One of the biggest challenges in the fitness industry is keeping staff long-term. The latest stats show that the career length of a personal trainer is less than one year.

Historically, we’ve had a very high turnover as an industry which is a pain for a lot of gym owners. In fact, the fitness industry has the highest turnover of all industries.

There are many theories advanced as to why trainers get their certifications only to work less than a year before moving to something else, but in this episode, Tim and Randy look at some of the things you can do in your gym to keep your staff longer.

One of these things is staff training. Personal trainers want to feel equipped through education to handle their work. This is more important to them than anything else.

Another important thing is to have a bigger mission in your business that you can then sell to your staff. This is particularly important to the younger generations who want to feel part of something bigger.

Tune in to this episode as Tim and Randy share some valuable tips to help you keep your staff longer.

Key Takeaways

- FitPro Growth Summit 2023 update (00:40)

- The average career lifespan of a personal trainer (02:48)

- Career progression in the fitness industry (03:20)

- DISC Assessment for trainers (04:50)

- Be OKAY with trainers leaving (06:28)

- What drives/motivates personal trainers? (11:22)

- How to get your team buy-in to your mission (14:07)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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