People buy from people they like, right? No. They buy from people they trust. In this snippet, Dan explores the different levels of trust that are needed to help your prospect decide on change – doing business with you. The more complex and unexpected the change – the more trust is needed. Not all trust is the same. To hear the full-length conversation, listen to <a href= "https://www.lappin180.com/podcast/ep-2-having-your-prospects-best-interest-at-heart"> episode 2: Building Trust</a>.

People buy from people they like, right? No. They buy from people they trust. In this snippet, Dan explores the different levels of trust that are needed to help your prospect decide on change – doing business with you. The more complex and unexpected the change – the more trust is needed. Not all trust is the same. To hear the full-length conversation, listen to episode 2: Building Trust.

People buy from people they like, right? No. They buy from people they trust. In this snippet, Dan explores the different levels of trust that are needed to help your prospect decide on change – doing business with you. The more complex and unexpected the change – the more trust is needed. Not all trust is the same. To hear the full-length conversation, listen to <a href="https://www.lappin180.com/podcast/ep-2-having-your-prospects-best-interest-at-heart" rel="noopener noreferrer"> episode 2: Building Trust</a>.

SNIPPET: Like vs. Trust

Behind the scenes with one of America's leading sales renegades, Dan Lappin, and his fanatic crew of disruptors from Lappin180. Listen as Dan, his sales training team, and their guests destroy everything you thought you knew about selling. A nonconformist take on rejecting the status quo, Lappin180 annihilates the tried-and-died sales tactics and techniques that have failed you, and your prospects. 

Here is your chance to break free of convention and tedious sales rules top earners never follow. In interviews with business leaders and industry insiders, Dan will inspire you to think differently, stop selling, and break the sale. Join Dan on his unorthodox mission to shatter the dull monotony of performance stagnation.

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Behind the scenes with one of America's leading sales renegades, Dan Lappin, and his fanatic crew of disruptors from Lappin180. Listen as Dan, his sales training team, and their guests destroy everything you thought you knew about selling. A nonconformist take on rejecting the status quo, Lappin180 annihilates the tried-and-died sales tactics and techniques that have failed you, and your prospects. Here is your chance to break free of convention and tedious sales rules top earners never follow. In interviews with business leaders and industry insiders, Dan will inspire you to think differently, stop selling, and break the sale. Join Dan on his unorthodox mission to shatter the dull monotony of performance stagnation.

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