Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

 

In today’s episode I chat with Pamela Bruner about the kind of objections owners and salespeople run into when dealing with prospective clients.

How to change the perception of sales.

Sales get a bad wrap. People think of salespeople as being sleazy, or that the whole process is manipulation. This bad perception is a challenge, but definitely something that can be changed.

Talk to the prospective client as if you’re partners. You’re not selling, you’re providing a service. Changing the conversation is how you’ll do away with the negative image of sales.

How to put the client at ease.

Don’t go in thinking “I have to get this sale no matter what.” That’s how you end up with bad clients. Not to mention, you’re not really going to be listening to their needs, or to see if they’re the right fit for your agency if it’s just about the sale.

Let’s face it, people are uncomfortable in the sales process. They’re nervous. And when you’re presenting to a prospect, they’re suspicious about you trying to sell them something. Sometimes they’re too nervous to speak up about what they want.

You need to understand all of this. By knowing the subtext of what they’re going through and the source of their fears, you can combat the hesitations and create a better conversation.

What are the magic questions to ask to get the answers you need?

According to Pamela, asking questions is the magic tool of sales. Here are some gems for your toolbox:

* What is important to you?

* What is the #1 result you want to have?

* What is the cost to you to be in the position you’re in now?

* How do you feel about where you are now?

* What frustrations are you experiencing?

Remember, the meeting isn’t about you… It’s about the prospective client wanting what you offer. And you won’t know if you offer what they want unless you listen.

Plus, people love to be heard. Giving potential clients a chance to share how they feel and what they need makes them feel good and builds a sense of security.

[ctt title=”Use the Three I’s to find out what the client needs.” tweet=”Use the Three I’s to find out what the client needs. http://ctt.ec/P1UZN+ via@jswenk #closethesale #findthebudget” coverup=”P1UZN”] Ask about their issue, the impact it’s having on their business, and how important it is to them to solve the problem.

What if the client doesn’t know the answers?

If the prospect doesn’t know how to do what you’re telling them to do, that’s great! They can hire you to do it. You’re their expert.

If the client doesn’t know the answers to questions that you need in order to move forward, you may need to get the right person in the room. Ask the prospective client who can help answer those unknowns.

But if they don’t know the answers to questions or seem uninterested in finding them you need to take that as a red flag. Clients like that can quickly become nightmares.

How to avoid sticker shock.

Surely you’ve heard, “You cost how much? I could get it elsewhere five time cheaper!”

You need to start out your conversations to avoid sticker shock. It will still come up but you can try to head off some of the brunt. Be very clear on what it will cost and why. Explaining the quality of your solution will help the prospect understand your pricing.

To really drive the value home, ask them where their revenues are now versus where they would be if the problem was solved. It’s almost always a significant amount. Meaning it would cost them more not to solve the problem than it would to hire you.

“But I don’t have enough time or money to do it.”

Chances are you’ve probably heard this one from potential clients too. Help them understand by breaking down how much time and money they’ll get out...

Going from Agency Owners to Agency CEOs

In today's session of The Smart Agency Master Class, I chat with Hannah Paramore, president of Paramore Digital. Hannah is going to talk about the five jobs of an agency owner, how to handle those roles and transition from agency owners into an agency CEOs.

https://traffic.libsyn.com/jasonswenk/The_5_Roles_of_an_Agency_Owner_1.mp3

The 5 Roles of an Agency Owner.

As the agency owner, it is your job to:

1. Grow and mentor the leadership team.
2. To be the face of the company.
3. To set vision and direction.
4. Manage the financials.
5. Be available for key relationships.

Whatever you're doing, make sure they are part of these five roles. If it's something outside of these, you need to assess whether or not you are the one that should be doing it.

Being comfortable as the agency CEO.

No doubt you started out as the smartest person in the room. You were consumed with passion and drive. You were the best at everything, from account management to writing to sales.

But as you started to grow from a one-person agency, you probably realized you need to hire people to help you. Suddenly, you're not the smartest. And that's a good thing! You want to hire people smarter and better than you to do the work you don't have time for anymore.

Who to hire for your agency.

It may take some trial and error to find the right person. You need to clearly define what it is that you need, and how you envision working with someone.

Think about what you want your team to look like. Try using a personality profile to find the right fit.

If you hire someone, and it goes poorly, don't be disheartened. Remember, it's trial and error. Maybe you need to redefine what you need, or how you want to work with someone. Maybe that person was just an awful fit for your agency. It's okay. There are lots of wonderful people out there.

