If you're ready to scale your spa - whether that's upgrading equipment in your current location or expanding to multiple sites - this episode is your step-by-step guide to doing it efficiently.

I sat down with Kevin Wyler from Medical Spa Supply to unpack the pitfalls of scaling - from inconsistent equipment and clerical chaos to transport logistics and supply chain headaches. He shares how a “McDonald’s-style” systems approach can give you freedom, ensure consistency, and save your weekends - and not just your sanity.

We also dig into:

• Who should lead scaling efforts—CEO or operations manager?

• Handling build-out delays, tariffs, and supply issues

• Streamlining equipment procurement with ease

• How to scale like a franchise—minus the cookie-cutter

Turn your expansion from overwhelming to optimized-this episode is a must-listen for spa leaders ready to grow.

What you’ll learn during this episode:

• Why scaling without systems leads to burnout

• The importance of equipment consistency across locations

• Best practices for outsourcing equipment logistics

• How to manage timetables during build-outs

• Tips for navigating tariffs and supply-chain issues

• What early-stage spa owners need when building from scratch

Resources Mentioned in Episode #450: Scaling Smarter: How to Equip and Expand Your Spa Without Losing Your Sanity

• Medical Spa Supply

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ABOUT THE SPA MARKETING MADE EASY HOST 

 

 

About Your Host, Daniela Woerner

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!