Ecommerce Playbook: Numbers, Struggles & Growth

State of the Industry - First Half of 2024 Recap

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Welcome back to the eCommerce Playbook Podcast, State of the Industry edition! This special biannual mega episode dives deep into the first half of 2024, comparing it against the first half of 2023 to answer the burning question: How is the ecommerce industry doing?

Key Topics Covered:
-Year-over-year e-commerce trends for H1 2024 vs. H1 2023
-Insights into ad performance on Meta and Google
-The impact of Advantage Plus and Performance Max campaigns
-Consumer confidence and economic indicators
-Trends in gifting and average order value (AOV)
-Incrementality of ad spend and challenges with attribution
Join us as we explore the data and trends shaping the ecommerce landscape in 2024. Don’t miss out on this comprehensive analysis and expert commentary!
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Show Notes:

  • Richpanel will save you money without sacrificing any quality of experience for your customer. Check them out at https://www.richpanel.com/.

    • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
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