If Hannah had to do it all over again, her first hire would be a Director of Client Services. According to her,

"Good work doesn't keep the clients. You're hired for your creative and technical abilities but you're fired for your service."

How to motivate and inspire your team.

All agency CEOs should know the importance of a happy team. There is no magic formula, but here's a darn good one:

Great clients + Great office space + Great culture + Ownership of work

These factors, when combined with the right people, make for happy employees. Happy employees motivate and inspire each other, and that's how awesome agencies thrive.

(Note: giving out employee bonuses doesn't hurt either!)

The "too busy" excuse.

Sometimes also known as the "too poor" excuse, and it's just that - an excuse.

If you want your business to grow, you're going to have to make time for it. Hire people organically as you grow. Don't think you can afford them? Then you're not charging enough. Your team is part of the billable hours, don't be afraid to include them in the costs.

Would you like to get more strategies like this, and be apart of an elite group of agency owners?

It can be very isolating running your own agency. Wouldn't you like to join a community of other agency owners that will hold you accountable for growing beyond yourself, all while supporting your journey to get there? That is exactly what the AGENCY Mastermind is all about. Check it out now. 

Find the right Systems and Strategies that will help you grow faster. Check out the Playbook and the exclusive digital agency elite mastermind.

Taking Your Agency to the Next Level

Now that all your business owners know how to transition into agency CEOs, are there weaknesses within your agency that are causing everything to break down? Don't worry, I'm here for all the advice you need.

I have been in the industry for a long time and I have had my own experience running my own digital agency as well as helping other digital agency owners so there are many topics where I can offer guidance. Whether you are experiencing challenges as an established agency or a new agency unsure of what the different phases of growth you will experience will look like, I've got you covered.

As you continue to grow your agency team, I can show you how to recognize when it's time to hire a sales manager or expand your sales team to perfect your business strategy by creating a process for performance-based pricing and how to keep your big name clients happy.

Are you ready to create something cool and want more advice? Learn about my career and different experiences as well as tips, tricks, and insights by checking out my blogs that cover a wide variety of topics. Or if videos are more your thing, visit my YouTube channel!

The Power of Visual Storytelling

Do you want to learn the power of visual storytelling and how it can improve your branding marketing on social media as well as your relationship with clients?

In this episode I chat with Ekaterina Walter who is a marketer who has worked with numerous Fortune 500 brands to help them with social business. She's also an expert at visual storytelling and is going to show us the power of using video on social media to market your brand.

Why visual storytelling is the future.

Just go ahead and accept it. We are so inundated with various amounts of information that we have a hard time figuring out how to sort it correctly. So we're just kind of making up our own filters as we go along.

What's so great about visual storytelling is that it's a filter that comes to us naturally. Humans process visuals faster than they process text.

Considering our attention spans are about 3.9 secs long, presenting information as a visual makes sense.

How to make your content snackable.

You don't have to do away with long form posts completely, but when posting a link to your blog pull out some interesting tidbits to highlight along with the link. Showcasing the good bits will increase overall traffic.

There are lots of visual techniques to help get your overall message across. Infographics, data points, quotes, emphasized text, and animation are just some ways to deliver your message.

But king of all these techniques is video. Videos are highly consumable. If you're putting out a press release don't just do the same old boring release. Add a video to go along with the release, and you could increase your traffic by up to 50%.

Bonus - people love cartoons. Including a cartoon in your email or newsletter actually increases the open rate to 45%+.

What are some visual tools you can use?

If you want to make quick, easy visuals for your site or blog, here are some of Ekaterina's suggested tools:

• Canva
• QuotesCover
• PicMonkey

Try adding infographics, infograms, or infoactives. Learn to use Vine, for goodness sake! Gifs, memes, etc. are all great additions that make your posts more appealing.

Ekaterina's advice to telling a better story.

Make sure that you really understand your brand, what your goal is, and where your audience hangs out. Once you've sorted those out, prioritize activities that allow you to build relationships with customers, stakeholders, and your employees. Understanding your community and knowing what they like is what will bring you success.

Would you like to be apart of an elite group of agency owners?

It can be very isolating running your own agency. Wouldn't you like to join a community of other agency owners that will hold you accountable for growing beyond yourself, all while supporting your journey to get there? That is exactly what the AGENCY Mastermind is all about. Check it out now.

