Social Media Decoded

Tired of posting, emailing, and showing up on Instagram—only to feel like nobody’s buying? In this episode of the Booked & Visible series, Michelle Thames shares her step-by-step 2025 playbook for building an email list and Instagram community full of loyal buyers—not just passive followers.

Michelle walks you through the proven strategies she and her clients use to grow an engaged audience, nurture genuine relationships, and turn community members into paying customers. Whether you’re starting from scratch or ready to uplevel your audience, this episode will show you exactly how to create a list and community that responds, engages, and buys from you every week.

In this episode, you’ll learn:

Why focusing on community (not just followers) leads to more sales

How to create a simple, irresistible freebie that attracts your ideal clients

The weekly email and IG story strategy that keeps your audience engaged

How to use DMs and group chats to nurture real relationships and drive conversions

The secret to consistent calls-to-action that get your offers seen (and SOLD)

Real client examples and receipts proving this system works—even with a small audience

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Email list building, how to get clients from Instagram, Instagram community, women entrepreneur marketing, audience that buys, relationship marketing, community-driven sales, list building tips, Michelle Thames podcast, Booked & Visible series

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In this high-impact episode of Social Media Decoded, Michelle Thames sits down with powerhouse sales coach Jillian Murphy to uncover the truth about making sales online—without a fancy funnel or website. With over 25 years in sales and more than $100M in closed deals, Jillian shares how she transitioned from a corporate career to building a 7-figure business by mastering direct messaging.

Learn how to confidently sell in the DMs, build genuine connections, and convert without sounding sleazy. Jillian also drops her signature strategies for overcoming sales fears, standing out online, and staying consistent—even with a small audience.

Whether you’re new to online business or ready to scale, this episode is packed with real talk, action steps, and permission to do sales your way.

What You’ll Learn:

How Jillian made 7 figures without a website or sales page

The biggest sales mistakes most entrepreneurs are making in their DMs

Jillian’s exact DM strategy to warm leads and close sales with ease

Why traditional sales scripts don’t work—and what to do instead

How to shift your mindset from “bothering people” to building value

Real examples of closing $10k+ deals via conversation, not automation

Guest Info:
Jillian Murphy
Sales Strategist & Founder
Instagram: @thejillianmurphy
Website: thejillianmurphy.com

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Are you feeling stuck, overwhelmed, or invisible online, even though you’re working hard to grow your brand? In this special episode of the Booked & Visible series, Michelle Thames spotlights client Aleida Clincy, a sole prosperity coach and founder of The Best You Network, who went from losing momentum to booking out her business with Michelle’s proven visibility system.

Listen in as Aleta shares her real journey of rebuilding her confidence, creating a strategy, and starting to see fast results (including a flood of new engagements and clients) after working with Michelle. This isn’t just inspiration; it’s your playbook for getting unstuck, taking action, and finally building the audience and business you deserve.

In this episode, you’ll learn:

The most common reasons women lose visibility and what to do about it

How Aleta turned her overwhelm into momentum with a simple, personalized roadmap

The 3-step process Michelle uses to clarify your message, organize your offers, and get you seen

Why accountability and implementation are the missing links for most entrepreneurs

Real, actionable tips you can use this week to increase engagement and start attracting buyers

Plus:

Michelle’s framework for building community and celebrating every win (even the small ones)

An exclusive invite to join the private Visibility Queens IG chat for daily support and accountability

How you can get your hands on Michelle’s $67 Visibility Fix framework (just DM “FIX” on Instagram)

Details on Michelle’s upcoming open house and live event—be the next name on her sticky note wall!

Ready to get visible, get paid, and get your confidence back?

DM Sprint to find out more about my marketing sprints

Don’t miss the next episode:
Tune in tomorrow for Michelle’s proven strategies to build an email list and IG community that buys from you—every single week.Visibility case study, women entrepreneurs, client success story, personal brand visibility, how to get clients online, overcome overwhelm in business, build an engaged audience, Michelle Thames podcast, Booked & Visible series

Let’s Stay Connected!

Follow Michelle everywhere for daily visibility tips, real talk, and behind-the-scenes business growth:

Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Tag me when you’re listening so I can share your story and cheer you on!
Subscribe, rate, and review the podcast to help more women get visible and paid.

Binge the entire Booked & Visible series for your step-by-step visibility and sales strategy for 2025!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Thinking about launching a podcast, but not sure where to start—or if it’ll even move the needle for your business? In today’s “Booked & Visible” series episode, Michelle Thames pulls back the curtain on how her podcast became the engine for her brand, community, and client roster. If you want a step-by-step, no-fluff guide to using podcasting as your #1 visibility tool in 2025, this is your playbook.

