You've heard the whispers about selling on Amazon, but is it really the golden opportunity it's made out to be? I put this question and many more to Stephen Sommers, online educator and expert on all things Amazon around the globe. Join me as we unravel crazy statistics (like of the 14% of shopping that's done online 50% of those purchases are made through Amazon and the 100,000 new employees Amazon is hiring). And we explore the nuts and bolts of using Amazon as a platform to entry into an online market place or as an additional distribution channel for your existing retail business. After the show, join the conversation or simply stay in touch on Facebook or Instagram The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy. This month's feature product is my Product Descriptions That Sell Business Builder Workbook. Grab yourself a copy and start creating profitable product descriptions at a fraction of the cost of a professional copy writer. Find it in the Retail Academy Store