How to Further Improve Your Agency

I hope you feel ready to improve your brand and connections with clients through visual storytelling but what other challenges are you facing?

I cover all topics from the struggles you may face in your agency to creating the best agency proposals and more.

Have other topics you want advice on? You can check out all my tips, tricks, and insights in my blog covering a wide variety of topics, as well as answering your questions in more from my Ask Swenk series.

Are videos more your thing? You can check out my Ask Swenk series and more of my videos on my Youtube channel for advice from myself and other agency experts.

 

In this episode I chat with Ekaterina Walter who is a marketer who has worked with numerous Fortune 500 brands to help them with social business. She’s also an expert at visual storytelling and is going to show us the power of using video on social media to market your brand.

Why visual storytelling is the future.

Just go ahead and accept it. We are so inundated with various amounts of information that we have a hard time figuring out how to sort it correctly. So we’re just kind of making up our own filters as we go along.

What’s so great about visual storytelling is that it’s a filter that comes to us naturally. Humans process visuals faster than they process text.

Considering our attention spans are about 3.9 secs long, presenting information as a visual makes sense.

How to make your content snackable.

You don’t have to do away with long form posts completely, but when posting a link to your blog pull out some interesting tidbits to highlight along with the link. Showcasing the good bits will increase overall traffic.

There are lots of visual techniques to help get your overall message across. Infographics, data points, quotes, emphasized text, and animation are just some ways to deliver your message.

But king of all these techniques is video. Videos are highly consumable. If you’re putting out a press release don’t just do the same old boring release. Add a video to go along with the release, and you could increase your traffic by up to 50%.

Bonus – people love cartoons. Including a cartoon in your email or newsletter actually increases the open rate to 45%+.

What are some visual tools you can use?

If you want to make quick, easy visuals for your site or blog, here are some of Ekaterina’s suggested tools:

* Canva

* QuotesCover

* PicMonkey

Try adding infographics, infograms, or infoactives. Learn to use Vine, for goodness sake! Gifs, memes, etc. are all great additions that make your posts more appealing.

Ekaterina’s advice to telling a better story.

Make sure that you really understand your brand, what your goal is, and where your audience hangs out. Once you’ve sorted those out, prioritize activities that allow you to build relationships with customers, stakeholders, and your employees. Understanding your community and knowing what they like is what will bring you success.

Would you like to be apart of an elite group of agency owners?

It can be very isolating running your own agency. Wouldn’t you like to join a community of other agency owners that will hold you accountable for growing beyond yourself, all while supporting your journey to get there? That is exactly what the AGENCY Mastermind is all about. Check it out now. 

Interested in learning how to get more engagement with your target audience? In this session of The Smart Agency Master Class I’m going to tell you about some agencies that are using surveys all wrong and give you suggestions on how to use them to have more frequent conversations.

How you’re probably using surveys now.

Most agencies are using surveys to gain insights on their audience. These surveys ask questions like: What would you want in a particular product?

The surveyor is asking because they’re trying to find out what they should build. But the response they’re most likely to hear is “faster” and “cheaper.” Most surveyees don’t know what they want. And how could they? They’ve never even seen it.

Here’s how to use surveys to drive engagement.

I use surveys to engage my audience more. For example, as I’m building my list (you need to be building lists, too!) I will ask for more engagement. I want to know more about them so I can send relevant information in the future.

In order to learn more, I ask questions like:

* Are you a freelancer?

* Are you an agency under $1 million?

* Are you an agency over $10 million?

I ask these questions because it changes how you talk to them going forward. You wouldn’t have the same conversation with a freelancer that you would with an agency over $10 million.

Now, I have – and do – use surveys to ask what their biggest challenges are. Most of the time, I already know the answer, but in these cases I’m asking so I can respond back with help and can get more engagement.

The whole goal is to get the engagement back and forth. You want that dialog! B2B (even B2C) conversations lead to transactions.

Pro Tip: People love for you to reach out to them and ask for their expert opinion. You’re setting them up on a pedestal, and who doesn’t love that? Part of the reason I do this podcast is to reach out to killer guests and start a relationship with them.

Survey Challenge!

I challenge you to create your own survey. Come up with a strategy to get more engagement and make a survey.

Would you like to get more strategies like this, and be apart of an elite group of agency owners?

It can be very isolating running your own agency. Wouldn’t you like to join a community of other agency owners that will hold you accountable for growing beyond yourself, all while supporting your journey to get there? That is exactly what the AGENCY Mastermind is all about. Check it out now. 

