Social Media Decoded

You can launch an incredible career even with the biggest setbacks. In this episode, host Michelle Thames speaks with Lauren Petrullo who became homeless at 18, worked her way up in Disney, and then started her own companies. Lauren shares her journey to entrepreneurship and how influencers can benefit from affiliate marketing in 2023. 

Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha. 

As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism’s Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/32rLZ4VbahQ

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The top 5 tips to hit $100,000 in your business. Host Michelle Thames breaks down 5 simple, yet crucial, lessons every entrepreneur has to learn in order to have a six-figure business. Tune in for the tips that will help you scale your business.

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Everything you need to know to start a social media marketing campaign. Host Michelle Thames speaks with Armando Leduc about the basics of creating a social media marketing campaign. Armando shares some common challenges social media marketers face and how to overcome them, and he shares his best tips for anyone looking to start a marketing campaign on social media. 

Armando Leduc is the founder and CEO of Leduc Entertainment, a full scale production company with a focus on digital content creation for businesses of all types. With an acting resume that runs over 20 years long and roles in major Hollywood films including Green Lantern, Bad Lieutenant: Port of Call New Orleans and Focus, along with films that he’s written, produced and directed on his own, Armando is no stranger to the entertainment field. He’s taken those years of experience and put it to work in his company, taking businesses of all types and transforming their social media content from boring to cinematic.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/tarqv3DAfA8

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Leduc Entertainment

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hack the Instagram algorithm and grow your following with this episode of Social Media Decoded. Host Michelle Thames speaks with Hannah Hoffmann about what it means to be a social media manager in 2023. Hannah shares her tips for how to create healthy boundaries that allow your client's business to grow without having to be on call 24/7.

Hannah has been doing a version of social media management since 2019 and then in the fall of 2021, she launched Sunny Social. She now offers full-service social media management and coaching services to photographers and small business owners trying to grow online. 

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/KMboVVrL5wY

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Sunny Social's Instagram

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn the importance of storytelling with your social media content. Host Michelle Thames and Danyah Aossey discuss the importance and benefits of visual media to grow a business. Aossey was a videographer for Gary Vee, where she learned lessons that helped her launch her own business. She also discusses how entrepreneurs can launch a successful video podcast.

Danyah Aossey is a Content & Marketing Strategist who specializes in simplifying social media strategy and video podcast production for impact-driven entrepreneurs. She believes in giving away all the secret tips and tricks... no gatekeeping information around here! Over the past decade, Danyah has worked with some of the biggest influencers and brands across nearly every industry in the world, including Garyvee, Michael Moore, P&G Olay, WeWork, Universal, and more. 

In December of 2020, Danyah started her agency AosseyCreative to help business owners compete in this saturated marketing world by helping them define, and create around storytelling. Today the agency is focused on supporting purpose-driven, conscientious business owners to change the world (literally) by helping them expand their audience through strategy and podcasting and long-form content.

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Z0dxsVj4ofU

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AosseyCreative

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Make the most of IG Creator Academy and learn to create better content for your social media. In this episode, host Michelle Thames speaks with Juan Galan about IG Creator Academy and how creators can make better reels that the Instagram algorithm will like. They also discuss the importance of community building, especially for anyone who wants to grow or scale their business.

Juan is a content creator and entrepreneur with a passion for helping others turn their content into an online business that gives them freedom!

WATCH INTERVIEW ON YOUTUBE: https://youtu.be/U-rS_IK6o-I

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IG Creator Academy

IG + Content Membership

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want to build an online community that feels like family? In this episode, host Michelle Thames shares her journey as a social media influencer and content creator. She gives tips on how she built a community that has turned into a family. Michelle shares the highs and lows of the online space and social media, and how she's used her community building skills to create a successful online business.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I often get asked, "What is a framework and how do I make money off of it?" In this episode, host Michelle Thames explains frameworks, how they apply to your business, and how you can monetize your framework. Michelle shares 3 ways to make money from your framework as well as common mistakes to avoid to maximize your potential. 

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Catch up on other podcast episodes on Apple and Spotify

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can turn your side hustle into a full-time business. Host Michelle Thames speaks with CEO and entrepreneur Naomi about how she went from having a side hustle to becoming a CEO. Naomi shares the lessons she's learned over the last 10 years being in business as well as tips entrepreneurs can apply to their businesses today to scale.

Naomi Genota is a NY-based content creator, online educator, and talent manager at Boost Society who helps influencers master the art of brand collaborations and negotiation. An LA-native, Naomi was born and raised in the Philippines and became a structural engineer before realizing that climbing the corporate ladder was not what it was cracked up to be. Naomi has helped her clients secure up to $1m in brand partnerships in the last 2 years, helped her students land $10-20k months in brand partnerships and leave their corporate jobs, and has fully replaced her own 6-figure salary through her 10 streams of income and building her business of influence with her team of 10.

WATCH ON YOUTUBE: https://youtu.be/6CHoYOkJ8ok

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Take Naomi's free class

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Need to get out of a rut as an entrepreneur? Host Michelle Thames shares her best tips on how entrepreneurs can get "unstuck" in their businesses so they can continue to generate more sales and build their online communities. 

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Catch up on other podcast episodes on Apple and Spotify

Watch the Social Media Decoded Podcast on YouTube

Follow Michelle on Instagram

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Leave a review for Social Media Decoded

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.