Social Media Decoded

Use your social media and online content to earn money. Host Michelle Thames Carla R Cannon-Lawrence discuss how to create intentional content that will generate the income for women to live their dream lives. They discuss sharing your story, establishing trust, and authenticity on social media — all without overwhelming and working yourself. 

Carla R. Cannon-Lawrence, The Trailblazer is truly a mogul in the making who is dominating the coaching industry within her own right. From experiencing homelessness to becoming a 6-figure earner she is on a mission to help aspiring and emerging female entrepreneurs UNLOCK hidden potential, UNLEASH their greatness and ACTIVATE their power that leads to awakening their inner TRAILBLAZER! Carla’s authentic and transparent approach has inspired women from across the globe to develop the necessary courage to LIVE THEIR TRUTH and CHARGE THEIR WORTH while preventing burnout in the process!

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/genE7yuJlZg

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn how your mindset impacts your marketing. In this episode, host Michelle Thames and Julie Ciardi discuss the importance of mindset for successful business owners. Learn what mindset is, how it impacts your business, and how you can use mindset to improve your marketing. Plus, Julie shares a simple success formula we don't get taught in school.

Julie Ciardi is a business & mindset coach on a mission to help IGNITE women to design lives they love rather than living life by default. She is helping women wake up on Monday mornings loving what they do, and designing their lives by creating businesses or careers with intention, joy and impact using her signature NOW Goal™️ Formula. Julie teaches & coaches women how to start their dream business and is uniquely positioned to strategize for business growth having spent 20 years in a Fortune 50 company as a sales and marketing vice-president.

To learn more about how to work with Julie and BEcome the version of yourself that makes the impossible possible, visit Julie's free community IGNITE Her Society or tune into the IGNITE Her Mind Podcast on your favorite streaming platform.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/YOZ59pVxi9w

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Use affiliate marketing to scale your business. Host Michelle Thames and Kaila O'Connor discuss the benefits of affiliate marketing and why it's such an effective way for businesses to scale. They also discuss all things human design and how creators can leverage it to grow their businesses. 

Kaila has been called impulsive and told to “give it the 24 hour rule” her entire life — only to discover she is a 6/2 splenic projector with a soul’s purpose to instinctually move through life in a way that often shocks people. Shortly after discovering human design, Kaila founded KMO Consulting — an Affiliate PR agency that operates very differently with every decision guided by her and her team’s human design chart. 

Two years after starting KMO, Kaila understands the importance of how a person feels when they are doing the job. The feeling, the frequency is equally as important as the skill. Energy is the 50% that’s been missing from business strategies in the corporate industry. As an energetic business consultant, Kaila brings the energetic strategy piece using human design as a tool to articulate energy to CEOs and c-suite executives to ensure their employees feel happy, fulfilled, supported and productive.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/gcEZj56Kli8

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Kaila's website

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to earn six figures as an influencer. In this episode, host Michelle Thames speaks with Alex Porterfield about how influencers can leverage their social media to earn the full-time income of their dreams. Alex also shares her favorite tools influencers can use to manage their businesses and how having a virtual assistant or online business manager can help them scale. 

Alex Porterfield is an Influencer OBM and Virtual Assistant Coach through her signature programs, Influencer Support Method© and Influencer OBM Academy©. She has helped influencers scale their businesses to multi-6-figures while teaching other women how to tap into the ever-expanding Influencer VA industry.

Previously a Junior Talent Agent in NYC and a Director of Communication for a celebrity tattoo shop, Alex has harnessed her love of supporting creatives and turned it into a business model that other women can follow.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/bGDbwtOuc_Y

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20 + Ways to Support Influencers Today as a Virtual Assistant

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Make sales while remaining authentic to yourself and your business. Host Michelle Thames and Candace Junée discuss the importance of authenticity in digital marketing, how to show up as an authority, and getting the courage to put yourself out there. 

Named top social media expert by Later Media, Candace Junée is an award-winning digital marketing & automation strategist who has helped over 2,500 business owners increase their visibility, attract paying clients, and make consistent sales through social media via her Learn, Market, Grow Digital Academy. She is also the founder of Epic Fab Girl, a community that has helped over 15,000 Black Christian Women entrepreneurs build profitable brands through the Go-Getter Conferences, membership & podcast. 

Her features and clients include Glamour Magazine, Essence Magazine, Smartwater, Coca-Cola, xoNecole, Rolling Out Magazine, BlogHer, the Obama Foundation, Black Enterprise, ManyChat, the NAACP, Thinkific, Industrious, SamCart, Fabletics, Marriott, and more. Candace Junée is a proud graduate of Washington University in St. Louis with a degree in Mechanical Engineering and an MBA with a focus on Marketing & Accounting. 

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Af_o1hBXBhk

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The most important determinant of success for any business is community building. In this episode, host Michelle Thames shares how you can build a community online. Tune in for the top five community building tips to have a connected and engaged audience that will turn into a community of loyal customers.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have fun on Instagram as an entrepreneur. In this episode, Michelle Thames shares how you can stop fighting the Instagram algorithm and start having fun with your content again. Michelle also shares the secret to making having a social media presence easier. 

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From natural hair bloggers and influencers to podcasters and entrepreneurs. In this special anniversary episode, host Michelle Thames is joined by Jenell B. Stewart to discuss social media, consistency, and community.

WATCH ON YOUTUBE: https://youtu.be/uYGfhiKaEM4

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Catch up on other podcast episodes on Apple and Spotify

Watch the Social Media Decoded Podcast on YouTube

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Use your marketing efforts to build an online community. Join Michelle Thames, Cassie Tucker, and Erika Spitzley as they talk all about community building in the digital space. Learn how to create marketing that's about more than just asking people to buy from you, it's about creating a loyal following that will help you build long-term brand equity.

Erica Spitzley is a PR and Brand Marketing Consultant for brands in the CPG space, with experience working for companies like Not Your Mother's Haircare and Entreprenista Media. 

Cassie Tucker is the Co-Founder and Director of Marketing for CAMM Media, a digital media agency providing marketing strategy and organizational solutions to small business owners. 

Together, Erica and Cassie host the Marketing Happy Hour podcast, a weekly happy hour with their peers in marketing, where they're sharing career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Their past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in! Learn more: marketinghappyhr.com

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/lUYWMGYbohI

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to become a social media manager and keep up with the latest social media trends. Host Michelle Thames speaks with Konstantin Prodanovic of Hootsuite to discuss how he put together the 2023 Social Media Trends report, the evolution of social media, and how to pursue a career as a social media manager. Konstantin also shares how to find a mentor to elevate your career in social media. 

Konstantin Prodanovic is a copywriter and researcher behind Hootsuite's 2023 Social Media Trends report. His work has been published and cited in Adweek, VICE, Vogue Business, and Adage. Konstantin holds an MSc. in Strategic Communications from The London School of Economics and a B.A. in English Literature from The University of British Columbia.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/5wiAnjcYpI0

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Get the 2023 Hootsuite Trends Report

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.