Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

In this episode I chat with Jay Baer, marketing strategist and best selling author. Jay has done everything from sales to social media to content and digital marketing, and he’s going to explain how helping rather than selling will give you an edge.

Forget what you were taught.

Business is more competitive now than ever before.

The best way to break through all that noise is to help, not hype.Click To Tweet

Sure, it used to be that the way to build your business was to do marketing, use the Four P’s, and all that jazz. But nowadays, it’s different.

The best way to grow your business now is to create content that is useful. So useful, that people would actually want to pay for it, but don’t have to because you’re giving it away for free. It’s this kind of super helpful, free content that will help you be heard above everyone else.

Yes, you can give it away for free.

If you’re worried about giving away your content for free, you need to let that go. There’s no real secret ingredient anymore. You don’t have the uber proprietary lock on strategic planning. What you have is the same plan as the next agency, just with different acronyms.

Giving it away for free doesn’t mean you’ll lose business. People just want to know the so-called “secrets.” In the end, they’re still going to hire you to do the work.

Making time to be helpful.

The idea of adding something else to your plate probably seems daunting, but don’t worry because Jay has a tip:

* Take whatever business development you’re already doing and dedicate a portion of that to creating helpful content. If your company writes a blog start adding in blogs that are useful to your readers.

Building authority.

Confidence in your own thought leadership is what gets you attention. You know what you’re best at doing, so start there. Write content that’s within your niche.

According to Jay, you should take everything you know and give it away one bite at a time. This is one of the biggest drivers of my business growth and you need to start doing it too. I show you step by step how to do this in my program called Generate Leads Everyday. Learn more

Jay’s biggest struggle.

In all Jay’s ventures and experiences, he says his biggest struggle has been working in his business rather than on it. Sound familiar?

You need to be creating processes so that you don’t have to do everything yourself. And if you’re thinking that you can do it better and faster than someone else, you’re probably wrong.

You’re uniquely qualified to do certain things, so don’t let yourself become hemmed up in doing the things someone else can do. Free up your time to work on growing your business and getting to the next level.

What you can do right now.

Take a look at your services. Now take a look at your competition. What are you doing that they aren’t? If you haven’t chosen an area to laser focus in on, this may be a good one to choose.

Build content, marketing, etc. around this area of specialization so that you can become a thought leader in your industry. If you like this strategy, you need to check out the Agency Playbook, which walks you through all of this and more. Check it out now by clicking here.

Helping vs. Selling

Jay’s

In this episode of the Smart Agency Master Class, I chat with Lauri Flaquer, a business consultant with over 20 years experience in television and film. Lauri specializes in using content to maximize business opportunities and she’s going to help you understand why you need to use video to grow your agency’s new business.

You need to be making videos to generate agency new business.

If you want to become an authority in your marketplace and establish credibility quickly, then you need to be creating video content.

The power of video is limitless! It’s another opportunity for your clients – and potential clients – to know you and fall in love with you. Because, let’s face it – people make buying decisions more and more off of what they see online. Video gives them another way to really get to know who you are, what you’re about and what you can do, and realize they want it.

It’s not about being perfect from the start.

Do not be afraid to just get started. If everyone waited until they were flawless, had all the right equipment, and were totally perfect to start, there wouldn’t be any content anywhere. Give yourself the freedom to learn the craft.

In 20 years, you’ll look back and celebrate all your successes and failures. In the future, you’ll be telling stories at parties about how bad you were in your first videos. But if you never start, you won’t have anything to look back on – and no one wants to hear a story about nothing.

Seriously, don’t dwell on mistakes you haven’t even made yet. Get out there!

Where do I start when wanting to produce video for my agency?

Lauri gives three pieces of advice to those figuring out where to start with creating video content:

1. Find your platform. What will it be about? What is the main theme? How will it enhance, fortify, solidify, and expand your brand?

2. Check out other people who are doing what you want to do well. Watch them. Model them. Then do it better and add your own flare.

3. Come up with scripts. Write and rewrite them.

Once you go through the above, find yourself a community or public access network. They are typically desperate for content and a good place to hone your skills and refine your content. Bonus – they’re usually free!

Extra bonus – check out Cowboy Studio for affordable equipment, and Wistia for great tutorials on lighting, sound, etc.

Don’t forget to laser focus on your audience.

