Discover the fascinating craft of alcohol-free brewing with Hamish McClellan, brewer at Barsham Brewery in North Norfolk. This engaging conversation takes you deep into the world of zero-proof beer creation, revealing why the best alcohol-free options aren't mere substitutes but masterpieces in their own right.

Hamish shares his journey from hospitality worker to passionate brewer, explaining how he found his calling through experimentation and self-education. When he joined Barsham, he came with a clear vision: to create an exceptional alcohol-free beer that would stand proudly alongside their traditional range. The result, "Stacked AF," has been winning over critics and customers alike with its remarkable depth of flavour and authentic beer experience.

What makes this episode particularly illuminating is the detailed exploration of the technical challenges involved in creating quality alcohol-free beer. While mainstream breweries often use expensive filtration systems to remove alcohol, smaller craft producers like Barsham must innovate with specialized yeasts and complex malt bills. Contrary to popular belief, brewing alcohol-free requires more skill and precision than conventional brewing, with tighter margins for error and more variables to monitor.

The conversation also touches on the unique social position alcohol-free beer occupies – not just as a choice for the health-conscious or designated drivers, but as a vital tool for those maintaining sobriety who still love beer culture. This dual purpose gives craft alcohol-free brewing a significance beyond mere product diversity.

Whether you're sober curious, a dedicated craft beer enthusiast, or simply interested in how passion and innovation can transform an industry, this episode offers invaluable insights into the present and future of brewing. Follow Sober Boozers Club on social media and seek out Barsham's beers to experience firsthand the remarkable evolution of alcohol-free craft beer.

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.

The craft beer world is smaller than you think – that's what I discovered when chatting with my first-ever American guest, Tyler McMahon (aka Reducaholic). Tyler has made it his mission to map every venue across the United States serving quality alcohol-free beer, creating an invaluable resource for the sober curious and non-drinkers alike.

Our conversation quickly revealed fascinating contrasts between UK and US alcohol-free beer cultures. While Athletic Brewing might offer disappointing supermarket options in Britain, they're brewing hundreds of innovative styles stateside that never cross the Atlantic. Meanwhile, Tom Holland's Bero beer generates buzz on both continents, though with dramatically different availability.

We dig deep into why draft alcohol-free beer remains uncommon in America (spoiler: it involves outdated safety concerns) while exploring the explosion of alternatives like hop water and zero-proof cocktails. Tyler shares how his personal journey from craft beer enthusiast to mapping NA options began with a simple spreadsheet that evolved into a comprehensive guide for drinkers across America.

The heart of our conversation centers on how non-alcoholic options are transforming drinking culture itself. We discuss "zebra striping" (alternating alcoholic and non-alcoholic drinks), the stigma still attached to choosing alcohol-free options, and why having a good alcohol-free beer on tap is revolutionary for inclusion. Both of us agree that the future isn't about prohibition but about creating more options for everyone, regardless of their relationship with alcohol.

Whether you're sober curious, fully alcohol-free, or just interested in the evolving beverage landscape, this transatlantic beer chat offers insights into how two countries with strong drinking traditions are reimagining what it means to enjoy a good pint. Follow Tyler @Reducaholic to explore his American alcohol-free beer map and discover new options wherever your travels take you.

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.

What began as a small family-run off-license in 1979 has become an award-winning institution at the forefront of Birmingham's craft beer revolution. Join host Ben Gibbs as he sits down with Krishan and Tim from Stirchley Wines and Spirits to uncover the fascinating story behind one of the UK's most respected bottle shops.

Their journey weaves through decades of beer evolution—from introducing exotic international brews to Birmingham in the early 90s, championing the British craft beer movement with early adoption of BrewDog and Thornbridge, to now leading the charge in the alcohol-free beer revolution with nearly 50 different options on their shelves.

The conversation takes a deeper dive into how alcohol-free beer has transformed from the days when Kaliber was the only (terrible) option available to today's diverse landscape of quality non-alcoholic alternatives. Krishan and Tim share insights on how COVID lockdowns accelerated interest in alcohol-free options, and how Guinness Zero's entry into the market helped legitimize alcohol-free drinking for mainstream consumers.

