While every other startup is busy making AI products that will eventually become sentient and steal our jobs, Madhav Agarwal (CEO) and Tanvi Gadamsetti (COO) went in a completely different direction. They made a better shoelace. Fresh out of Michigan State, these two patent-holding, Shark Tank-winning founders built a materials science company around laces that actually stay tied. In this snack-sized episode, they explain why they started the day they had the idea and why you probably shouldn't wait either.

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