Still chasing the latest AI tool without knowing what problem it solves? In this episode, Daniela and Lucy shift the conversation from tool obsession to strategic problem solving. You'll discover how to track your lead sources, calculate your true client acquisition costs, and use AI to strengthen your marketing foundation.

If you're ready to scale with data, this episode walks you through a quick way to understand where your clients come from, what it costs to acquire them, and how to optimize your efforts with AI.

In this episode, we discuss:

• How to track lead sources with a simple notebook system at your front desk

• Why SEO optimization and weekly blog posts matter for spa lead generation

• How to use AI tools like ChatGPT and Whisper Flow to create content faster

• Moving from shiny object syndrome to strategic AI implementation

Resources Mentioned in Episode #454: Marketing Month Part 2: Using AI to Solve Real Marketing Problems (Not Just Add More Tools)

• Wispr Flow for voice to text transcription

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ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!