(Wylder is now available on iOS + Android.)

In this episode, Josh interviews Tim Soar, founder of Soar Running, exploring the intersection of fashion and performance in running apparel. Tim shares his journey from a failed fashion label to creating a brand that emphasizes both style and functionality.

The conversation delves into the philosophy of product development, the importance of innovation, and the distinction between luxury and ultra-premium products in the running gear market.

In this conversation, the speaker discusses the evolution of sportswear design, emphasizing the importance of tactile experience, emotional connection, and the role of failure in entrepreneurship.

They share personal anecdotes about navigating uncertainty, the serendipitous moments that shaped their brand, and the significance of aesthetics in performance wear.

The discussion also touches on the challenges of scaling creativity and the art of minimalism in design, culminating in a reflection on the journey of building a successful brand.

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Wylder - Host and find Run Clubs, schedule public and private group runs

Naked Sports Innovations - the worlds best hydration belt

Salt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025

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