In this episode of the Business of Aesthetics Podcast, host Michael Walker sits down with Shannon Blake, Director of Partnerships Aesthetics at Podium, to talk about how clinics can grow their practice faster by replying to leads quicker and using smart tools like AI.

Shannon explains what "Speed to Lead" really means and why it matters more now than ever—especially with the aesthetics industry facing a dip in revenue. You'll hear how using an AI Patient Coordinator can help practices respond to leads within minutes, keep in touch with patients after hours, and never miss another opportunity again.

This episode is full of practical tips on how to combine text messaging, automation, and smart follow-up systems to boost patient conversions, improve the front desk experience, and keep your schedule full.

Whether you're new to AI or already using it, this conversation will give you a fresh look at how to level up your practice, stay ahead of the competition, and make every lead count.

Key Takeaways

Here are the main points your audience will walk away with:

1. Speed matters – If your practice isn't replying to leads within 5 minutes, you're likely losing them to someone else.

2. Use one system for all leads – Collecting leads from different platforms into one place helps you respond faster and stay organized.

3. AI Patient Coordinators can help – Tools like Podium's AI assistant can reply instantly, follow up automatically, and even book appointments—day or night.

4. Missed calls don't have to mean missed revenue – Some systems can now text back anyone who calls and doesn't get through.