What does it take to pivot from a $25 million clothing empire to launching a facial bar franchise during a global pandemic? In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with Michele, founder of Face Foundrié®, to explore her remarkable entrepreneurial journey from fashion retail to facial bars.

Michele shares the raw truth about selling her nine-location clothing chain and then five minutes later, launching Face Foundrié®. This was just months before COVID hit, and she built a franchise model that sold out Minnesota in 30 days. This conversation goes deep into the realities of franchising, from navigating legal complexities to empowering franchisees while maintaining brand consistency.

Whether you're considering franchising your spa concept or simply want to learn from a serial entrepreneur who's built multiple million-dollar businesses, this episode delivers actionable insights and genuine inspiration.

In this episode, we discuss:

• How to know if franchising is right for your spa business

• The critical legal and financial foundations needed before franchising

• Why Michele chose the "sisters, not twins" approach for her locations

• The difference between being a franchisee versus starting from scratch

• How to maintain brand consistency across multiple locations and states

• Strategic ways to support franchisees without stifling their entrepreneurial spirit

• The mindset shift required to go from solo spa owner to franchisor

Resources Mentioned in Episode #458: From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®

• Face Foundrié®

• Face Foundrié® on Instagram

• Michele on Instagram

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About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.