Social Media Decoded

In a world dominated by social media, having a presence online is crucial for your business. Instagram is one of the most popular social media platforms, thanks to its image-focused format that allows you to tell a visual story about your product or service.

A picture may be worth a thousand words, but on Instagram, those aren’t the only words that matter. Captioning your photo is almost as important as the photo itself because it helps to spark engagement and provides an excellent opportunity for you to convert your followers into customers.

What should you think about when writing your captions? Take a listen to this episode for a few tips that will help you avoid making some big mistakes on Instagram. 

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In this episode, we speak with Sakita Holley who is an award-winning publicist and the Founder/CEO of House of Success PR.

The nine-year-old firm has worked with a wide array of clients that include Luster's Pink, African Pride, Lottabody, KinkyCurlyYaki, Harlem Arts Festival, Heat Free Hair, and more. 

In addition to her PR work, she also hosts a popular business podcast called The Sakita Method, where she shares PR, business, and lifestyle tips on demand while giving you direct access to your favorite creatives, entrepreneurs, and executives and the methods that have made them successful.

Sakita has been featured by Essence Magazine, Black Enterprise, Women's Biz Journals, xoNecole, and more for her PR and business expertise. 

In 2017, Sakita was named as one of PRWeek's 40 Under 40 honorees and she is a proud graduate of Howard University. You can find and follow her on social media @MissSuccess 

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 Ashley is the CEO of ANF Consulting, LLC, and creator of the Corporate Curly Brand. She is a graduate of the University of Maryland, College Park, where she obtained her Bachelor's of Arts Degree in Criminology and Criminal Justice. Ashley also has obtained her Juris Doctorate from the University of Maryland School of Law. Upon her law school graduation, she took a leap of faith and relocated to Atlanta, Georgia to start her career working in-house for a top fortune 500 company. 

After being inspired by so many young and prosperous entrepreneurs surrounding her, she decided to start her consulting company to aid entrepreneurs, creatives, and entertainers in solidifying their business and establishing their brand. Shortly after she decided to create the Corporate Curly brand which was created to normalize natural hair women in corporate America. Ashley is also a powerful speaker. Whether it’s a college seminar or a business conference her ability to relate to any demographic and audience and connect with them is what really sets her apart from the rest.

In this episode, we discuss all things that will help you sell your products or services online in a non-salesly way.

Are you ready to sell your digital products online? Ashley gives us the TEA on how to do it the right way.

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Have you added live streaming to your social media strategy? If you haven't you're definitely missing out. Live streaming has become very popular on social media and is a great way to attract new clients and customers while educating your audience. Live streaming also drives more traffic to your website and social media channels.

In this episode, we interview Moniek James who is a live stream QUEEN! Make sure you have your pens ready because she's dropping gems in this episode.

Moniek James is a veteran, military spouse, speaker, author, columnist, and serial online entrepreneur. Her passion is teaching purpose-driven business and brand owners how to leverage content marketing to build awareness, establish credibility, and create their profitable digital footprints.
Moniek has been featured in the Huffington Post, Fit Small Business, VoyagePhoenix, and the Association of Military Spouse Entrepreneurs and believes that entrepreneurship is a building block to economic empowerment.

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How do you go about finding your target audience online? Well, first you have to know what a target audience is and why it’s important. A target audience is a group of people, usually defined by location, age, gender, and income. 

This group makes up the ideal customer or consumer of your product. So if you’re writing a blog about high school dating problems, a group of men aged 35-60 is probably not the group you want to target. 

Listen to this episode to find out about three tips can help you find your target audience online. 

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Social media is taking over by storm. It’s evolved from instant messaging with the AOL platform, to something much more immersive. Instagram has grown to be one of the most popular social media platforms ever by hosting over 1 billion users worldwide per month.

If you’re not marketing your business on Instagram, you’re missing out big time! Marketing on social media is a creative and fun way to get your product in front of a huge crowd. 

Need some social media marketing tips? Keep listening for some tips on why you should add Instagram to your marketing campaign if you haven’t already.

Thanks for the support!

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Do you have a Facebook group for your business?⁠ Facebook groups can be a very powerful marketing tool that can help you attract new customers and engage with your current audience and provide them with exclusive content, education, community, and support.
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You are probably wondering how you can use Facebook groups to help grow your business on social media. Create a Facebook group to reward your customers & make them feel special, educate them, give them special promotions. There is so much that you can do with Facebook groups. 

Check out some tips to grow your business via FB groups in this episode.⁠
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I understand that when you are running your business, it can sometimes be impossible to find the time to be active on every single social media platform. out there. The good thing is, you don’t have to be on every single social media platform to be successful. You should narrow it down to only a few platforms especially if you are just starting out on social media. This will allow you to really focus and obtain the best results.

The good news is that in this episode I am sharing some tips to determine the best platforms for your business or brand on social media!

Thanks for your support on this podcast!

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Instagram Reels is the latest social media craze! If you haven’t heard about Instagram Reels we chat in this episode about what they are and why you should use them to grow your business online. 

Instagram reels are 15-second clips within Instagram where you can add also add many effects like music and text. Instagram Reels seem oddly similar to Tik Tok which may be eventually banned from the US so now is a great time to learn more about Reels and how they can help your business grow online so take a listen!

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You spend hours developing content for your business, so why not maximize the reach and effect it has on consumers? There is a method known as repurposing your content that will allow you to use the same content to reach different people in different ways. Repurposing is a neat tool because you can create more content more efficiently and you can reach new audiences. 

Check out three ways that you can start repurposing content today!

If you loved this episode please leave me a rating and review! Every one helps!

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