It all goes back to branding. Think about who you are trying to reach and tailor your content to be what your audience wants to see. What would benefit them the most?

Having a clear picture of who you’re trying to reach will help you in creating great, valuable content.

How to Generate Agency Business By Helping Rather Than Selling

Do you find struggles within your agency of ways to generate business and bring in more clients? You wouldn't be alone and I have discovered that you can generate business much more successfully by offering help rather than constantly working and offering a sales pitch.

In this episode I chat with Jay Baer, marketing strategist and best selling author. Jay has done everything from sales to social media to content and digital marketing, and he's going to explain how helping rather than selling will give you an edge.

Forget what you were taught.

Business is more competitive now than ever before.

Sure, it used to be that the way to build your business was to do marketing, use the Four P's, and all that jazz. But nowadays, it's different.

The best way to grow your business now is to create content that is useful. So useful, that people would actually want to pay for it, but don't have to because you're giving it away for free. It's this kind of super helpful, free content that will help you be heard above everyone else.

Yes, you can give it away for free.

If you're worried about giving away your content for free, you need to let that go. There's no real secret ingredient anymore. You don't have the uber proprietary lock on strategic planning. What you have is the same plan as the next agency, just with different acronyms.

Giving it away for free doesn't mean you'll lose business. People just want to know the so-called "secrets." In the end, they're still going to hire you to do the work.

Making time to be helpful.

The idea of adding something else to your plate probably seems daunting, but don't worry because Jay has a tip:

• Take whatever business development you're already doing and dedicate a portion of that to creating helpful content. If your company writes a blog start adding in blogs that are useful to your readers.

Building authority.

Confidence in your own thought leadership is what gets you attention. You know what you're best at doing, so start there. Write content that's within your niche.

According to Jay, you should take everything you know and give it away one bite at a time. This is one of the biggest drivers of my business growth and you need to start doing it too. I show you step by step how to do this in my program called Generate Leads Everyday. Learn more

Jay's biggest struggle.

In all Jay's ventures and experiences, he says his biggest struggle has been working in his business rather than on it. Sound familiar?

You need to be creating processes so that you don't have to do everything yourself. And if you're thinking that you can do it better and faster than someone else, you're probably wrong.

You're uniquely qualified to do certain things, so don't let yourself become hemmed up in doing the things someone else can do. Free up your time to work on growing your business and getting to the next level.

What you can do right now.

Take a look at your services. Now take a look at your competition. What are you doing that they aren't? If you haven't chosen an area to laser focus in on, this may be a good one to choose.

Build content, marketing, etc. around this area of specialization so that you can become a thought leader in your industry. If you like this strategy, you need to check out the Agency Playbook, which walks you through all of this and more. Check it out now by clicking here.

Helping vs. Selling

Jay's book Youtility: Why Smart Marketing is About Help not Hype is a New York Times and Amazon best seller. In it you find the differences between helping and selling, and how that difference is critically important to the success of business.

Build a Better Agency

I've show you how to generate business more successfully but I bet this isn't the only struggle you experience. Through my life in the industry, I have advice on many topics from the struggles you may face with failing economies to how speaking opportunities can generate new business and using YouTube to boost your marketing for your agency marketing strategy.

You can learn more about me and check out all my tips, tricks and everything you need to know in my blogs. I have covered a wide variety of topics as well as answering your questions in more from my Ask Swenk series.

If videos are more your thing, don't worry, I've got you covered!

You can check out my Ask Swenk series and more of my videos on my Youtube channel for advice from myself and other agency experts.

In this episode I talk with Scott Monty, former Global Head of Social Media for the Ford Motor Company. He walks us through landing big agency clients like Ford.

How does your ad agency generate new business with big clients like Ford?

It’s all about the research. According to Scott, about 90-95% of the people who contacted him didn’t do their research before approaching him. As a fairly public figure at Ford you can imagine that he got a lot of inquiries. But most of them were either form emails or total shots in the dark.

So, how do you get in the door at Ford? Well, the company works almost exclusively with WPP companies. The are big, well established agencies with whom Ford has had a long relationship. It’s hard to break into that establishment.

However, if you want to approach them, be sure to do your research beforehand. You need to really understand where a company like that has been, what they’ve done, and what it is that they want to do.