As winners of SIBA's Best Independent Craft Beer Retailer award, they reflect on what it means to gain recognition from the brewing industry they've supported for decades, and offer their thoughts on where the future of alcohol-free beer is heading. Will we see more specialised styles beyond pale ales and lagers? Is this just a passing trend or a fundamental shift in drinking culture?

Whether you're sober-curious, a craft beer enthusiast, or interested in the business of specialty retail, this episode offers rich insights into how independent bottle shops create community spaces where everyone—regardless of their relationship with alcohol—can feel welcomed and included.

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.

What happens when a seasoned beverage industry veteran decides to revolutionize the alcohol-free cider market? In this fascinating conversation, John Logue, founder of Chance Clean Cider, takes us behind the scenes of creating what might be the most authentic British alcohol-free cider on the market.

Having cut his teeth at industry giants like Diageo, Rekorderlig, BrewDog, and Lucky Saint, John identified a glaring gap in the non-alcoholic space. While beer, spirits, and wine had seen quality alcohol-free alternatives emerge, cider – the UK's third largest drinks category – remained woefully underrepresented. Drawing on his extensive experience, John embarked on a three-and-a-half-year journey to develop a cider that would stand on its own merits, not just as an alcohol-free version of something else.

The conversation delves deep into the technical process of creating alcohol-free cider – from starting with high-ABV traditional cider, to the careful blending with concentrated apple juice to restore body and flavor after liquoring down. But beyond the technical aspects, John shares candid insights into the challenges of launching a beverage brand: securing investment, navigating production partnerships, establishing distribution channels, and building a brand from scratch. His refreshingly honest take on founder life reveals both the thrilling and terrifying sides of entrepreneurship.

What emerges is a compelling vision for the future of drinking culture – one where quality non-alcoholic options help sustain our beloved hospitality venues by giving people more reasons to socialize without alcohol being the focal point. The "permission" to enjoy sophisticated, adult drinks regardless of ABV content is reshaping how we think about social occasions. Whether you're sober, sober-curious, or simply looking to moderate your drinking through "zebra striping," this conversation offers a thoughtful look at how our relationship with alcohol is evolving. Fancy taking a chance on something new? Your next favorite cider might just be alcohol-free.

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.

What happens when an accountant develops a passion for alcohol-free craft beer? In this candid conversation, Ben Gibbs sits down with Roger Tattersall, former CFO and co-owner of Mash Gang, to explore the unexpected journey that took him from corporate finance to revolutionizing the alcohol-free beer industry.

The story begins with socks – yes, actual socks – and unfolds into one of the most remarkable success stories in the burgeoning world of alcohol-free beverages. Roger shares how a simple purchase led to joining the tight-knit "family" at Mash Gang, where he helped transform a fledgling startup into a brand that would eventually secure an industry-changing acquisition deal.

Beyond the business insights, Roger offers a refreshingly honest perspective on his personal relationship with alcohol. Despite not identifying as sober or teetotal, he hasn't consumed alcohol in two years – a decision he ranks among the "top three life-changing things" he's done. This nuanced view of moderation and mindful drinking reflects the evolving attitudes that are reshaping the beverage industry.

The conversation delves into the economics of creating exceptional alcohol-free products, the critical importance of branding (Roger estimates 50% of beer enjoyment comes from packaging), and predictions for where the industry is headed – including more draft options in pubs and the challenges of the current economic climate.

Whether you're sober curious, in recovery, or simply interested in the business of better beverages, this episode offers valuable perspectives on how non-alcoholic options are transforming from stigmatized alternatives to celebrated choices in their own right.

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.

When Sonja Mitchell couldn't find good alcohol-free beer during Dry January 2018, she did what any frustrated craft beer lover might dream of doing – she started Scotland's first dedicated alcohol-free brewery. Jump Ship Brewing was born from that frustration, and has since collected numerous awards for their innovative, flavor-packed beers.

