Money doesn't have to be complicated—and talking about it shouldn't be taboo. In this episode of Spa Marketing Made Easy, I'm joined by Danielle Hayden, founder of Kickstart Accounting and a former hairstylist turned CPA, to normalize money conversations and share the vital role that financial visibility plays in building a sustainable spa business.

From building your "money team" to knowing when it's time to become an S Corp, Danielle breaks down financial concepts into approachable, actionable strategies that empower spa CEOs to make confident business decisions.

We also share a big announcement—Kickstart Accounting is officially a partner inside the Addo Professional Alliance! If you've been searching for a reliable, woman-led accounting firm that truly understands the spa and aesthetics industry, you're going to love this episode.

What you'll learn during this episode:

• The 4 essential members of your "money team" and how they work together

• Why your bookkeeper should be your first hire—not your CPA

• How to make financial decisions based on your life goals (not just revenue)

• The 3 benchmarks that indicate you're ready to switch to an S Corp

• The difference between bookkeeping, tax planning, and CFO strategy—and why you need all three

• How Kickstart Accounting supports spa businesses with clarity, confidence, and care

Resources Mentioned in Episode #429: Using Your Numbers to Make Better Business Decisions with Danielle Hayden

• Visit Danielle's business website, Kickstart Accounting
• Follow Danielle on Instagram: @kickstartaccounting
• Tune into Danielle's podcast Business by the Books

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!