We’re back with a coaching episode, so you can take the strategies we talk about and apply them to your own presentations.

My guest Jodi Flynn of Women Taking the Lead and I go over an upcoming presentation she has, including why your presentation should only have 3 key points (less is more!), how to poll the audience so you can tailor your content and examples, how to transition between points, and rituals to help you before and after you go on stage.

Jodi is already an accomplished speaker and podcaster, and with this presentation she’s melding her core message for type A entrepreneurial women (hand raised!) with a podcasting topic for a more general audience. Listen in to see how she’s going about doing that.

About My Guest: Jodi Flynn is the Founder of Women Taking the Lead, a podcast and community of ambitious entrepreneurial women who want to go BIG. She works with Type-A women who are already successful but have not yet achieved the level of success they want to achieve. Jodi helps her clients to see how extraordinary they are and then set priorities, get organized, in action so they can achieve their biggest goals with ease. She became an Amazon bestselling author with the release of her book, Accomplished: How to Go from Dreaming to Doing.

Highlights:

• How Jodi used her coaching system for type A entrepreneurial women for the content of her book and her presentations
• Finding the right audience
• How to test your ideas
• The virtuous circle of podcasting, book writing, and speaking to grow your business
• The importance of having a specific niche and one core message
• Why your presentation should only have 3 key points (less is more!)
• Engaging and polling the audience so you can tailor your content and examples
• Transitions between points in your presentation
• Rituals before and after going on stage
• Integrating your offer into your presentation (without “selling from the stage”)

Links:

Connect with Jodi on her website and podcast “Women Taking the Lead” at https://womentakingthelead.com

My interview on Jodi’s podcast (episode 189): https://womentakingthelead.com/carol-cox/

Jodi’s networking tips episode: https://womentakingthelead.com/networkingtips/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

We’re back with a coaching episode, so you can take the strategies we talk about and apply them to your own presentations.

My guest Jodi Flynn of Women Taking the Lead and I go over an upcoming presentation she has, including why your presentation should only have 3 key points (less is more!), how to poll the audience so you can tailor your content and examples, how to transition between points, and rituals to help you before and after you go on stage.

Jodi is already an accomplished speaker and podcaster, and with this presentation she’s melding her core message for type A entrepreneurial women (hand raised!) with a podcasting topic for a more general audience. Listen in to see how she’s going about doing that.

About My Guest: Jodi Flynn is the Founder of Women Taking the Lead, a podcast and community of ambitious entrepreneurial women who want to go BIG. She works with Type-A women who are already successful but have not yet achieved the level of success they want to achieve. Jodi helps her clients to see how extraordinary they are and then set priorities, get organized, in action so they can achieve their biggest goals with ease. She became an Amazon bestselling author with the release of her book, Accomplished: How to Go from Dreaming to Doing.

Highlights:

• How Jodi used her coaching system for type A entrepreneurial women for the content of her book and her presentations
• Finding the right audience
• How to test your ideas
• The virtuous circle of podcasting, book writing, and speaking to grow your business
• The importance of having a specific niche and one core message
• Why your presentation should only have 3 key points (less is more!)
• Engaging and polling the audience so you can tailor your content and examples
• Transitions between points in your presentation
• Rituals before and after going on stage
• Integrating your offer into your presentation (without “selling from the stage”)

Links:

Connect with Jodi on her website and podcast “Women Taking the Lead” at https://womentakingthelead.com

My interview on Jodi’s podcast (episode 189): https://womentakingthelead.com/carol-cox/

Jodi’s networking tips episode: https://womentakingthelead.com/networkingtips/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

What opportunities are you missing out on because you don’t have a signature talk?

In this episode, I share why having a signature talk is critical for your business and your personal brand, including examples of what makes a great signature talk (and how it’s different from a training).

With a signature talk, you become the go-to expert and thought leader for your topic and industry.

You establish your personal brand and business reputation.

You’re ready to accept speaking opportunities when they come your way, because you’re always prepared with a presentation that you can tweak and repurpose based on the particular audience, event, venue, and length of time.

When you sincerely and authentically empower others, they’ll want to share and refer you to others, and they will come to you to buy your product or service when they need help.

Having a signature talk, a presentation that you are comfortable with, that provides value to those in the audience, that you get better at each time you give it, will give you the confidence to get out there and share your message.

 

Highlights:

• What a signature talk is and what it isn't
• Why you need a signature talk for your business and your personal brand
• How to figure out what your signature talk topic is
• The difference between a training and a signature talk
• Taking your personal story and universalizing it
• Getting booked and paid to speak

 

Links:

Download the free PDF guide to start creating your signature talk: https://www.speakingyourbrand.com/25

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Ready to create your signature talk? Sign up to get notified when my online group program opens at https://www.speakingyourbrand.com/signature-talk-group-program/

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Episode 25: What opportunities are you missing out on because you don’t have a signature talk? In this episode, I share why having a signature talk is critical for your business and your personal brand, including examples of what makes a great signature talk (and how it’s different from a training).

What does it take to do a TEDx talk? In short, a lot of work!

But, as my guest and client Tammy Lally talks about in this episode, the process was tremendously rewarding and transformational.

Tammy and I talk about the process we went through to create the talk, how she prepared for it, what it was like to be on the TEDx stage, what she learned about herself, how she opened the talk, and much more.

About My Guest: In her work as a Certified Money Coach and Financial Planner, Tammy Lally helps couples and individuals achieve financial health and freedom. Since 2009, her ability to help clients succeed is based on her leading edge knowledge and unique approach. She assists them in digging in, questioning, and owning their money beliefs and behaviors and the impact they have on their financial, social, emotional and spiritual well-being.