How to Overcome the Common Sales Objections

In today's episode, I chat with Pamela Bruner about the common sales objections owners and salespeople encounter when dealing with prospective clients.

How to change the perception of sales.

Sales get a bad rap. People think of salespeople as being sleazy, or that the whole process is manipulation which leads to common sales objections. This bad perception is a challenge, but definitely something that can be changed.

Talk to the prospective client as if you're partners. You're not selling, you're providing a service. Changing the conversation is how you'll do away with the negative image of sales.

How to put the client at ease.

Don't go in thinking "I have to get this sale no matter what." That's how you end up with bad clients. Not to mention, you're not really going to be listening to their needs or to see if they're the right fit for your agency if it's just about the sale.

Let's face it, people are uncomfortable in the sales process. They're nervous. And when you're presenting to a prospect, they're suspicious about you trying to sell them something. Sometimes they're too nervous to speak up about what they want.

You need to understand all of this. By knowing the subtext of what they're going through and the source of their fears, you can combat the hesitations and create a better conversation.

What are the magic questions to ask to get the answers you need?

According to Pamela, asking questions is the magic tool of sales. Here are some gems for your toolbox:

• What is important to you?
• Name the #1 result you want to have?
• What is the cost to you to be in the position you're in now?
• How do you feel about where you are now?
• What frustrations are you experiencing?

Remember, the meeting isn't about you... It's about the prospective client wanting what you offer. And you won't know if you offer what they want unless you listen.

Plus, people love to be heard. Giving potential clients a chance to share how they feel and what they need makes them feel good and builds a sense of security.

Use the Three I's to find out what the client needs. Ask about their issue, the impact it's having on their business, and how important it is to them to solve the problem.

What if the client doesn't know the answers?

If the prospect doesn't know how to do what you're telling them to do, that's great! They can hire you to do it. You're their expert.

If the client doesn't know the answers to questions that you need in order to move forward, you may need to get the right person in the room. Ask the prospective client who can help answer those unknowns.

But if they don't know the answers to questions or seem uninterested in finding them you need to take that as a red flag. Clients like that can quickly become nightmares.

How to avoid sticker shock.

Surely you've heard, "You cost how much? I could get it elsewhere five time cheaper!"

You need to start out your conversations to avoid sticker shock. It will still come up but you can try to head off some of the brunt. Be very clear on what it will cost and why. Explaining the quality of your solution will help the prospect understand your pricing.

To really drive the value home, ask them where their revenues are now versus where they would be if the problem was solved. It's almost always a significant amount which are common sales objections. Meaning it would cost them more not to solve the problem than it would to hire you.

"But I don't have enough time or money to do it."

Chances are you've probably heard this one from potential clients too. Help them understand by breaking down how much time and money they'll get out of what they put in.

People find time (and money) for what is important to them. Demonstrate to the client that it's important and they'll find a way to make it work.

AGENCY MASTERMIND for agency owners that want to GROW PROFITS

It can be very isolating running your own agency. Wouldn't you like to join a community of other agency owners that will hold you accountable for growing beyond yourself, all while supporting your journey to get there? That is exactly what the AGENCY Mastermind is all about. Click here to learn more...

Discover the best Digital Agency Strategies today. Get Online Training to help you setup the right systems and strategies to help you grow faster.

Improve Your Agency

After common sales objections, what's next? Want to know how to face failing economies and recessions or how a speaking opportunity can create business? Maybe you want to know the four phases of growth within your agency and want extra help in taking your agency to the next level and selling your agency for a larger profit. I have all the information you need to help you through it.

Learn more about me and my experience and find lots of tips, tricks, and insights by reading our blogs that cover a wide variety of topics!

If videos are more your thing, don't worry, I've got you covered! Check out more from my Ask Swenk series and more of my videos on my YouTube channel. There you will find advice from me and other agency experts.

 

In this episode I chat with Ronn Torossian, founder of 5W PR, the 24th largest PR firm. Ronn’s tells us about his experience growing an agency, and how to overcome the many struggles that come along with growth.

Success is not a magic formula.

Every client, every project is something different. Not all clients want the same thing, so you need to make sure that you are actively listening to what they want.

But it’s not just about listening. You also need to be communicating with them regularly. Conference calls, activity reports, whatever it takes. Even if you’re speaking with them every day, make sure you are also giving them formal weekly and monthly reports.

