Social Media Decoded

The best tips for entering the mass retail market with a product or brand. Host Michelle Thames and Jasmene Bowdry discuss the unique challenges of e-commerce and saturated markets. Learn how to set up and optimize your online store to get maximum conversions and how to use social media to build your brand and customer loyalty. 

At the intersection of fashion, styling, retail education and entrepreneurship, you’ll only find one woman pairing it all like the perfect outfit: Jasmene Bowdry. This multi-passionate retail expert and style maven has made income, impact and influence her first, middle and last names for 15+ years. She honed her skills as a corporate retail buyer for industry titans like Tiffany & Co., Saks Fifth Avenue and Office Depot, overseeing over half a billion dollars in revenue — all while simultaneously building a stellar reputation as a fashion stylist. 

Her knack for dazzling audiences through the power of fashion and visual storytelling has led to an impressive list of costumer credits, including Creed III and Amazon Prime’s series “Them.” While moguls and A-listers rely on her keen fashion sense, she doesn’t reserve her talents exclusively for celebrities. Jasmene’s luxury wardrobe styling services, Styled By Jas and Atlanta-based clothing boutique, SHIFT StyleHouse, ensure that women have access to signature pieces and closet must-haves that reflect their individual style. 

To learn how to get into mass retail, start and grow an e-commerce business like a Fortune 500 company, stack your wardrobe with confidence-boosting essentials or demystify the art of professional styling, visit Jasmene at jasmenebowdry.com/links to get started. 

WATCH ON YOUTUBE: https://youtu.be/90Z5zwSxGIQ

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Jasmene's retail consulting

Jasmene's styling services

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Learn how to make record-breaking sales this Black Friday! Host Michelle Thames shares the best Black Friday sales strategies for any business. Learn the marketing strategies that have helped dozens of businesses have successful Black Friday sales and the number one rule all business owners have to remember when it comes to Black Friday sales. 

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Building brand awareness and attracting new customers can be challenging in any industry, but it can be especially difficult in an oversaturated industry like beauty and personal care. In this episode, host Michelle Thames speaks with Anthony Standifer about brand building and how to use social media to build your brand. Anthony shares tips for leveraging influencer marketing and overcoming common challenges in the beauty industry. Tune in for actionable advice to help your beauty brand grow!

Anthony is the co-founder and Chief Marketing Officer for mSEED group, a contract manufacturer & marketing agency that specializes in expediting the growth of small businesses and entrepreneurs in the beauty and personal care space. mSEED group has built a 7 figure company and launched and supported growth for more than 150+ brands in its five-year existence. Anthony's work includes beauty product formulation & contract manufacturing, as well as assisting in the overall brand development of new and existing start-ups, large companies, and small cosmetic brands.

WATCH ON YOUTUBE: https://youtu.be/dNarWBE6e2Y

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mSEED group

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is what you need to know before trying to go viral. In this episode, host Michelle Thames talks about going viral on social media, and why going viral isn't all that it's cracked up to be. Michelle shares the challenges of going viral and how focusing on viral content can hurt your business. She shares what to focus on instead, and how brands like Glossier and Fenty Beauty have grown a strong community and loyal customer base without focusing on going viral. 

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Trying to figure out what brand strategy is and why you need a brand strategy for your business? In this episode, host Michelle Thames speaks with Maggie Bergin about the importance of a brand strategy and how to create a brand strategy for your business. Maggie shares her top tips for creating and implementing a brand strategy as well as some common mistakes business owners tend to make with their strategies. 

Maggie Bergin is a Brand Strategist on a mission to help entrepreneurs, freelancers and small businesses kick vagueness in the you know what. Maggie is the owner of Be Understood Branding, a bespoke Brand Strategy firm helping folks get more clients via a distinct, irresistible Brand. Maggie values clarity, empathy and thoughtful listening. She supports LGBTQ+ rights, believes Black Lives Matter and includes one Prince song in every playlist.

WATCH ON YOUTUBE: https://youtu.be/syKRUXopoRs

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Maggie's website

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Everything you need to know with ManyChat in one quick podcast episode. Michelle Thames dives into the topic of messenger marketing and how tools like ManyChat can help online businesses build community engagement and loyalty. She shares why ManyChat stands apart from other platforms, how to use it for your business, and client success stories using ManyChat for their marketing. 

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you know how to build an online community? In this episode, host Michelle Thames speaks with Kendall Breitman about the importance of building communities online and how they can help businesses grow. Kendall also shares some insider secrets entrepreneurs can use to grow their podcasts.

Kendall is the community manager at Riverside.fm, focusing on helping grow and support Riverside's community of creators. Before joining Riverside, Kendall comes from a background in journalism, as a former reporter and producer for outlets like NBC News, Bloomberg News covering politics and presidential elections.

WATCH ON YOUTUBE: https://youtu.be/YlVKSiLE5bA

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is Instagram Threads? Host Michelle Thames breaks down Instagram Threads and how you can leverage the newest social media platform for your business. 

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can grow your business by being a podcast guest. Host Michelle Thames and guest Christina Lenkowski discuss how to leverage being a guest on a podcast to drive a new audience to your business. Christina shares how entrepreneurs can track their ROI from going on podcasts to leverage this new marketing outlet. 

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. 

In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she’s dedicated her work to helping other business owners, particularly women, see the same kind of results. 

She’s been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 350 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Y72_bCQDODs

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What's the difference between an audience and a community? Host Michelle Thames, long time community-building advocate, discusses the two categories and why you should aim to build a community rather than an audience. She shares how community building can help brands grow and how brands and influencers have done an excellent job in building an online community. 

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.