What components do you need to include in your social media strategy to ensure it’s successful? Lauren Freund of Shutterfly (formerly Taco Bell) shares what creative and strategic factors she included to ensure campaigns at her current and previous company were successful. Grab a drink and listen in.

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Other episodes you'll enjoy if you enjoyed Lauren's episode:

PR 101: Set Yourself Apart | Alice Hampton of ACP Management

Content Creation + The Future of Digital | Ashlie Head of L'Oréal

Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations

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