Relationships matter.

Strive for building real relationships. Get to know the person, not just the professional. Nurturing solid relationships will go a long way in helping you keep clients and work smoothly with them.

How to continuously add value.

You have to stay immersed in the client’s business. Realize that you and your agency are there to help them grow their business. The client doesn’t need to be worrying about what you’re up to, they need to know they can rely on you to help them succeed.

Don’t forget your purpose!

Overcoming the struggles.

If you think being an entrepreneur is easy, you’re insane. Every single day there’s something going on. It doesn’t get any easier, you just get better at handling it.

One of the best techniques for dealing with the stress is learning balance.Click To Tweet

It’s a continuous learning process, but you need to figure out how to take time to just turn off. Taking a vacation, doing a favorite activity, etc. will help clear your mind and make you a better agency owner in the long run.

You also need to become a master of time management. Limit your distractions and accept that you can’t do everything.

And since you can’t do everything, you need to hire smart and talented people to help you. Then you need to make sure they are empowered to do the work. It’s hard to let go of control but it has to be done if you’re going to grow.

Ronn’s advice for growing.

There are lots of different stages of growth. According to Ronn, “What got you here will not get you there.”

It’s different going from a handful of people to over ten. It changes again going from 10-20, 20-35, and so on. There are different struggles at each stage.

“Just make sure you have surrounded yourself with smart people to help you along the way.”

Your business can look like this if you want it to.

* If you’re tired of getting the less profitable clients…

* If you’re sick of selling yourself cheap when you know you’re worth MORE…

* If you TRULY care about your clients and you want to build a business that creates RESULTS for them…

Let’s chat.

Click here to schedule a strategy session, and learn how you too can be on your way to building a multi-million dollar agency.

 

Agency Problems: How to Overcome the Struggles of Growing an Agency

When you want to grow your business, there are common agency problems every owner can experience from the very beginning.

In this episode, I chat with Ronn Torossian, founder of 5W PR, the 24th largest PR firm. Ronn tells us about his experience growing an agency, and how to overcome the many agency problems that come along with growth.

Success is not a magic formula.

Every client, every project is something different. Not all clients want the same thing, so you need to make sure that you are actively listening to what they want.

But it's not just about listening. You also need to be communicating with them regularly. Conference calls, activity reports, whatever it takes. Even if you're speaking with them every day, make sure you are also giving them formal weekly and monthly reports.

Relationships matter.

Strive for building real relationships. Get to know the person, not just the professional. Nurturing solid relationships will go a long way in helping you keep clients and work smoothly with them.

How to continuously add value.

You have to stay immersed in the client's business. Realize that you and your agency are there to help them grow their business. The client doesn't need to be worrying about what you're up to, they need to know they can rely on you to help them succeed.

Don't forget your purpose!

Overcoming the struggles.

If you think being an entrepreneur is easy, you're insane. Every single day there's something going on. It doesn't get any easier, you just get better at handling it.

It's a continuous learning process, but you need to figure out how to take time to just turn off. Taking a vacation, doing a favorite activity, etc. will help clear your mind and make you a better agency owner in the long run.

You also need to become a master of time management. Limit your distractions and accept that you can't do everything.

And since you can't do everything, you need to hire smart and talented people to help you. Then you need to make sure they are empowered to do the work. It's hard to let go of control but it has to be done if you're going to grow.

Ronn's advice for growing.

There are lots of different stages of growth. According to Ronn, "What got you here will not get you there."

It's different going from a handful of people to over ten. It changes again going from 10-20, 20-35, and so on. There are different struggles at each stage.

"Just make sure you have surrounded yourself with smart people to help you along the way."

Your business can look like this if you want it to.

• If you're tired of getting the less profitable clients…
• If you're sick of selling yourself cheap when you know you're worth MORE…
• If you TRULY care about your clients and you want to build a business that creates RESULTS for them…

Let's chat.

Click here to schedule a strategy session, and learn how you too can be on your way to building a multi-million dollar agency.

Building Your Digital Agency

To create the best digital agency possible, there might be a list of agency problems you are either ignoring or aren't even aware of that needs your attention. Don't worry as I am here to help.

I have more than likely experienced all if not most of the different struggles an agency owner experiences through my own experience and I can help you from what I learned. I have covered many topics from what to do with your sales processes to improve them, how you can increase your agency profit margins or how you can build authority for your agency.

