Welcome back to the Write Your Own Story podcast, where every episode is a celebration of self-discovery, honesty, and growth! Today, Betsy is joined by a true trailblazer—Lisa King, founder of Free AF, a non-alcoholic cocktail brand that’s taking the sober-curious movement to new heights. Lisa’s journey from corporate marketing to creating a thriving social enterprise to launching Free AF is a testament to the power of courage, resilience, and embracing change.

In this heartfelt conversation, Lisa shares the story behind Free AF’s mission: to create sophisticated, delicious alternatives for anyone who wants to moderate or redefine their relationship with alcohol. Betsy and Lisa talk about the shifting cultural landscape, the inspiration behind her alcohol-free cocktails, and how she’s making not drinking the coolest choice in the room.

Whether you’re sober-curious, a seasoned non-drinker, or just looking to shake up your routine, Lisa’s insights on health, connection, and social freedom will leave you inspired. So grab your favorite drink—AF, of course—and join Lisa and Betsy for a deep dive into what it truly means to break boundaries and embrace the life you envision.

Let’s make toasting to our health—and happiness—the new norm. Cheers to change, and see you there!

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