Welcome to Episode 96 of The Scratch Agency Podcast. Join Stephen Turnbull and Shawn Fitzgerald as they sit down with Jeff White, Social Media Manager at Hawksoft, to dive deep into the world of social media strategies for insurance agents. In this episode, Jeff shares his journey, the evolution of Hawksoft's approach to social media, and invaluable tips to boost your online presence.

🕒 (00:00) - Introduction

🕒 (01:49) - Jeff's background and experience in social media  

🕒 (02:47) - How Hawksoft's social media strategy evolved  

🕒 (04:42) - Common mistakes insurance agents make on social media  

🕒 (07:31) - The importance of consistency in your social media content  

🕒 (22:50) - Tips for successful social media engagement  

🕒 (29:03) - Being vulnerable and relatable in your content  

🕒 (33:57) - The value of long-term social media strategies  

🕒 (40:38) - Starting small and experimenting with different content types  

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