In the case of a company like Ford, you’ll probably need to subcontract for one of their traditional agencies. The WPP companies will farm out work to smaller agencies and that’s where you can get in the door.

Recommendations on how to get your agency to the next level.

* Show that you have a keen understanding of the client’s business and an understanding of your own capabilities.

* Don’t assume you can improve on something without knowing what the baseline is (in other words – reread #1).

* Understand where the industry is going, where the challenges are, and where there might be an opportunity that isn’t currently being met.

Should I be a specialist?

Being a specialist can take you a long way. However, there is a danger. As soon as the industry realizes how vital your specialty is, they’ll start to bring it in house. Make sure you have your next specialty on the horizon.

Regardless of down the road, having a specialty and providing value will get your foot in the door. It will also allow you to command a premium over your competitors.

The Do Not’s.

Want to make a big client mad? Lag behind on the trends in technology.

It’s your job as the agency to stay on the cutting edge. Don’t let your client be the one that’s pushing you or telling you about the newest trends. They’re paying you to be awesome, so be awesome!

Most of the time, agency owners are being reactive, not proactive. Start by creating good content. Have an angle, produce regularly, and help people.

Remember: it’s not about what sells, it’s about what people need.

In this episode I sit down with Evan Kramer, Chief Marketing Officer at The Neat Company. We cover the following:

* Understanding a CMO’s Decision-Making

* How to Get Their Attention

* What To Do When a New CMO Comes In

How to get the CMO’s attention?

Evan, like a lot of CMOs, is very data driven. If an agency can really assess performance in a holistic way, it’s a big bonus. Agencies need to be comprehensive in respect to their integrative portfolio, as well as individual campaign performance.

The second attention-grabber is showing that you really understand the client’s business and their capabilities. Each client has a different type of infrastructure, each with its own good and bad points. Your agency needs to know that infrastructure and how the client works within it.

How does a CMO find an agency?

It’s not always by general RFP. Evan’s company just went through the process of finding a new agency because they were shifting their business model. Because of the shift, they wanted to find an agency who had clients like them, and already understood their unique position.

Evan looked at a small, a medium, and a large agency, in addition to their incumbent. Each was engaged in a due diligence process and given a month to learn about his company. They were given the opportunity to look at everything from capabilities to product roadmaps. In the end, it was the mid-sized agency that won because they were most familiar with the challenges the company would be facing.

What to do when the CMO leaves.

Every new CMO is brought in for a reason. It means something is happening within the company. Either it needs to grow to the next level, it’s shifting its business model, or it needs to perform better. Regardless, don’t take the relationship for granted. You need to get in there and understand why the new CMO is there and what they’ve been asked to do.

Remember: landing the client isn’t the end of the work.

Agencies are doing one thing right.

Agencies are being more holistic in their work and taking more thematic and portfolio approaches when it comes to media. Looking at everything from multi-touch to multi-screen to how SEM works with SEO, and how it all works together is something that agencies are doing right. If that describes your agency, keep up the good work!

The #1 thing you can do right now.

Make sure that you are managing expectations by understanding the client's business. Click To Tweet

Make sure that you are managing expectations by understanding the client’s business. Be realistic and give measurable improvements. Realistic expectations make the relationships work better.

Evan says, “iterate to be great.”

In this episode of the Smart Agency Master Class, I chat with Lauri Flaquer, a business consultant with over 20 years of experience in television and film. Lauri specializes in using content to maximize business opportunities and she's going to help you understand why you need to use video content marketing to grow your agency's new business.

https://traffic.libsyn.com/jasonswenk/Why_you_need_to_use_video_to_increase_your_agency_new_business.mp3

You need to be making videos to generate agency new business.

If you want to become an authority in your marketplace and establish credibility quickly, then you need to be creating video content.

The power of video is limitless! It's another opportunity for your clients - and potential clients - to know you and fall in love with you. Because, let's face it - people make buying decisions more and more off of what they see online. Video content marketing gives them another way to really get to know who you are, what you're about and what you can do, and realize they want it.

It's not about being perfect from the start.

Do not be afraid to just get started. If everyone waited until they were flawless, had all the right equipment, and were totally perfect to start, there wouldn't be any content anywhere. Give yourself the freedom to learn the craft.

In 20 years, you'll look back and celebrate all your successes and failures. In the future, you'll be telling stories at parties about how bad you were in your first videos. But if you never start, you won't have anything to look back on - and no one wants to hear a story about nothing.