In this captivating conversation, Sonja pulls back the curtain on the fascinating world of alcohol-free brewing, revealing why it's anything but simple. "The whole process is just a lot more finickety," she explains, detailing the unique challenges of creating complex flavors without alcohol's natural preservative properties. Her description of brewing their Gooseberry Gose – a process involving lactobacillus fermentation that left the team "blind for the first couple of weeks until we got the lab results back" – showcases the remarkable craftsmanship behind quality alcohol-free beer.

The episode marks a special moment as Sonja unveils Jump Ship's latest innovation: Stoker Stout Extra Smooth, a nitro-canned creation that delivers the silky mouthfeel beer lovers expect from traditional stouts. This commitment to authentic brewing techniques challenges the tired stereotype that alcohol-free beer is somehow "not proper beer" – an attitude Sonia has battled since founding Jump Ship.

We're witnessing what Sonja calls "one of the biggest social revolutions" in drinking culture. The data backs this up, with alcohol-free beer consumption growing steadily year after year. The most telling sign? January 2024 saw on-trade customers continuing to order alcohol-free options beyond Dry January – evidence that people now "have the confidence to go out and expect to get a really good alcohol-free beer."

Want to discover why this revolution isn't slowing down? Listen now and join the growing community of drinkers who've found that great beer isn't about alcohol content – it's about flavor, craftsmanship, and the joy of discovering your next favorite brew.

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.

What happens when a sober beer enthusiast sits down with two craft beer podcasters? A fascinating exploration of beer culture that bridges the divide between traditional and alcohol-free brewing worlds.

In this candid conversation, Ben welcomes Dave and Dave (yes, both of them!) from the Daft About Craft podcast to discuss their parallel journeys through the beer landscape. While the Daves share their evolution from casual lager drinkers to craft beer aficionados, Ben opens up about how the same craft beer explosion during lockdown revealed his struggles with alcohol. The contrast between these experiences creates a powerful narrative about our different relationships with the same beloved beverage.

The heart of the episode examines the remarkable quality revolution in alcohol-free beer. Gone are the days of subpar options like Kaliber and Bavaria – today's craft breweries are producing alcohol-free versions that stand proudly alongside their full-strength counterparts. As Ben puts it with striking clarity: "If you like beer and you don't like alcohol-free beer, then it's not beer that you like, it's alcohol that you like."

Most ridiculous is Ben's story about becoming emotional over pouring the perfect alcohol-free pilsner – a moment that encapsulated his journey and the profound connection many feel to beer culture beyond its intoxicating effects. This episode challenges preconceptions about why we drink and celebrates how craft beer brings people together across the ABV spectrum.

Whether you're a dedicated craft beer enthusiast, sober curious, or somewhere in between, this conversation offers fresh perspectives on community, quality, and the future of brewing. Listen now and join us as we look toward a world where beer is celebrated for its craft rather than its alcohol content.

To find out more about the Daft About Craft Podcast, head over to your favourite podcasting platform (i'd do it straight after this episode)

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.

Ever wondered if a staunch traditional beer enthusiast could pivot to championing alcohol-free brews? Join us as we welcome James Beard award-winning writer and Sunday Brunch's renowned beer expert Mark Dredge, who shares his fascinating journey from the world of traditional beers to becoming a passionate advocate for alcohol-free options. Mark enthusiastically showcases standout examples like "We Could Be Friends," Mash Gang, Fierce, and Williams Brothers, illuminating how the quality and variety of these beers have improved remarkably. His insights provide a fresh perspective on enjoying the beer experience without the downsides of alcohol.

Throughout our conversation, you'll hear about the cultural significance of beer and how local customs enhance travel experiences. From initial beer disdain to a university-era craft beer awakening, the journey takes us through niche pubs in London and a developing palate for sweeter stouts and dark milds. Mark's narrative also touches on the universal yet unique nature of beer across various regions, making it a truly enriching global experience. Whether you're sharing a pint in Bavaria, Brussels, or somewhere else, beer often serves as a cultural bridge, connecting people in unexpected ways.

