In this episode, our panel of DDGs and PMMs includes Matt Willbanks, Matthew Sciannella, Jonathan Unger, and Bob Kahns. We took questions from the audience which included: 

- How would you create demand for a new category as a marketing team of one?

- If starting from scratch, what's the recommended strategy for LinkedIn Ads?

- How do you make the jump from performance marketing to demand gen?

- and more!

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

Most marketing teams know that building a successful podcast involves more than just building an audience: that podcast and the audience it serves need to, eventually, contribute to actual revenue dollars. But a lot of podcasters fall into the trap where they get wrapped up in vanity metrics or don't have a mapped-out strategy to turn a podcast into a revenue-driving marketing tool. In this episode Tory and Matt welcome Lindsay Tjepkema, Co-Founder and CEO of Casted. They discuss the 5 stages of building a revenue-driving podcast with what Lindsay calls The Amplified Marketing Maturity Curve.

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

You know the situation: Q4 hits. You're under paced to goal because everyone likes to forecast up and to the right, so Q4 has some pretty steep goals. The only problem is, Q4 is also the shortest quarter of the year; holidays, people using PTO, everyone is burned out, and a general slowdown in spending. So the question begs to be answered, "what can I do to achieve those hefty goals?" 

In this episode, Ashley and Evan talk about the levers you can pull and the tactics they use with clients to ensure the best possible outcomes from your marketing efforts in Q4 (and how to make sure you're not sandbagging future gains for short-term wins).

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

In this episode, Carl and Cassidy are talking to Jessica Watts, Co-Founder at Mud City about everything outbound.

Some of the topics they cover include:

- Destigmatizing Outbound Sales

- List Building

- Value Props and Messaging

- Commonalities Between Sales and Marketing

- And More...

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

Launching a successful demand gen program is something that a lot of marketing leaders strive for. But it's easier said than done. Common hurdles include:

- Crafting a compelling point of view

- Outlining a strategy

- Getting buy-in from the C-Suite

- Executing on both paid media spend and organic channels

- And more...

These are all the things that Grant Duncan has done successfully in his time as VP of marketing at Zingtree. In this episode, he talks with Sam and Sidney to discuss exactly how he did that.

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

Marketing and Customer Success are frequently viewed as separate parts of the organization. Marketing is typically categorized as a pre-sales role, while customer success is generally viewed as a post-sales function. Sure, there are the occasional asks where marketing needs a customer testimonial or case study, but those are not typically high priorities from either side.

But what if that changed? What if marketing and customer success worked together to craft better stories that answered customer questions, decreased churn, and increased upsets and cross-sells?

In this episode, Tory and Matt welcome Madelyn DePrey, Head Of Customer Success at Aircall to talk about why marketing/customer success alignment is so important.

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

Listening to customers to continuously improve your product is key for any company. But it's a step that many new SaaS founders skip in the initial stages of their go-to-market. Often, a founder will discover a gap in the market and go straight into building the product. In this episode, Sidney talks to Dave Rigotti, Co-founder, and CEO at Inflection.io. Dave has put on a masterclass in using extensive customer research to build the product. In addition to conducting hundreds of customer interviews, Dave dives into how they use community to continuously innovate and ensure the product is built 100% to customer needs.

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

Pipeline Velocity is an often confused, misunderstood metric. Every time we bring it up we get several questions. That's why we wanted to dedicate an episode of Stacking Growth Live entirely to the subject and:

- How to Calculate Pipeline Velocity

- How to visualize that data

- Why it's important

- When to use it

- And more

This was a live presentation that included slides. If you'd like to see those slides, you can view them here.

You can also watch the full presentation with the slide deck on YouTube, here.

The Stacking Growth Podcast aims to answer real questions that our audience is having trouble with. That's why we took a poll of our LinkedIn audience to see what problems they were facing coming into Q4. One of the recurring questions that we saw come up had to do with how to create an ICP (Ideal Customer Profile). What's is the right way to do it? Is there a wrong way? How can we go deeper than target firmographics and job titles? These are all questions that Tory and Allison are answering in today's episode.

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

If you've been following Refine Labs for any period of time, you know we like to categorize demand into two main buckets, capturing and creating. But there is a third bucket that we don't talk about quite as much called damming demand. In a nutshell, damming demand is taking existing demand for a product or category and redirecting it over to yours. In this episode, Tory and Garret talk about what damming demand is, when it should be used, and how you can effectively start a program to do it.

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.