How do you create content for an audience you're not part of—but still connect on a deep, emotional level? That’s the magic Holley Long brings to the table. As a Social Media Specialist for The Bump (part of The Knot Worldwide), Holley leads with curiosity, storytelling, and strategy. In this episode, we talk about what it takes to market life’s biggest milestones—from weddings to new parenthood—while building trust and brand loyalty beyond the moment. She also shares what’s working across Instagram, TikTok, and Pinterest right now, how to stay relevant without chasing every trend, and the relationship between social and search. 

Key Takeaways:

// A behind-the-scenes look at The Bump’s content strategy and how they balance emotion, utility, and trend

// Holley’s approach to stepping into new audiences with empathy and research (especially when she’s not the target demo)

// Why evergreen content still matters—and how to pair it with timely trends

// What’s performing best across Instagram, TikTok, and Pinterest in 2025

// How social strategy can complement search behavior and drive traffic beyond the algorithm

Connect with Holley: LinkedIn

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