Special Edition: Blogging for Therapists
In this special episode of the Counselling Tutor Podcast, your host Rory Lees-Oakes speaks with Daragh McLoughlin from WebHealer about blogging for therapists.
The main points of this conversation include:
Blogging gives you a space on your therapist website to share your knowledge and expertise.
Allows you to start a conversation with a potential client before you've even met - you can offer reassurance, letting them know they're not alone through the topics you discuss in your blog.
Adding a blog to your therapy website allows you to discuss topics in greater detail without being intimidating or overwhelming.
Blogging gives you a larger reach, builds trustworthiness that will help your search engine ranking and can be shared among colleagues.
Refer to the blogs of your counselling peers if you think they could be of use to someone, and they could do the same with yours.
Try to add testimonials or briefly mention your credentials in your therapy blog.
Show interest in professional development - you might choose to write about any CPD you did recently.
Stimulate conversation, discuss a topic for people to debate over and interact with.
Being active online gives people something to work with, look at, and engage with.
By writing a therapy blog, you're putting yourself out there and helping to build your trustworthiness.
Links and Resources
Counselling Skills Academy
Advanced Certificate in Counselling Supervision
Basic Counselling Skills: A Student Guide
Counsellor CPD
Counselling Study Resource
Counselling Theory in Practice: A Student Guide
Counselling Tutor Shop
Facebook group
Website
Online and Telephone Counselling: A Practitioner's Guide
Online and Telephone Counselling Course