Failure. It’s one of the scariest words for entrepreneurs - but what if we’ve been thinking about it all wrong?

In this solo episode of Spa Marketing Made Easy, Daniela shares a heartfelt story about a birthday weekend, a sourdough flop, and the unexpected business wisdom that came from both. If you’ve ever launched something that didn’t land, hired the wrong person, or felt the sting of putting your heart into your spa only to feel disappointed by the outcome - this episode is for you.

You’ll walk away with a powerful mindset shift and a reminder that failure doesn’t mean you're off track. It means you’re in the arena.

What you’ll learn during this episode:

• Why failure isn’t a stop sign—it’s feedback

• How to extract lessons from what didn’t go as planned

• The truth about shame, self-doubt, and entrepreneurial growth

• Why progress—not perfection—is the real measure of success

Resources Mentioned in Episode #437:  What If Failure Isn’t the End - But the Beginning?

• Worthy by Jamie Kern Lima

• Sara Blakely’s “What did you fail at today?” practice

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ABOUT THE SPA MARKETING MADE EASY HOST 

 

 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!