Social Media Decoded

Ready to build your brand on the Gram'? Listen in to this episode for some actionable tips you can use to help you grow on the Gram!

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Sharon is known as the mindset media expert. She helps business owners and
entrepreneurs to get ongoing publicity, so they get in front of thousands or even millions of
their dream clients, as the go-to authority in their niche. She also focuses on helping them
change their limiting beliefs, sabotaging behaviors and negative expectations, so that they
attract the best media opportunities, feel confident, and reach their full potential.
Sharon has been a business owner and Entrepreneur for over 20 years. Her businesses have
included Complementary Therapies, Dog Training and PR, and during the last 14 years she
has contributed to more than 50 different local and national newspapers, magazines, TV and
radio shows and has received over £1.5 million ($2 million) in free publicity and free
advertising.

Sharon has been featured on BBC and Channel 5 TV Shows and has had a regular slot on BBC
Radio since 2008 where she answers the listeners’ questions.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Suzanne Yada helps business people get creative and creative people to get business. She is a digital marketing strategist and Facebook/Instagram advertising specialist who loves to help service-based and mission-driven businesses tell their unique stories to the world. yadacreative.com


Take a listen!

Support the Show.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to social media marketing, if you aren’t doing it, your competitors are. Millions of people are on social media everyday and these are all potential customers for your business.  There’s a lot of competition for attention among brands and it can be difficult to set yourself apart and expand your reach. Fortunately, there are many ways to organically market your brand on social media without spending big money on advertising or having a huge following. 

Keep listening to learn some of the best ways to market your brand on social media. 

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Instagram is easily one of the most utilized platforms on social media, and if you leverage it correctly, you can extend your small business’s reach far beyond where it is today.

One of the best ways to reach customers is through Instagram Stories. Instagram Stories provides a fun way to get your message through to your followers. An Instagram story is a  temporary sequential content feed that’s available for 24 hours before disappearing. Stories provide a much more interactive experience, utilizing fun graphics, videos, and sharing other people’s content.

In order to best utilize this platform and maximize your small business’s potential, check out this episode to learn more about Instagram stories and how you can use them to grow your business.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s easy to get excited when first starting out as a content creator – there are so many
possibilities and people are eager to share their message with the world. However, without a
clear direction on where you want to focus, your content can come across as somewhat
disjointed. As a content creator, content pillars are essential to provide clarity around what you stand for and help keep you on track.

What are Content Pillars?

Content pillars are simply topics (about 3-5) that represent your social media focus and brand. Content pillars help you to identify a focus. They help define what your brand stands for and create clarity around the type of content you want to create.

Listen to this episode to learn more about content pillars.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pictures may be worth a thousand words, but let’s not forget how important words themselves truly are, especially when it comes to social media posts. In a world where it’s very easy to scroll past your content and attention spans are short, it’s important to make your words as meaningful as possible.

If you want to write higher-caliber Instagram posts, listen to this episode some hacks you need to know.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Using business analytics on social media can help your business grow online. Business analytics provides you with insight to understand your customers' needs, know where they are located, and help with your marketing efforts. It's a way to expand your business by using data to drive your decisions and support new actions in your business strategy. 

Check out this episode for four ways analytics can help your business grow. 

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Using social media is a crucial tool to include in your business strategy. With almost three-quarters of American adults using social media, it’s essential to use these platforms to drive consumers to your business. Here are social media marketing tips to help you navigate this marketing resource. 

Take a listen to this episode for some ways you can promote your business via social media. 

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A call to action (CTA) is a great way to get your followers to engage with a certain behavior. This could be driving them to your webpage, generating sales, or increasing leads. No matter the desired outcome, using a CTA is the right tool for the job. 

What is a Call to Action (CTA)? 

A call to action encourages your audience to do something specific. They can be used on various platforms, websites, and even blog posts. CTAs typically take the form of buttons, clickable images, or links. 

Listen for more info on CTA's and why they are important on social media!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.