by 30-50%. When backed by careful data analysis, the decision to make such a change is a huge win.

But price increase is not the only change that can improve your gym business. In this week's episode, Tim and Randy discuss three small but powerful shifts that led to significant improvements in their gym's operations and finances. 

Join them to learn more about these strategic adjustments and how you can implement them to boost revenue without causing client confusion and quitting.

Tune in now!

Key Takeaways:

• Intro (00:00)
• Clients don’t like changes (00:56)
• Membership simplification (03:44)
• Freezing membership options (06:04)
• Communicating benefits of new policies to clients (10:30)
• Flexible booking and cancellation policy (12:44)
• Perfect timing for implementing changes (16:36)
• Recap (19:57)

Additional Resources:

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- An app designed for semi-private training - Semi Private Pro

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

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