I have the best ways for your business to stop losing money on projects, how performance based pricing models can be the best strategy for your agency and why including remote teams or freelancers in your team can be beneficial in the long run.

Learn more about my career as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics.

Find more from me like advice from other successful agency experts in my Ask Swenk series and more of my videos on my Youtube channel.

In this episode I talk with Troy Dean about Post Traumatic Client Syndrome and why giving free consultations is actually bad for your business.

The struggle is real.

One of the biggest struggles out there is wasting time on unqualified leads. You drop everything to drive across town for a meeting with a potential client, buy them lunch, only to find out they have no plan and no budget. An afternoon totally wasted.

What you need is better screening. Here’s how:

* Draw a line in the sand and say “I will not touch a project under X amount of dollars.”

* Stop doing free consults.

Find out the budget before you meet.

If you don’t want to be doing projects under $10,000, then find out the project’s budget before meeting with the client. When someone contacts you, reply with a survey of their project, asking things like budget and timeline. This will help you weed out those just casually browsing.

Start charging for the initial meeting.

This will help ensure that you’re meeting with people serious about making a deal.

It doesn’t have to be a big fee. Don’t even call it a fee. Do a consultation with a something that they can take with them. Create some sort of roadmap, blueprint, or strategy. This way, they feel like they’re walking away with something of value and you’re being paid for your time.

The Nightmare Client.

Post traumatic client syndrome is what happens when you deal with a pain-in-the-ass client. You know the ones: micromanaging, aloof, wishywashy. These clients suck.

One way to avoid PTCS is by positioning yourself as a consultant rather than a tradesperson. You want to change how the client views you. You’re not an hourly product and you should be wary of working with anyone who doesn’t think you’re worth the amount you charge or who thinks what you do is “easy” or “simple.”

If you have a nightmare client – get out and get out fast. There is no reason to work with someone who doesn’t respect you or what you do. Drop the PIA ones to make room for the great clients with awesome projects.

 

Why Giving Free Consultations is Actually Bad for Your Business

In this episode, I talk with Troy Dean about Post Traumatic Client Syndrome and why giving free consultations is actually bad for your business.

The struggle is real.

One of the biggest struggles out there is wasting time on unqualified leads. You drop everything to drive across town for a meeting with a potential client, buy them lunch, only to find out they have no plan and no budget. An afternoon totally wasted.

What you need is better screening. Here's how:

1. Draw a line in the sand and say "I will not touch a project under X amount of dollars."
2. Stop doing free consults.

Find out the budget before you meet.

If you don't want to be doing projects under $10,000, then find out the project's budget before meeting with the client. When someone contacts you, reply with a survey of their project, asking things like budget and timeline. This will help you weed out those just casually browsing.

Start charging for the initial meeting.

This will help ensure that you're meeting with people serious about making a deal.

It doesn't have to be a big fee. Don't even call it a fee. Do a consultation with something that they can take with them. Create some sort of roadmap, blueprint, or strategy. This way, they feel like they're walking away with something of value and you're being paid for your time.

The Nightmare Client.

Post-traumatic client syndrome is what happens when you deal with a pain-in-the-ass client. You know the ones: micromanaging, aloof, wishy-washy. These clients suck.

One way to avoid PTCS is by positioning yourself as a consultant rather than a tradesperson. You want to change how the client views you. You're not an hourly product and you should be wary of working with anyone who doesn't think you're worth the amount you charge or who thinks what you do is "easy" or "simple."

If you have a nightmare client - get out and get out fast. There is no reason to work with someone who doesn't respect you or what you do. Drop the PIA ones to make room for the great clients with awesome projects.

Grow Your Agency

Knowing how to improve business practices for your agency like avoiding giving free consultations to prospective clients, there may be other underlying practices you need to stop or take on to elevate your agency. I always suggest taking a step back to look for weak spots in your business.

No matter what challenge your agency is facing, I can help you get through all of it.

From my experience in the industry, there are many topics I can offer guidance from the different phases of growth you will experience to how you can build authority for your agency.

Growing your agency can be a major struggle for any agency owner and I can show how placing a process for performance-based pricing can be the best pricing strategy for your business and the three questions you need to ask yourself to sell more!

Want more? Learn about my career and different experiences as well as tips, tricks, and insights by checking out my blogs that cover a wide variety of topics.

Check out more from my Ask Swenk series and more of my videos on my YouTube channel. There you will find advice from myself and other agency experts.