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Tune into this week’s episode to hear from the one and only, Destaney Wishon. Destaney needs little to no introduction as she has been a leading mind in the Amazon space for many years. Destaney is the CEO of btr media, formerly Better AMS, and is a regularly featured speaker at many Amazon events and conferences. Destaney brings a vast amount of knowledge and experience to the podcast and throughout this episode, she shares insights around Upper-Funnel media strategies, and how brands can best utilize awareness tactics to influence customer buying decisions, at any stage.

Key Topics in this Episode:

1️⃣ What do we mean by “Upper Funnel?”

2️⃣ The role upper funnel tactics play in influencing purchase decisions

3️⃣ How advertisers at any stage can tap into awareness tactics

▶️ Connect with Destaney:

btr media: https://www.btrmedia.com/ 

LinkedIn: https://www.linkedin.com/in/destaney-wishon/ 

🔗Connect with Stephen & Andrew on LinkedIn:

Stephen: https://www.linkedin.com/in/stephen-noch/ 

Andrew: https://www.linkedin.com/in/andrewbailiff/ 

🎙️Follow That Amazon Ads Podcast: 

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ 

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. 

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness