It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they move into spring sale season with an update on the Gulf Coast Classic from Superior Livestock.  Data management has never been easier, thanks to software like Cattle Max.  Learn about integration.  Plus the market recap, the ranch channel sales calendar and lots more all wrapped into this brand-new episode of The Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

The Gulf Coast Classic from Superior Livestock is the first big cattle run of the 2026 cattle sales season.  Deadlines to consign cattle are April 6, 2026.  You can watch the sale live from Natchitoches, Louisiana, April 16, 2026 starting at 8:00 AM CST.  View the sale live by watching Dish Network Channel 997 or streaming live on SLA-TV.com

CattleMax is a ranch management software designed to help cattle producers efficiently track and manage their herds. It allows users to record detailed data on individual animals, including health treatments, breeding history, weights, and pasture movements, all in one centralized system. By replacing paper records and spreadsheets with a streamlined digital platform, CattleMax helps improve decision-making, increase productivity, and maintain accurate records for compliance and reporting. Its user-friendly interface and cloud-based accessibility make it a practical tool for ranchers looking to modernize their operations.

Rayburn Smith - Superior Livestock

https://superiorlivestock.com/

Follow On Facebook: @SuperiorLivestockAuction

Terrill Miller – Cattle Max 

https://www.cattlemax.com/

Shaye Wanner – Host of Casual Cattle Conversation

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Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production.

Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC.

https://tiggerandbec.com/

For additional information on industry trends, products, and services, check out these trusted resources:

Allied Genetic Resources: https://alliedgeneticresources.com/

American Gelbvieh Association: https://gelbvieh.org/

Axiota Animal Health: https://axiota.com/multimin-campaign-landing-page/

Imogene Ingredients: https://www.imogeneingredients.com/

Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view

Medora Boot: https://medoraboot.com/

RFD-TV: https://www.rfdtv.com/

Rural Radio Network: https://www.ruralradio147.com/

Superior Livestock Auctions: https://superiorlivestock.com/

Transova Genetics: https://transova.com/

Westway Feed Products: https://westwayfeed.com/

Wrangler: https://www.wrangler.com/

Wulf Cattle: https://www.wulfcattle.com/