In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with serial entrepreneur and spa visionary Fatima Rosa to explore her incredible journey from launching Florida’s first blow dry bar to building a multi-location beauty brand and co-founding a clean skincare line, 100and1 Cosmetics.

Fatima shares the highs and lows of entrepreneurship—from navigating complex build-outs and regulatory hurdles to embracing her identity as a CEO and visionary. She also delves into the power of persistence, the importance of genuine relationships, and how mindset and grit have been pivotal to her success.

What you’ll learn during this episode:

• How Fatima transitioned from a blow dry bar franchisee to a multi-location spa owner

• The challenges and lessons learned from multiple spa build-outs

• The story behind the creation of 100and1 Cosmetics and its mission

• The significance of mindset, grit, and grace in entrepreneurial success

• The impact of building genuine relationships in business growth

Resources Mentioned in Episode 435 - https://www.addoaesthetics.com/podcast/ep435:

• Connect with 100and1 Cosmetics on Instagram  → @100and1cosmetics

• Connect with Face Beauty Bar on Instagram → @facebeautybar

• Connect Fatima Rosa on Instagram → @fatima.rosa.beauty

• Join the Addo Professional Alliance (APA) → https://www.addoaesthetics.com/addo-professional-alliance

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

  WANT MORE FROM ADDO AESTHETICS?

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Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

 

ABOUT THE SPA MARKETING MADE EASY HOST 

 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!