Social Media Decoded

Think you need 10K followers to get clients? Think again. In this episode, Michelle Thames breaks down the real reason why your audience size doesn’t matter as much as you think — and what actually moves the needle when it comes to visibility, authority, and sales. If you're tired of chasing numbers and ready to make your small audience work for you, this is the episode you need.

The truth about audience size vs. audience quality — and why chasing vanity metrics keeps you broke

How to identify your "conversion content" and use it to build trust fast

Michelle’s 3-part framework to nurture a small but mighty audience into paying clients

Real client examples of how entrepreneurs with under 1,000 followers have made consistent sales

The biggest mindset shift you need to finally get seen and paid without burning out on content

How to craft content that connects, converts, and positions you as the authority — even in a crowded niche

If you're searching for:

How to grow your business with a small audience

How to make sales on Instagram without 10K followers

Client attraction strategies for solopreneurs

High-converting content plan for small creators

Content that builds trust and authority fast

This episode will give you the roadmap.

Coaches, consultants, and creatives who feel stuck under 1,000 followers

Side-hustlers ready to make their online presence profitable

Entrepreneurs who want to build authority, visibility, and consistent sales — without posting 24/7

📌 Michelle’s 7-Day Visibility Audio Challenge — DM “CHALLENGE” on Instagram to join
📌 Want more support? Join the the Elevate & Empower Coaching Community today

Get your FREE $200-a-day Story Strategy guide HERE!

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Welcome back to Social Media Decoded, the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales.

In today’s episode, host Michelle Thames sits down with William Gasner, CMO of Stack Influence, to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey from handmaking cutting boards for farmers markets to becoming a 7-figure eCommerce seller, plus the influencer marketing secrets that have helped thousands of brands succeed.

In this episode, you’ll learn:

Key Topics Covered:

William’s story: From side hustle to eCommerce success

The evolution of influencer marketing: Celebrities vs. micro/nano influencers

Product seeding strategies that work in 2025 and beyond

Actionable tips for selling more on Amazon and Walmart using influencers

Viral content creation tips for eCommerce brands

The future of influencer marketing: Trends and predictions

About Our Guest:

Connect with William:

Website: stackinfluence.com

Instagram: @stackinfluence

LinkedIn: William Gasner

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

Rate & Review:

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Feeling stuck on how to get visible online and turn your content into consistent sales? In this special Q&A episode, visibility strategist Michelle Thames answers your real questions about building a sustainable strategy that grows your audience and income, without burning out or spinning your wheels.

Inside this episode, you’ll learn:
✅ How to find your niche or “lane” when you’ve shifted away from old platforms like blogging
✅ Strategies to find and attract your ideal clients, even if you’re starting fresh
✅ The easiest way to plan content without getting overwhelmed by strategy paralysis
✅ Why clarity and simplicity are the foundation of sustainable visibility
✅ Actionable steps to start showing up strategically this week

Whether you’re a coach, service provider, or creative entrepreneur, this episode will help you reset your visibility plan so you can show up confidently, connect with the right people, and finally start getting paid what you’re worth.

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

💬 Found this episode helpful? Leave a review and share it with a friend who needs a clarity boost!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to turn your Instagram and content into a reliable client-attracting machine? In this powerful episode, marketing strategist and visibility expert Michelle Thames shares her proven, step-by-step content plan that helps entrepreneurs book out their services without needing to go viral or post every day.

You’ll learn:
✅ The exact 3-post weekly content system that balances visibility, connection, and conversion
✅ How to rotate themes so your content feels fresh but strategic
✅ Why consistency alone doesn’t book clients — and what actually does
✅ How to create posts that attract your ideal clients even with a small audience
✅ Simple tweaks you can make this week to start turning your content into cash

If you’ve been feeling stuck in the posting hamster wheel — this episode will give you a clear, doable plan to simplify your marketing, show up with purpose, and start signing more clients in 2025.

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

💬 Did this episode shift your strategy? Leave a review and share it with a friend who wants to get booked out!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever wonder what really changes when you finally get a clear visibility strategy? In this powerful episode, Michelle Thames dives deep into the transformation of her client Robin Mohammad, founder of Necessary Nutrition, who went from feeling scattered and invisible online to creating a visibility flow that made her content consistent, her days easier, and her brand stronger.

You’ll hear Robin’s story in her own words plus Michelle’s breakdown of the key shifts Robin made, including:

✅ Building a 3-post-per-week content system that feels sustainable
✅ Creating a lead magnet (her 7-Day Nutrition Reset) inspired by Michelle’s Visibility Challenge
✅ Leveraging her role as a speaker to elevate her authority online
✅ Moving from chaotic posting to a visibility plan that actually attracts ideal clients

Whether you’re a wellness entrepreneur like Robin, a service provider, or a creator who’s tired of posting without results, this episode shows exactly how structure and strategy can help you reclaim your time and attract aligned opportunities.