 

Highlights:

• Tammy had the intention to do a TEDx talk in 2017
• The importance of finding a good coach
• Determining what part of your story to tell
• Learning about yourself through the preparation process
• Tammy’s opening line and powerful story
• How your money autobiography determines your spending habits
• The benefits of meditation
• The process of preparation
• What it feels like to deliver a TEDx talk

 

Links:

Tammy’s website = http://tammylally.com/

Connect with Tammy on LinkedIn and Facebook

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in working together on your signature talk or TEDx talk? Visit www.speakingyourbrand.com and contact me. I would love to hear from you.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Episode 24: What does it take to do a TEDx talk? In short, a lot of work! But, as my guest and client Tammy Lally talks about in this episode, the process was tremendously rewarding and transformational. Tammy and I talk about the process we went through to create the talk, how she prepared for it, what it was like to be on the TEDx stage, what she learned about herself, how she opened the talk, and much more.

If you’re interested in speaking at conferences and/or being a guest on podcasts, this is an episode you won’t want to miss.

I met my guest Kerry Gorgone over 8 years ago and I’ve seen her influence rise, both online as she’s become the host of the MarketingProfs podcast and a contributing writer to well-known sites like Social Media Explorer and Entrepreneur.com, as well as offline through speaking and training.

In this episode, Kerry and I talk about how she got started speaking, how she approaches creating her presentations and engaging the audience, what makes a great podcast guest, and much more.

About my guest: Kerry Gorgone is the host of the Marketing Smarts podcast and Director of Product Strategy for Training at MarketingProfs. She trained as a lawyer and is now a speaker, educator, and contributing writer to Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more.

 

Highlights:

• Repurposing content from Q&A sessions at speaking engagements
• The value of meeting people in person to build relationships
• The process Kerry took to get speaking engagements in the beginning
• Tailoring your presentation for the audience
• The kinds of stories Kerry uses in her presentations
• Tips for engaging the audience
• What to put on your slides and what to include in handouts
• How showing up at conferences can lead to speaking engagements
• What makes a great podcast guest
• What to put in your podcast pitch email
• What Kerry sees companies doing that they shouldn’t regarding content marketing
• Marketing trends, including marketing automation and personalization

 

Links:

Connect with Kerry on LinkedIn

Kerry’s Twitter = @KerryGorgone

Marketing Smarts podcast hosted by Kerry

StitchFix

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

If you’re interested in speaking at conferences and/or being a guest on podcasts, this is an episode you won’t want to miss.

I met my guest Kerry Gorgone over 8 years ago and I’ve seen her influence rise, both online as she’s become the host of the MarketingProfs podcast and a contributing writer to well-known sites like Social Media Explorer and Entrepreneur.com, as well as offline through speaking and training.

In this episode, Kerry and I talk about how she got started speaking, how she approaches creating her presentations and engaging the audience, what makes a great podcast guest, and much more.

About my guest: Kerry Gorgone is the host of the Marketing Smarts podcast and Director of Product Strategy for Training at MarketingProfs. She trained as a lawyer and is now a speaker, educator, and contributing writer to Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more.

 

Highlights:

• Repurposing content from Q&A sessions at speaking engagements
• The value of meeting people in person to build relationships
• The process Kerry took to get speaking engagements in the beginning
• Tailoring your presentation for the audience
• The kinds of stories Kerry uses in her presentations
• Tips for engaging the audience
• What to put on your slides and what to include in handouts
• How showing up at conferences can lead to speaking engagements
• What makes a great podcast guest
• What to put in your podcast pitch email
• What Kerry sees companies doing that they shouldn’t regarding content marketing
• Marketing trends, including marketing automation and personalization

 

Links:

Connect with Kerry on LinkedIn

Kerry’s Twitter = @KerryGorgone

Marketing Smarts podcast hosted by Kerry

StitchFix

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Community has been the most important component for me in growing Speaking Your Brand over the past two years, from online masterminds I’ve been a part of to local women’s business groups I’ve joined.

In this episode, my guest Kat Mendenhall shares how community and mentors have been instrumental in helping her with her businesses.

We also talk about how to turn passion into a profitable business (and what the key ingredient is).

Kat is the creator of a company that makes gorgeous cruelty-free cowboy boots and she recently opened a boutique in Dallas called Mend RT vegan retail therapy.

Highlights:

• Turning passion into a profitable business
• The value of taking risks
• Saying yes to everything
• The different types of mentors you should have
• The importance of knowing your values and standards 

Links:

Kat's website = http://katmendenhall.com

Kat's Instagram = @KatMendenhallBoots

Kat's Twitter = @KickButtVegan

Main Street Vegan Academy

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!

Community has been the most important component for me in growing Speaking Your Brand over the past two years, from online masterminds I’ve been a part of to local women’s business groups I’ve joined.

In this episode, my guest Kat Mendenhall shares how community and mentors have been instrumental in helping her with her businesses.

We also talk about how to turn passion into a profitable business (and what the key ingredient is).

Kat is the creator of a company that makes gorgeous cruelty-free cowboy boots and she recently opened a boutique in Dallas called Mend RT vegan retail therapy.

Highlights:

• Turning passion into a profitable business
• The value of taking risks
• Saying yes to everything
• The different types of mentors you should have
• The importance of knowing your values and standards 

Links:

Kat's website = http://katmendenhall.com

Kat's Instagram = @KatMendenhallBoots

Kat's Twitter = @KickButtVegan

Main Street Vegan Academy

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/.

Interested in my online group program? Sign up to be notified when it opens at https://www.speakingyourbrand.com/signature-talk-group-program/.

Say hi to me on Twitter @CarolMorganCox

Subscribe to the podcast and leave a review!