We turn our focus to the increasing acceptance of alcohol-free beer, especially in vibrant places like Seville, Spain. Mark and I discuss the importance of balancing alcohol consumption, particularly for those in drinking-centric industries, and the comfort found in savoring these non-alcoholic options. From the evolving landscape of alcohol-free beer to the critical role of media in its promotion, this episode offers valuable insights and reflections on the changing beer culture. Tune in for an inspiring look at the future of alcohol-free brews and the exciting innovations driving this industry forward.

To learn more about Mark, head over to https://www.beerdredge.com 

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.

Ever wondered if you could rebuild your life in your 40s without relying on alcohol? Join us for a heartfelt chat with Michael Sarooud, also known as Happy Without the Hooch, as he candidly shares his journey through early sobriety. We laugh and learn about weight gain, the struggle for a healthier lifestyle, and overcoming the physical and emotional hurdles of quitting alcohol. Michael's multiple attempts at moderation over a decade and the pivotal moment that led him to a sober life offer both insight and inspiration.

We also navigate the complex relationship with alcohol and the switch to alcohol-free drinks. Michael opens up about his realization that he didn't even enjoy the taste of alcohol, and how he transitioned to functional beverages like gabba spirits and Three Spirit drinks, despite initial concerns about potential triggers. With a touch of humor, we reminisce about our youth, experimenting with smoking herbs and searching for alternative highs. These stories highlight the uniqueness of each person's recovery journey and underscore the importance of personal growth.

Lastly, we critique the role of Drink Aware, a charity funded by the alcohol industry, in promoting responsible drinking. We dive into intriguing nutritional facts about animals and ponder human evolution. Michael’s earnest reflections on working night shifts in a kebab factory remind us that sobriety doesn't erase life's challenges but equips us with tools to navigate them better. From facing the horror of pub bathrooms sober to realizing it’s okay to leave unfulfilling social situations, this episode is a blend of humor, raw honesty, and practical wisdom on living a sober life.

To find Michael you can head over to all of his socials (Happy Without The Hooch) or go to www.sobernews.co.uk

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.

What does it take to brew a hit alcohol-free beer in Australia? Trent from Mash Gang Australia joins us to share the journey behind their latest creation, Beach Goon, and its entry in the Australian Independent Brewing Awards. We have a laugh over Australian stereotypes, especially the infamous Foster's beer, and chat about the charm of shandies and Radlers. Trent opens up about his path into alcohol-free brewing, ignited during the lockdowns of 2020, and his adventures with these unique beverages worldwide.

Brewing beer in Australia comes with its own set of challenges, from vast distances to unpredictable weather. In this episode, he recounts his early days as a novice brewer, the bittersweet success of his first brew, and the joy of working with One Drop Brewery. We highlight the logistical and financial hurdles of brewing in Australia, including high shipping costs and the struggle and heartbreak of disposing unsold stock. Trent and I also compare the sweltering Australian summers to the UK's unpredictable climate, emphasizing how different regions adapt to extreme temperatures. This is our first time chatting in person but you wouldn't know it, as Trent's knowledge of beer effortlessly cascades through the conversation, sandwiched by light hearted tales of Pirates holding up ships containing Beer, making for hilarious and interesting conversation.

The world of beer influencers is evolving, and non-alcoholic beers are gaining traction thanks to passionate advocates like John Bullock, aka Rad Dad John. We spotlight the growing community around non-alcoholic beers, the efforts of the AF Beer Squad, and the charm of breweries using native ingredients. As we wrap up, we share our personal histories with alcohol, the journey towards moderation (I WISH I COULD), and hint at exciting future plans for his brand's core range. Whether you're a brewing enthusiast or just curious about the world of alcohol-free beers, this episode offers a refreshing perspective.

For more information on Mash Gang Australia head to https://www.mashgang.com.au/ or to catch up with Trent find him over on Instagram at https://www.instagram.com/mash__gang__au

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.