Seriously, don't dwell on mistakes you haven't even made yet. Get out there!

Where do I start when wanting to produce video content marketing for my agency?

Lauri gives three pieces of advice to those figuring out where to start with creating video content:

1. Find your platform. What will it be about? What is the main theme? How will it enhance, fortify, solidify, and expand your brand?

2. Check out other people who are doing what you want to do well. Watch them. Model them. Then do it better and add your own flare.

3. Come up with scripts. Write and rewrite them.

Once you go through the above, find yourself a community or public access network. They are typically desperate for content and a good place to hone your skills and refine your content. Bonus - they're usually free!

Extra bonus - check out Cowboy Studio for affordable equipment, and Wistia for great tutorials on lighting, sound, etc.

Don't forget to laser focus on your audience.

It all goes back to branding. Think about who you are trying to reach and tailor your content to be what your audience wants to see. What would benefit them the most?

Having a clear picture of who you're trying to reach will help you in creating great, valuable content.

Build the Best Agency

With this advice, you should now be able to strengthen your marketing by implementing video content marketing into your strategy. If there are other struggles you are experiencing in your agency, I can help you get through.

I can give you advice on how to increase conversions on your website, how to snap up client opportunities as well as ways to build authority to improve your agency.

If growth is your focus, I've the different phases of growth within your agency and the three questions you need to ask yourself to sell more of your digital agency services.

Learn more about my career and experiences as well as lots of tips, tricks and insights by reading my blogs that cover a wide variety of topics.

Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.

Getting CMO Attention as a Digital Agency

When you are a digital agency, there could be a CMO attention you have been aspiring to achieve. If you can't quite get there, then this episode is for you.

In this episode I sit down with Evan Kramer, Chief Marketing Officer at The Neat Company. We cover the following:

1. Understanding a CMO's Decision-Making
2. How to Get Their Attention
3. What To Do When a New CMO Comes In

How to get the CMO attention you want most

Evan, like a lot of CMOs, is very data driven. If an agency can really assess performance in a holistic way, it's a big bonus. Agencies need to be comprehensive in respect to their integrative portfolio, as well as individual campaign performance.

The second attention-grabber is showing that you really understand the client's business and their capabilities. Each client has a different type of infrastructure, each with its own good and bad points. Your agency needs to know that infrastructure and how the client works within it.

How does a CMO find an agency?

It's not always by general RFP. Evan's company just went through the process of finding a new agency because they were shifting their business model. Because of the shift, they wanted to find an agency who had clients like them, and already understood their unique position.

Evan looked at a small, a medium, and a large agency, in addition to their incumbent. Each was engaged in a due diligence process and given a month to learn about his company. They were given the opportunity to look at everything from capabilities to product roadmaps. In the end, it was the mid-sized agency that won because they were most familiar with the challenges the company would be facing.

What to do when the CMO leaves.

Every new CMO is brought in for a reason. It means something is happening within the company. Either it needs to grow to the next level, it's shifting its business model, or it needs to perform better. Regardless, don't take the relationship for granted. You need to get in there and understand why the new CMO is there and what they've been asked to do.

Remember: landing the client isn't the end of the work.

Agencies are doing one thing right.

Agencies are being more holistic in their work and taking more thematic and portfolio approaches when it comes to media. Looking at everything from multi-touch to multi-screen to how SEM works with SEO, and how it all works together is something that agencies are doing right. If that describes your agency, keep up the good work!

The #1 thing you can do right now.

[clickToTweet tweet="Make sure that you are managing expectations by understanding the client's business. " quote="Make sure that you are managing expectations by understanding the client's business. "]

Make sure that you are managing expectations by understanding the client's business. Be realistic and give measurable improvements. Realistic expectations make the relationships work better.

Evan says, "iterate to be great."

Become a Better Agency Owner

When you gain the CMO attention you've been aiming for, it can bring potential and possibilities but if you haven't a solid foundation, it can create issues.

By looking at the bigger picture of your agency, you can focus on areas you haven't explored yet as well as struggles you need to focus on to improve your business and then check out how I have all you need to get through these obstacles.

I have a bank of advice to share with you from my own experiences. This can be how to increase conversions on your website, ways to implement Facebook in your marketing strategy, why building authority to improve your agency is important and the best way to pitch to big brand clients.

