A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.

Some even decide to set up their gyms as sports performance training facilities to train athletes and youth sports and mold those kids into better athletes.

While this would definitely be exciting and fun, this business model has numerous challenges.

For one, youth performance facilities are unsustainable due to their seasonal nature. You’ll always be scrambling for adult fitness clients during the offseason. What this then means is that you don’t have an identity for your business.

But this is not the only challenge…tune in as Tim and Randy dissect this model in this episode.

Key Takeaways

- Growth Summit update (00:26)

- The good and bad of a sports training model (01:49)

- Creating your business identity (04:04)

- The difficulty of marketing a sports facility (06:08)

- Select your piece of the pie (09:56)

Additional Resources

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

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