If you had one chance to build trust with someone, would you choose the path of sharing your competency or seeking to understand their point of view?

Common sense would dictate that most will choose "seeking their point of view," but why then during conversations does it so often switch? How many times have you caught yourself telling the other person what they should do, or sharing your expertise and experience hoping they adhere to your advice?

This snippet revisits Dan's conversation with Kent Grayson, an associate professor and researcher at the Kellogg School of Management and an expert on trust and authenticity in the marketplace. Kent and Dan unpack an analogy that demonstrates why competence in and of itself is not enough to build trust. To hear the full episode, scroll back to episode 96: Evolving Trust with Kent Grayson.