In this episode, you’ll learn:

Why podcasting is the most underrated personal branding tool for women entrepreneurs in 2025

The 3 keys to launching a podcast that actually attracts dream clients (not just more followers)

How to plan binge-worthy, shareable episodes—even if you’re starting with a tiny audience

Michelle’s behind-the-scenes workflow for using one podcast episode across Instagram, LinkedIn, Stories, and email

Simple, actionable steps to turn listeners into leads (without being salesy)

✨ Ready to use your voice to grow your business and get paid?

Don’t miss the next episode:
Tomorrow, Michelle shares a powerful client case study—see how real women go from invisible to booked out using her system.

Let’s Stay Connected!

Follow Michelle everywhere for daily visibility tips, real talk, and behind-the-scenes business growth:

Instagram: @michellelthames

Threads: @michellelthames

LinkedIn: Michelle L Thames

YouTube: Michelle L Thames

Tag me when you’re listening so I can share your story and cheer you on!
Subscribe, rate, and review the podcast to help more women get visible and paid.

Binge the entire Booked & Visible series for your step-by-step visibility and sales strategy for 2025!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you tired of posting every day but still not getting clients? In this powerful kickoff to the “Booked & Visible” podcast series, Michelle Thames unpacks why most “visibility tips” actually keep women entrepreneurs stuck—and reveals the strategies that finally get you seen and paid in 2025.

Michelle gets honest about her journey from invisible side hustler to sought-after personal brand and coach. If you’re ready to leave “bro marketing” behind and attract real results, this is your new playbook.

In this episode, you’ll learn:

Why generic “visibility hacks” don’t work for women (especially women of color and multi-passionate entrepreneurs)

The 3-step Visibility Ecosystem that brings in clients—without burning out

How to turn social proof (like Michelle’s sticky note wall) into sales

What makes people take action (hint: it’s NOT just more content)

How to make it easy for dream clients to buy, join, and refer you

Plus:

Behind the scenes of Michelle’s sold-out November event (and how you can get on the wall)

Early access to Michelle’s upcoming Open House on June 29

Your invite to the private Visibility Queens IG chat—get support, daily prompts, and coaching

✨ Ready to get visible and paid?

DM “STORY” on Instagram for Michelle’s $200 a day story strategy guide or click here

Don’t miss the next episode:
Tomorrow, Michelle reveals how to launch a podcast that attracts clients and grows your personal brand—even if you’re starting from zero.

Subscribe and binge the whole “Booked & Visible” series for your step-by-step blueprint to stand out and sell out in 2025! This is the FIRST Episode in this series.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames chats with content marketing strategist Carlissa LeBlanc, the founder of CD Creative Co. Agency and host of The Side-HustlHER Podcast. Carlissa shares her powerful framework for creating high-converting content on a tight schedule—perfect for women juggling a 9–5, motherhood, and building a business.

You’ll learn:

Carlissa’s proven strategy for batch-creating a month of content in one day

How to simplify your marketing without sacrificing results

The systems she uses to stay visible—even when life gets busy

Why marketing consistency is more about strategy than hustle

Whether you're just starting your business or managing multiple roles, this episode will help you build visibility and confidence with less stress and more strategy.

📌 Connect with Carlissa:
Website: www.cdcreativecoagency.com
Instagram: @carlidorlyn
Join her newsletter: www.cdcreativecoagency.com/newsletter

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If AI feels overwhelming, confusing, or just not you—this episode is exactly what you need.

In this week’s episode of Social Media Decoded, Michelle sits down with Kinsey, the founder of Authentic AI®, to break down how entrepreneurs—especially women—can use AI tools to grow their business without losing their authenticity. Kinsey shares her “human-first” approach to AI, how to train ChatGPT to sound like you, and why more women need to embrace these tools for content creation, automation, and time freedom.

Whether you’re new to AI or looking to level up your current workflow, Kinsey’s tips will help you integrate tools like ChatGPT in a way that feels aligned, effective, and completely YOU.

