In this episode of Take the Stage, Brad Bialy sits down with Dr. Gustavo to unpack how culture—built on accountability, transparency, and intentional communication—drives consistent performance across in-office and remote teams.

Dr. Gustavo is a leading expert and keynote speaker on organizational culture, helping companies of all sizes engineer behavior change that lifts performance and profits. With 2,500+ presentations and two decades of consulting, he brings research-backed, practical frameworks in both English and Spanish.

Culture controls behavior more reliably than personality.

Accountability means transparency, not punishment.

Separate the problem from the person.

Flexibility is earned through performance.

Feedback is a gift—thank you or tell me more.

[00:01] – Defining culture as context that drives behavior

[00:35] – Reframing accountability as transparency, not punishment

[01:04] – Building momentum with “good → mediocre → bad” sharing

[04:53] – Four pillars: beliefs, rules, traditions, rituals

[06:12] – Leaders as chief gardeners of culture

[07:22] – Coaching assertive communication across teams

[08:19] – “Attack the problem, not the person” in practice

[10:22] – Naming silos as culture’s biggest threat

[12:53] – Creating “temporary Zoom rooms” for organic collaboration

[16:24] – Future of work: flexibility over hybrid

[18:58] – Using team KPIs to unlock autonomy

[22:01] – Making feedback safe: “Thank you” or “Tell me more”

Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.

Take the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20

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