Social Media Decoded

There are a lot of small businesses that are not on Instagram. They either don't want to take the time to learn the platform or, ⁣they don't think that it will help them improve their business online. 

The truth is Instagram can help your small business thrive and succeed online. So let’s talk about some ways you can use Instagram for your small business to effectively engage with your target audience online and also get results from your social media marketing.

Listen to learn some tips to help you succeed on Instagram.

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Stop stressing over followers.

If you let go of one thing this year, please let it be focusing on your follower count every time you log into your social media accounts. We would be rich if we received money for every time we heard someone say “I want to grow my following on social media.” The correlation between follower count and success is one that many people believe to be true. I feel that there is no connection between how many followers a brand or person has on social media and their success and as a sustainable business.

Listen to this episode to find out what you should be focusing on because your follower count isnt it.

 

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Why should you hire a social media manager for your business? Let's start by defining what a social media manager is. A social media manager is in charge of representing your company across your social channels. Social media managers implement social media strategies that will bring you more followers and engagement and also helps to build brand awareness over time.

They also respond to comments, compile campaigns, and help you create content. Social media managers are experts that provide organizations with the guidance needed to enhance their online presence.

If you are a business owner and find yourself pushing things off your “to-do” list (such as coming up with ideas for social media content), it might be time to think about outsourcing a social media manager to help.

Need to hire a social media team? Thames Media Solutions has you covered! Set up a call with us today!

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Social media marketing is always growing and evolving. It is a great way to promote your business and also a great way to interact with the audience. Social Media helps businesses reach their target market, engage with their audience, and also promote products and services online to drive sales and leads. Did you know that 98% of digital consumers are using Social Media and that 71% of small businesses use Social Media?

Despite all the great things, social media can do to help your business. There are also many misconceptions about social media that we would like to clear up. In this episode, I clear up some common misconceptions surrounding social media and your business online. 

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The power of storytelling is not new, but something that so many businesses fail to realize and understand in the marketing of their products and services. The thing that connects us all together is storytelling. No matter what your business is or what your profession is, you have a story to tell. 

When information is communicated via story form people will relate better to it and remember it. Storytelling has the ability to spark people’s emotions, it can be excitement, happiness, trust, and even sadness. We all know that brand storytelling is not something new. Businesses have used storytelling for years to evoke the emotions of customers. Social media has made it even easier for you to use the platforms provided to share your brand’s story. 

Take a listen!

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Are you trying to understand the Instagram algorithm? Me too, me too. It seems like every single day, Instagram has changed something with the algorithm, and I am trying to figure out how to understand it; lol, this is why I always subscribe to the latest news on social media to help me better understand the changes.

I am not going to lie to you, Instagram is my absolute favorite social media platform, and I do spend a lot of time on it especially when I am trying to figure out best practices to beat the algorithm. I am sure you are thinking well; how does the Instagram algorithm work? This is a question that has caused a lot of confusion among users since Instagram moved away from the chronological.

Some questions that I hear all the time are do videos perform better on Instagram than photos? How do you get your posts to be seen by more of your followers? Is there a specific hashtag strategy you should use for your posts?

Take a listen as we talk about the Instagram Algorithm and how you can better understand it to help you grow your business online.

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Social media and SEO can go hand in hand. In this episode, we interview Charlene McCraney the #SEOQUEEN! Make sure you have your pens and papers ready because she drops so many gems in this episode.

Charlene McCraney is a blogging coach and SEO strategist that teaches bloggers and service-based business owners how to increase traffic to their websites with SEO led content in order to grow their business & monetize their passion.

In her 5 plus years of blogging, she has been able to generate consistent high traffic to her website creating passive income and monetizing through a variety of mediums.

Charlene is passionate about showing bloggers and content creators they have value beyond a follower count. After developing a very unhealthy relationship with Instagram, Charlene shifted her focus to a platform she actually owned which brought her even more joy and success - her blog.

As a result, Charlene helps other bloggers and business owners through her signature Blog Like A Pro! VIP Day where she teaches her four-part proven SEO system to blog strategically for traffic and set your website up for success in order to consistently generate organic search traffic from Google daily.

Charlene also created her free #BlogGoals challenge that helps bloggers with showing up consistently with blog content for 30 days and teaches newbie bloggers how to build and launch a blog from scratch in 90 days through her online course Ready. Set. Blog!

When she’s not blogging you can find her working out or binge-watching TV shows with her husband on the couch. Currently, they are obsessed with The Blacklist & The Profit.

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Did you know that Instagram has over 3 billion users daily? Yes, 3 BILLION with a B, wow that’s a lot of people online. Since Instagram was created in 2010, businesses, brands, social media influencers, and celebrities and entrepreneurs have taken advantage of Instagram to engage with their target audiences.

Based on a recent study about Instagram, shows that Instagram has more engagement than other social media platform. It also says that Instagram is seeing 15x more engagement than Facebook and 20x more than Twitter. Wow, hats crazy! Instagram posts may be more a more valuable social media platform to include in your marketing strategy if you haven’t already.

I love Instagram and could talk about it all day. But let’s talk about why we are here, and that is to avoid some common mistakes on Instagram. Here are some Instagram marketing tips to help you avoid making these mistakes. 

In this episode, we talk about 6 Instagram marketing mistakes you should avoid.

Take a listen.

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As we know standing out from the crowd on social media is a challenge for many business owners and entrepreneurs. Choosing the best platforms to reach your audience can be tricky but with the proper strategy, your business will thrive on social media.

What is Visual Marketing?

Visual marketing is defined as the process of using photos, graphics, videos, and other visual content to market your product or service. This can be via social media and other marketing efforts. 

When consumers process information that is paired with relevant images, they retain 65% of that information three days later.

Social media marketing goes far beyond just posting photos occasionally to social media. A successful social media strategy will focus on content that is relevant and that is branded and also delivered on a consistent basis. Visually the right graphics on social media can help to reinforce the topics you speak about online. When you create a signature and visual style for your brand on social media you will continue to grab your audience’s attention. When your audience sees your brand visually it will help grow their familiarity with your brand and also create trust over the long term.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There is so much noise out on social media right now and it may seem hard to get your message across, but there are ways to do so to gain your ideal audience and client. 

Brand messaging is the way your brand communicates its unique value proposition and personality through its verbal and nonverbal messaging. Your messaging should inspire and motivate them, in turn making them want to buy from you. Your business’ brand persona and messaging are far more than just a cute logo or how your website looks. Your brand messaging should capture the spirit of your brand or business and be felt through social media. 

Your business should have a brand identity that communicates what your business does, what your business is about, and why your business is different. Your messaging should also resonate with people and strengthen your company's values and reputation.

Listen in to learn tips to help you promote your brand’s message clearly and consistently across social media.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.