If growth is your focus, I've discussed the different phases of growth within your agency and the three questions you need to ask yourself to sell your services to more customers.

You can learn more about my career and experiences as well as lots of tips, tricks and insights by reading my blogs that cover a wide variety of topics.

If videos are more your thing, did you know I have a Youtube channel?

Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.

In this episode I talk with Scott Monty, former Global Head of Social Media for the Ford Motor Company. He walks us through landing big agency clients like Ford as well as other new clients.

How does your ad agency generate new business with big clients like Ford?

It's all about the research. According to Scott, about 90-95% of the people who contacted him didn't do their research before approaching him. As a fairly public figure at Ford you can imagine that he got a lot of inquiries. But most of them were either form emails or total shots in the dark.

So, how do you get in the door at Ford? Well, the company works almost exclusively with WPP companies. The are big, well established agencies with whom Ford has had a long relationship. It's hard to break into that establishment.

However, if you want to approach them, be sure to do your research beforehand. You need to really understand where a company like that has been, what they've done, and what it is that they want to do.

In the case of a company like Ford, you'll probably need to subcontract for one of their traditional agencies. The WPP companies will farm out work to smaller agencies and that's where you can get in the door.

Recommendations on how to get your agency to the next level.

1. Show that you have a keen understanding of the client's business and an understanding of your own capabilities.
2. Don't assume you can improve on something without knowing what the baseline is (in other words - reread #1).
3. Understand where the industry is going, where the challenges are, and where there might be an opportunity that isn't currently being met.

Should I be a specialist?

Being a specialist can take you a long way. However, there is a danger. As soon as the industry realizes how vital your specialty is, they'll start to bring it in house. Make sure you have your next specialty on the horizon.

Regardless of down the road, having a specialty and providing value will get your foot in the door. It will also allow you to command a premium over your competitors.

The Do Not's For Big New Clients

Want to make a big client mad? Lag behind on the trends in technology.

It's your job as the agency to stay on the cutting edge. Don't let your client be the one that's pushing you or telling you about the newest trends. They're paying you to be awesome, so be awesome!

Most of the time, agency owners are being reactive, not proactive. Start by creating good content. Have an angle, produce regularly, and help people.

Remember: it's not about what sells, it's about what people need.

Advice For Your Agency

I hope you found this helpful in how your agency can bring in new clients as well as big clients such as Ford but this might not be the only struggle you are facing within your business. I cover all topics from how to leverage Youtube in your agency's favour to creating the best agency proposals and more. I hope you found this helpful and can put it into action.

Have other topics you want advice on? You can check out all my tips, tricks and insights in my blog covering a wide variety of topics as well as answering your questions in more from my Ask Swenk series.

Are videos more your thing? You can check out my Ask Swenk series and more of my videos on my Youtube channel for advice from myself and other agency experts.

What do you need to do to get away from being run by your agency and start running it?

In this episode of The Smart Agency Master Class, I talk with Chris Ducker. Chris is a serial entrepreneur that owns and operates three separate business that include a call center, a recruitment company and a co-working space for startup entrepreneurs.

 

Chris is obviously someone who knows a lot about running a business and he’s going to share with us how he manages it all without being overwhelmed.

Why is the agency running you?

Because you’re micromanaging! Let’s face it, entrepreneurs are wired to believe they should be doing everything themselves.

Chris refers to this as “superhero syndrome,” and it’s something every entrepreneur will suffer from at some point. Eventually, though, you will hit a crossroad where one of two things will happen:

A) You’ll burn out and be no good to anyone.

B) You finally build a brilliant team to help you run, grow, and support the business.

Clearly, you want to go with Option B, right? That’s how you build the business, not just run the business. There’s a lot of amazing talent out there, so make sure you’re making the most of it.

Say it with me: I do not have to do everything myself.

But I can do it quicker!

Yes, you probably can do it quicker yourself, but that doesn’t mean you should do it. If it’s a revolving task – say, posting a blog – it makes more sense for someone else’s time to be taken up with completing it. Taking up hours of your time to complete simple tasks just because you can do them faster doesn’t make sense financially.

Next time you’re doing one of these revolving tasks, take a second to record yourself doing it. Show the steps so that your virtual assistant can see how to do it, and BAM! You’ve cleared up some of your valuable time!

