Social Media Decoded

Want to make a lasting first impression? In this episode, host Michelle Thames speaks with personal stylist Keri Blair about making lasting impressions and why the first impression is so important for marketers. Keri shares tips you can implement immediately to improve your personal brand and leave people with the exact type of impression you want them to have of you. 

Keri is a Personal Stylist and Image Consultant with a one-of-a-kind approach and she prides herself on making a profound difference in people’s lives with her work. Keri and her team are known as a secret weapon and are trusted advisors to their extensive clientele across the country. She has over 20 years of experience styling executives and high profile clients drawing upon her experience in some of the world’s most dynamic and beautiful cities including New York, Los Angeles, Paris and Milan.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Rt_1TzdjBuc

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Social media trends you need to stop following and what to do instead. In this episode, host Michelle Thames goes over 7 popular social media tactics that many social media managers use that may be hurting their engagement. Tune in to learn which social media practices are outdated and what you should do instead to create a highly-engaged community and loyal customers. 

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Everything I've learned about creating a great podcast! In this episode, host Michelle Thames reflects on her 3 years of podcasting and the lessons she's learned. Michelle shares her secrets for creating a successful podcast with exciting and high-value guests. 

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How to build an effective social media strategy with limited resources. Host Michelle Thames speaks with Loomly's Director of Marketing, Andrew Barlos about the best ways to create a social media strategy. Andrew shares some of his top tips for creators. They also discuss small-medium business marketing and how content creators and business owners can leverage it to generate more income. 

Andrew leads marketing for Loomly, a leading social media management platform. Prior to joining Loomly, Andrew has led marketing at several other rapid-growth technology companies in a variety of industries, including HR and employee benefits, fintech, and commuter transportation. Andrew grew up in Chicago, and currently lives in Seattle.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/OFGjKge31Mc

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Dive into the magnetic world of influence in this exclusive episode! We uncover the nuances between true influence and popularity in our digital era. Every entrepreneur, coach, and creator knows that visibility matters. But how do you go beyond being seen and truly resonate with your audience? This episode offers a tantalizing sneak peek into the upcoming Masterclass on "Irresistible Influence", laying out how influence fosters trust, drives sales, and amplifies your expert status.

Listeners will gain:

• Insights into the pivotal role of influence in modern business.
• Personal anecdotes about harnessing the transformative power of influence.
• A preview of the proven strategies and innovative tactics covered in the Masterclass.

Don't miss out! If you're listening before September 18th 2023, DM "Irresistible" on IG to sign up. And if you’re tuning in after? That same DM will fetch you an exclusive replay. Position yourself ahead of the curve and tap into the art of influential connection.

Resources & Links:
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Learn to generate more sales using social media and email. Host Michelle Thames shares tips on driving sales through video content, email marketing, and sales automations (hello, passive income!). 

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Three tips to boost your online influence. In this episode, host Michelle Thames and Shanel Evans discuss how creatives can increase their influence and how a single collaboration can turn someone into a million-dollar dollar brand — that's what happened to Shanel. Tune in to learn how Shanel achieved this success and hear the advice she has for fellow creators. 

Shanel Evans, founder of Socially Savvy and co-founder of FyreSavvy is a powerhouse all on her own. From managing $3B Project Launches to launching her own successful company via social media close to 3 years ago, Shanel is no stranger to strategizing how to maximize how a business should show up in front of their dream clients. Through her 100K V.I.B.E. Methodology, she helps her clients just like you skip to the front of the line on the internet streets and secure their coins.

In addition to managing her own nationally recognized non-profit and taking home a number of awards, including the Business of the Year Award, she’s a Meta (Facebook) Leader and Meta Certified Online Instructor dedicated to helping clients create more business opportunities and authentic relationships on social media.

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Power Prompt Cards

Frey Savvy

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn to enjoy social media without comparing yourself to others. In this episode, host Michelle Thames and Khallilah Watkins discuss the joys and challenges of social media. They also discuss how to build and nurture your online community to start monetizing your content. Khallilah shares tips you can implement today to start growing your social media. 

Khallilah Watkins is a woman whose passions intersect between the arts and social media storytelling. As a journalism student, she took an interest in the way that businesses were sharing content as a means to attract new and return customers. One of her first full-time roles after college was as a Marketing Associate for Living Social a former site that would allow small and local businesses to create discounted opportunities to try their food/service/experience. 

Khallilah has worked on brands like Creme of Nature, AARP, Simply Spiked Lemonade, Steel Reserve, Chicago Parent Magazine, Operation HOPE, Hamm's Beer, Flawless by Gabrielle Union, Arnold Palmer Spiked and consulted with companies in the finance, hair care, parenting, beauty and arts industries. Khallilah works for Oliver Agency as a social media analyst and community manager as well as the owner of The Social Loft, a boutique social media management agency that creates and manages content for people & brands in arts, music, and entertainment.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/ThY4gTNIifE

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The Social Loft

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to manage the social media account of an A-list celebrity? Marketing manager Cassie Petrey knows! In this episode, host Michelle Thames and Cassie Petrey discuss Cassie's career as a social media manager for some of the most recognizable names in music. Cassie gives a behind-the-scenes look at what a celebrity social media manager does and she shares the social media tips she gives all her clients to be successful. 

Cassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/N_HtqiHIwmQ

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to grow on social media and maintain that growth. In this episode, host Michelle Thames is joined by Instagram coach Brock Johnson to discuss growing your social media accounts and maintaining your growth and community engagement. Brock shares strategies content creators can implement right away and answers the ultimate question ... Instagram or TikTok.

Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 600k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/ahH2Bv6ZU2g

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Catch up on other podcast episodes on Apple and Spotify

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.