The Unofficial Shopify Podcast

Split Tests That Win: How to Start Optimizing Your Shopify Store


Listen Later

In this episode recorded in front of a live audience, CRO Wunderkind Nick Disabato will teach you his exact methodology for winning 67.2% of split-tests over the past five years.

Through his consultancy, Draft, Nick conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design.

Tune in for more details!

Show Links
  • Nick's Slides and Notes
  • Nick's Consultancy: Draft
  • Never miss an episode
    • Subscribe on iTunes
    • Join Kurt's newsletter
    • Help the show
      • Ask a question in The Unofficial Shopify Podcast Facebook Group
      • Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
      • Subscribe on iTunes
      • What's Kurt up to?
        • See our recent work at Ethercycle
        • Take a ride with Kurt on YouTube
        • Apply to work with Kurt to grow your store.
        • Sponsors
          • Try Bold Product Upsell free for 90 days
          • Save 20% on Turbo, a blazing fast Shopify theme
          • Improve your shop’s search engine ranking with Venntov SEO Meta Manager
          • Outsource your Shopify customer service with Simplr
          • ...more
            View all episodesView all episodes
            Download on the App Store

            The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda

            • 4.7
            • 4.7
            • 4.7
            • 4.7
            • 4.7

            4.7

            258 ratings


            More shows like The Unofficial Shopify Podcast

            View all
            Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

            Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

            191 Listeners

            Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

            Social Media Marketing Podcast

            1,446 Listeners

            The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

            The Side Hustle Show

            1,586 Listeners

            Shopify Masters by Shopify

            Shopify Masters

            375 Listeners

            The Foundr Podcast with Nathan Chan by Foundr Media

            The Foundr Podcast with Nathan Chan

            565 Listeners

            Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

            Marketing School - Digital Marketing and Online Marketing Tips

            1,253 Listeners

            The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

            The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

            873 Listeners

            Winning With Shopify by Winning With Shopify

            Winning With Shopify

            95 Listeners

            My First Million by Hubspot Media

            My First Million

            2,616 Listeners

            The UpFlip Podcast by UpFlip

            The UpFlip Podcast

            250 Listeners

            The Startup Ideas Podcast by Greg Isenberg

            The Startup Ideas Podcast

            187 Listeners

            Marketing Against The Grain by Hubspot Media

            Marketing Against The Grain

            352 Listeners

            OPERATORS by OPERATORS

            OPERATORS

            45 Listeners

            The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

            The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

            133 Listeners

            Moneywise by Hampton

            Moneywise

            644 Listeners