But I don’t want to pay someone!

Again, it doesn’t make financial sense for you to be doing it. Let’s look at the math:

Say your time is worth $1,000/hour, but the routine task you’re looking to spend the next hour on can be done by a virtual assistant for $100. Why in the world would you spend your time doing it? You’re literally saving $900 by having the VA do it!

As the agency owner, your time is better spent creating content, meeting with clients, and growing the business. You need to build a quality team and let them handle running the business.

Chris spends a maximum of 10 hours/week on his businesses. Max! The rest of the time he’s out there marketing, working on other projects, and speaking. That’s what you need to be doing, too.

Unlearning micromanaging: make a plan to phase yourself out.Click To Tweet

For each task that comes up, ask yourself, “Am I the one that has to be do this?” If the answer is no, then don’t do it. Pass it along to someone on your team who can handle it.

It can be a hard thing to learn, but make a habit of asking yourself that question. Eventually, delegating will come naturally.  This is one of the most important thing I tell people, and that is why I created the Agency Playbook. It allows you to setup systems that make your business profitable without you having to make every decision or do every thing. Check out the Agency Playbook now. 

What do you need to do to improve your business management and get away from being run by your agency and start running it?

In this episode of The Smart Agency Master Class, I talk with Chris Ducker. Chris is a serial entrepreneur that owns and operates three separate business that include a call center, a recruitment company and a co-working space for startup entrepreneurs.

Chris is obviously someone who knows a lot about running a business and he's going to share with us how he manages it all without being overwhelmed.

Business Management: Why is the agency running you?

Because you're micromanaging! Let's face it, entrepreneurs are wired to believe they should be doing everything themselves.

Chris refers to this as "superhero syndrome," and it's something every entrepreneur will suffer from at some point. Eventually, though, you will hit a crossroad where one of two things will happen:

A) You'll burn out and be no good to anyone.

B) You finally build a brilliant team to help you run, grow, and support the business.

Clearly, you want to go with Option B, right? That's how you build the business, not just run the business. There's a lot of amazing talent out there, so make sure you're making the most of it.

Say it with me: I do not have to do everything myself.

But I can do it quicker!

Yes, you probably can do it quicker yourself, but that doesn't mean you should do it. If it's a revolving task - say, posting a blog - it makes more sense for someone else's time to be taken up with completing it. Taking up hours of your time to complete simple tasks just because you can do them faster doesn't make sense financially.

Next time you're doing one of these revolving tasks, take a second to record yourself doing it. Show the steps so that your virtual assistant can see how to do it, and BAM! You've cleared up some of your valuable time!

But I don't want to pay someone!

Again, it doesn't make financial sense for you to be doing it. Let's look at the math:

Say your time is worth $1,000/hour, but the routine task you're looking to spend the next hour on can be done by a virtual assistant for $100. Why in the world would you spend your time doing it? You're literally saving $900 by having the VA do it!

As the agency owner, your time is better spent creating content, meeting with clients, and growing the business. You need to build a quality team and let them handle running the business.

Chris spends a maximum of 10 hours/week on his businesses. Max! The rest of the time he's out there marketing, working on other projects, and speaking. That's what you need to be doing, too.

[clickToTweet tweet="Unlearning micromanaging: make a plan to phase yourself out." quote="Unlearning micromanaging: make a plan to phase yourself out."]

For each task that comes up, ask yourself, "Am I the one that has to be do this?" If the answer is no, then don't do it. Pass it along to someone on your team who can handle it.

It can be a hard thing to learn, but make a habit of asking yourself that question. Eventually, delegating will come naturally. This is one of the most important thing I tell people, and that is why I created the Agency Playbook. It allows you to setup systems that make your business profitable without you having to make every decision or do every thing. Check out the Agency Playbook now.

What's Next

Using the best business management processes will help you run your agency and team rather than your agency run you and make you lose your passion.

If business management isn't your only struggle, I have probably experienced all the different struggles for an agency owner through my own experience and I can help you from what I learned. From what to do with your sales processes, ways to increase your profit margins or how you can build authority for your agency.

I can tell you the best ways to stop losing money on projects, why performance based pricing can be the best pricing strategy for your agency as well as why including remote working or freelancers in your team can be beneficial in the long run.

You can learn more about my career and different experiences as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics.

Find more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.