Special Edition: SEO for Therapy Websites

In this special episode of the Counselling Tutor Podcast, listen as your host Rory Lees-Oakes speaks with Dara McLaughlin from WebHealer about SEO for therapy websites.

Things to include in your therapy website for better SEO:

Think about what potential clients are looking for - what keywords will they be searching?

Do you have a specialty? E.g couples counselling.

Include your location to ensure you're gaining clients in your local area.

These keywords and phrases need to feature prominently on your website.

The more niche you can be, the better - this cuts down your competition.

What does your therapy website need?

It's important that you have a website for your counselling practice that is well-structured and easy to navigate.

It should have a clear menu and headings.

Factor these keywords and phrases into your headings to improve the SEO of your therapy website.

There are also important technical elements - having a website that is mobile friendly, fast loading.

A successful website should be bringing in clients.

Ways to further improve your website:

Have a Google Business profile to leverage your local SEO - you are more likely to show up for potential clients in your area.

EAT - Expertise, Authority, and Trustworthiness. Include your credentials and a picture of yourself on your website.

A picture of yourself is a great way to initially introduce you to a client and begin that rapport.

To improve the SEO for your therapy website, consider having a blog. Adding this to your website as a deep dive into a particular subject can work as a gateway to your website.

Create content around frequently asked questions.

Links and Resources

Counselling Skills Academy

Advanced Certificate in Counselling Supervision

Basic Counselling Skills: A Student Guide

Counsellor CPD

Counselling Study Resource

Counselling Theory in Practice: A Student Guide

Counselling Tutor Shop

Facebook group

Website

Online and Telephone Counselling: A Practitioner's Guide

Online and Telephone Counselling Course