In this episode of the Hospitable Hosts podcast, we speak with Marissa Schulze, founder of Haymaker Marketing, about the importance of social media for short-term rental businesses.

We discuss strategies for building an independent social media presence, the significance of storytelling in content creation, and the role of keywords in enhancing visibility.

Marissa shares insights on influencer marketing and provides practical tips for hosts to improve their branding and engagement on social media.

For more information, go to: https://www.haymakersocial.com/

Timestamps:
0:00 - Introduction
1:03 - The importance of social media presence
2:17 - Getting started with social for short-term rentals
5:22 - Creating engaging content
9:00 - The role of keywords
12:00 - Encouraging bookings through social media
14:40 - Follow requests
15:55 - Are influencers worth it?
21:15 - Quick-fire round