Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it.

This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training." 

Small group training sounds like a lesser version of large group classes. It brings to mind an image of a few people doing the same routine, which usually fits more with budget fitness options.

On the other hand, semi private training offers customized workouts that are tailored to each client's needs, giving it a more exclusive and private feel.

That’s why removing the “group” vibe from a service allows gyms to charge a premium price. It shifts the perception from a cost-saving option to a premium product that stands out in a sea of generic fitness offerings. 

This approach not only builds our gym's reputation but also significantly increases revenue by attracting clients who see the value in paying more for a customized service.

If you want to find out more about the benefits of individualized workouts, tune in for this week’s episode. Tim and Randy are explaining how to transform your training models and adopt a more premium approach.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• How to win an InBody 380 (01:03)
• Terminology impact on pricing (01:47)
• Customized vs. standardized workouts (04:30)
• Pricing differences between training types (10:47)
• Selling a gym with proper systems in place (15:52)

Additional Resources:

- Win an InBody 380 body composition scanner 

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi-private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

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