Stay inspired and get daily visibility tips follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

💬 If this episode inspired you, leave a review and share it with a friend who needs a visibility breakthrough.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wondering why you’re posting Reels, Stories, and carousels but still hearing crickets? In this powerful episode, Michelle Thames uncovers the real reasons you’re not getting seen on Instagram, even if you think you’re doing everything “right.” She reveals what’s missing from most IG strategies, why trending audio and posting daily won’t fix visibility problems, and how to finally create content that gets in front of the right people.

You’ll learn:
✅ The most common Instagram mistakes that keep you stuck in invisibility
✅ Why focusing only on engagement or follower count actually backfires
✅ How to build an Instagram presence that turns small audiences into paying clients
✅ The mindset shift you need to stop chasing virality and start building strategic visibility
✅ A simple framework to make your content bingeable and shareable without burning out

Whether you’re a coach, consultant, creator, or service provider, this episode will help you transform your Instagram strategy and get seen by the people who matter most to your business.

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

Loved this episode? Leave a rating + review and share with a friend who needs better IG results.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to know how to audit your online presence to stand out online and attract your dream clients in 2025? In this actionable episode, Michelle Thames, marketing strategist and visibility expert, shares a step-by-step guide to performing a full brand audit so your Instagram, website, and digital footprint start working for you, not against you.

You’ll discover:

Whether you’re an entrepreneur, service provider, coach, or creator, this episode gives you the clarity you need to improve your brand’s visibility and get discovered by the right people.

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever wish you could ask a marketing strategist your burning questions about getting visible, building authority, and selling online? In this Q&A Sunday episode of the Booked & Visible series, Michelle Thames answers the most common—and powerful—questions from women entrepreneurs and coaches about standing out, growing a community, and making sales with confidence in 2025.

From overcoming overwhelm to growing your email list, selling daily without being salesy, and conquering imposter syndrome, Michelle shares actionable advice and the real-world strategies she uses with her clients. Whether you’re just starting out or ready to level up, this episode is packed with tips you can use right now to see results.

In this episode, you’ll learn:

How to stay visible when life gets busy or unpredictable

The fastest way to grow your email list with the right audience

Simple, authentic ways to sell every day—without feeling pushy

How to become the go-to expert in your niche, even with a small following

One thing you can do this week to move your business forward

Mindset shifts to beat comparison and imposter syndrome

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to create content that positions you as the go-to authority, attracts dream clients, and brings in daily sales—even if you’re not a millionaire (yet)? In this powerful episode of the Booked & Visible series, Michelle Thames breaks down her signature 5-step content system for women entrepreneurs and coaches who want to build a magnetic brand and grow their income with ease.

Michelle shares the real strategies, frameworks, and examples that help her—and her clients—stand out online, nurture community, and make consistent sales. No more random posting or guessing what works: this episode is your roadmap for planning, batching, and executing content that gets you noticed and paid.

In this episode, you’ll learn:

Why having a repeatable content system is the secret to sustainable business growth

The 5 content pillars every entrepreneur needs for authority and sales

How to batch, rotate, and schedule your posts for maximum impact

Ways to use storytelling and social proof to build trust and credibility

The art of adding clear calls to action without feeling pushy

Real results and “receipts” from Michelle and her clients who use this system

How to infuse millionaire mindset and strategy—even if you’re still on the way

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Get your FREE $200-a-day Story Strategy guide HERE!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tired of sleazy sales tactics and bro marketing that just don’t feel right? In this episode of the Booked & Visible series, Michelle Thames reveals the five authentic sales strategies that are working for women entrepreneurs and coaches in 2025.
Learn how to sell with confidence, build genuine connections, and attract clients who want what you offer no pressure, no gimmicks, just results.

Michelle shares her real-life receipts, client wins, and the simple mindset shifts that help you stop dreading sales and start converting with ease. If you’re ready to ditch outdated hustle culture and start selling in a way that feels good—and gets results—this episode is your new sales playbook.

In this episode, you’ll learn:

Why bro marketing is dead (and what’s replacing it)

Five authentic sales strategies for modern entrepreneurs

How to teach first, sell second (and why it works every time)

How to use social proof, DMs, and storytelling to drive conversions

Real-world examples from Michelle’s business and clients

The art of using soft CTAs to invite—not push—your audience to work with you

Why making it safe to buy from you increases your sales and referrals

Stay inspired and get daily visibility tips—follow Michelle everywhere:

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.