How to use AI to amplify your brand voice (not replace it)

The mindset shift every entrepreneur needs to confidently embrace AI

Kinsey’s Brand Blueprint Method for training ChatGPT to sound like you

Rookie mistakes people make with ChatGPT prompts

How to create Reels faster using AI tools

The real reason more women need to start using AI—and how it can change your business

✨ Brand Blueprint for ChatGPT

🎥 AI Reels Club

🧠 AI Advocacy Resources

💻 Learn more about Kinsey: diywith.ai

Follow Kinsey on IG: @authenticaiforentrepreneurs

AI for entrepreneurs, ChatGPT for small business, how to use AI authentically, women using AI, brand voice with AI, AI content creation tips, human-first AI marketing

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Social Media Decoded, host Michelle Thames is joined by Cassidy, aka The Copywriting Mama, a messaging strategist and copywriter who helps mompreneurs and bold business owners find their authentic voice—and use it to build profitable brands.

Cassidy shares her powerful approach to brand voice, the difference between messaging strategy and copywriting, and why every business needs a clear messaging foundation before writing a single word.

Whether you’re struggling to stand out in a saturated market or feeling stuck with your content, this episode will show you how to write with more clarity, confidence, and conversion power.

What a brand voice really is (and why it’s your business’s secret sauce)

The difference between messaging strategy and copywriting

How to write content that sounds like you AND attracts ideal clients

Tips for finding your voice—even if you don’t feel like a “natural” writer

Why oversaturation is a myth—and how to embrace what makes you unique

🛍️ Cassidy’s Offers + Freebies: https://stan.store/thecopywritingmama
📸 Instagram: @thecopywritingmama
🌐 Website: www.thecopywritingmama.com

how to develop a brand voice

messaging strategy vs copywriting

how to stand out in a saturated market

authentic brand messaging

copywriting tips for entrepreneurs

finding your voice as a business owner

content that converts

mompreneur marketing strategy

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you stuck in a 9-5, dreaming of building a profitable online business—but not sure where to start? In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Shruti, the founder of Thriving Mondays and a Certified Online Business Manager, to share how she left her corporate job with zero experience and built a 5-figure freelancing business from her bedroom in India.

With over 100 clients and a Top-Rated Plus badge on Upwork, Shruti spills the secrets to growing a successful freelance business without relying on social media followers, a YouTube channel, or going viral.

Whether you're a virtual assistant, aspiring freelancer, or overwhelmed CEO wondering if it’s time to hire an OBM—this episode is packed with practical tips and real-life inspiration.

How Shruti quit her corporate job with no backup plan

Her exact steps to landing clients on Upwork with zero experience

What a Certified Online Business Manager (OBM) actually does

How to scale a freelance business into consistent 5-figure months

Tips to avoid burnout, set boundaries, and stay motivated

The difference between hiring a VA vs. OBM for sustainable business growth

Shruti – Founder of Thriving Mondays

Website: https://thrivingmondays.com

Upwork Profile: View Here

LinkedIn: linkedin.com/in/hello-shruti

"You don’t need to go viral to make money online—you just need the right skills and the courage to start." – Shruti

how to start freelancing

freelance business tips

Upwork success strategy

how to find clients on Upwork

virtual assistant vs online business manager

building a business from home

quitting your job to freelance

OBM for entrepreneurs

online business systems and strategy

Don’t miss this episode! Subscribe to Social Media Decoded and leave a review to help more people discover inspiring stories like Shruti’s.

Available on Apple Podcasts, Spotify, Amazon Music, and everywhere you listen.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your next sold-out offer didn’t require a funnel, ads, or a 37-email sequence?

In this episode, I’m sharing the real, behind-the-scenes strategy I used to fill my one-month Marketing Sprint—without a single launch webinar or complicated tech. Real conversations, clear messaging, and intentional connection through voice notes and content that spoke directly to my people.

This episode is for entrepreneurs who are tired of overcomplicating their business and ready to simplify, connect, and get paid without burning out.

You’ll walk away with:
✔️ A breakdown of how I sold out my offer using content and voice notes
✔️ The 4 key things that made it successful (and how you can do it too)
✔️ How to shift from pitching to inviting in your sales conversations
✔️ What to focus on when you want to book clients without launching

Because you don’t need to go viral—you need to get clear. And when your offer hits right and your message connects? The sales flow with ease.

Start with my FREE 7-Day Visibility Challenge and show up in front of the people who need your brilliance—without guessing what to post.

Do you need a step-by-step roadmap to grow your visibility and monetize your message? My $17 audio course is your next best move.

Let’s be friends on the ’gram! I’m always sharing behind-the-scenes, client wins, and marketing gems you won’t want to miss. Follow me @michellelthames.

This episode is your reminder that simplicity sells. You already have what it takes; you need the right strategy to back it up. Let’s make your next offer the easiest sell yet.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.