Ecommerce Playbook: Numbers, Struggles & Growth

Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships


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In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth about equity splits, competition, and why most brands misunderstand “growth.”

They debate:

  • Whether LLMs could replace creative testing entirely

  • How to design equity partnerships that actually reflect value

  • Why cloning someone else’s playbook rarely creates monopoly outcomes

  • The real incentives behind Meta’s “CPM psyop”

  • And why “growth is the CEO’s job” isn’t just a slogan—it’s an organizational design principle

This is a deep dive into how systems, incentives, and creativity intersect to drive (or stall) profit growth.


Show Notes:


Ready to solve your influencer strategy? Book Your Strategy Demo at https://www.getsaral.com/demo


Head to https://www.portless.com today to get your free quote, and see how direct fulfillment can transform your business.


Explore the Prophit System: https://www.prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of eCom


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