This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world”

• Written and narrated by Tom Webster
• Audio edited by Newton Schottelkotte
• Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025. 


Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST.

Catch the full write-up of today's episode on Sounds Profitable. 

Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it.

Find links to every article mentioned and the full write-up here on Sounds Profitable.

It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation.

• Written and narrated by Tom Webster
• Audio edited by Newton Schottelkotte
• Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.