Social Media Decoded

Creating a social media strategy provides you with an overview of your plan. It summarizes the goals you want to achieve using social media.

A great plan will inform you of your actions and allows you to track your successes and failures along the way. 

The planning process doesn’t have to be complicated. In this episode, we discuss seven simple steps to creating a successful social media strategy. 

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Suppose you’re thinking of using social media as a tool for your business, understanding that consistency is vital to meeting your specific business goals. One benefit to being consistent is it allows you to build relationships with your audience. 

Additionally, it helps you stay on track with your goals. Keep reading below to understand the additional benefits of staying consistent on social media.

Check out this episode for tips to help you stay consistent on social media!

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 Do you wish you got paid to post about products on social media sites like Instagram? Influencer marketing has taken off in the past few years. Many brands have prioritized influencer marketing because it works for them. People are making money every day as influencers and it’s 100% possible for you to do it too. 

Listen to this episode to discover three tips on how to become a social media influencer and work with brands you love! 

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As a business owner, navigating the world of social media can be tough without the right guidance. Social media is a digital playground full of a lot of potential customers. It’s important to make sure your pages are competitive, relatable, and focus on your audience. Once you’ve selected which social media sites are best for your business, you’ll need to make sure you are making the most out of your social media presence. 

Listen on to hear some best practices for your social media business pages, that you can start implementing today. 

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Hashtags (#) are a powerful tool to use on social media. They allow users and brands to put their content in front of a lot of people searching for a certain topic. When using a hashtag in your post, that post is digitally grouped with other posts that use the same hashtag. For instance, someone can search “#coffee” and find posts by Starbucks, Dunkin Donuts, the local coffee shop down the street, and anyone else who used “#coffee” in their post. 

Listen to hear how the best strategies to use hashtags to attract your target audience. 

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So, you’ve taken the time to create a masterpiece for social media? Now it’s time to make sure people can see it and share it. Social media is a “social” service and just posting an image or video isn’t enough. 

The magic happens when your followers engage with your post in the way of liking, commenting, sharing, or tagging their friends to it. Ready to get your engagement up? 

Listen to this episode and get some actionable tips you can apply and see results!

Loved this episode? Please leave a rating and review! Every one helps this podcast to reach more people!

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If you are looking for a marketing boost on social media, those with big followings can help.  Social media influencers are users who have a large following in a certain industry. Their followers trust them, learn from them, and look to them for recommendations. With 48% of the world’s population using social media in some form, these influencers have become the new leaders of digital marketing. Their services do not come for free and, in some cases, can be pretty pricey. Influencer programs can also target those with smaller followings who accept discounts on products that they will promote on their social media pages. This new form of advertisement can be more advantageous than traditional methods like TV commercials, radio ads, and billboards. 

In this episode, we break down the top 3 reasons why your brand should look for influencers.

Thank you for listening to this podcast! Please leave a rating and review, each one helps this podcast reach more people. 

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In today's episode, we are talking to Monique Rodriquez of Mielle Organics.

Monique Rodriguez founded MIELLE in 2014 after her healthy, hair care regimen for her tailbone-length hair became somewhat of a craze among her social media followers. The company began with only one product, the Advanced Hair Formula. A unique proprietary blend of herbs, amino acids, and minerals to support healthy hair, skin, and nails, and immune
system. Since then, MIELLE has expanded to a half-dozen collections under Monique’s direction, including products for skin and children. MIELLE has been distributed in more than
87 countries and can be found in more than 100,000 stores across the U.S. in retailers such as Sally Beauty, Target, CVS, Walgreens, and Walmart just to name a few.

In addition to her work with MIELLE, Monique is recognized as a leader in the business community as well as a role model to women of all ages. She, alongside the MIELLE
brand, has been recognized in publications such as Forbes, Allure, Black Enterprise, Sophisticate’s Black Hair, f and Essence. She in addition to popular, national daytime television talk shows -has also been seen on The Steve Harvey show, The Real, and The Wendy Williams Show. Monique has been recognized by the celebrity community, from “Black-ish” actress, Yara Shahidi, Shonda Rhimes, and more.

With close to 700K, Monique and MIELLE have an extremely engaged social media following. Monique is committed to empowering women around the world through her beauty, business savvy, and her Secret Sauce to Success podcast and academy. Monique travels nationally and internationally to empower and equip women speaking to be the best version of themselves.

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Do you want your brand to be known as the authority in a certain niche? It’s a great way to grow your brand. Brand recognition is key when it comes to attracting new business and holding on to your current clients. In the age of online business, companies are developing new ways to stand out. Listen to this episode for some tips for how you can establish your brand as an authority online.

Thank you so much for your support! 

I would love it if you would  leave a rating and review if you love the tips provided on Social Media Decoded, every one helps this podcast reach more people.

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By 2022 videos are expected to make up over 82% of all consumer internet traffic. In addition to this, 72% of the public uses social media. Video is king on social media because it pulls in attention and keeps it. They say a picture is worth a thousand words. A video is a collection of moving images; so how many words is that? I’ll let you do the math. Videos are indeed the future of communication. 

Tune in to hear three reasons why social media videos are dominating the internet. 

Thanks for your support! Please leave a rating and review if you found this information valuable. Every review helps this podcast get heard by more viewers. 

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