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Trail running deserves sharper storytelling than recycled podium posts. We open the books on Steep Stuff: what we botched in 2025, what finally clicked, and how we’re going big on short trail in 2026. James and guest host Francesco get specific about the pivot from clunky Zoom reels to clean Riverside workflows, a fresh brand identity, and a quality-first mindset that actually scales. The result is a clear plan: show up at Broken Arrow, The Rut, Cirque Series stops, and championships with interviews, previews, and expert analysis that make racing feel immediate and worth following.

We talk about the gaps in trail running media and how to close them—more curiosity, fewer safe takes, and real coverage of prize money, anti-doping, and the business forces shaping athletes’ careers. The goal isn’t just reporting results. It’s star building. If more fans know why Christian Allen, Ana Gibson, or Lauren Gregory matter, the sport grows and athletes land better contracts. That means tighter formats, smarter co-hosts who’ve raced at the top, and video storytelling that highlights training, tactics, and personalities long before a breakout podium.

You’ll also hear what’s next for the platform: a new show under the Steep Stuff umbrella, on-site commentary and interviews, and a revamped approach to awards that gives short trail its own spotlight. We get personal about balancing training with production, why breathwork and calmer stimulus make workouts cleaner, and how structure beats hustle when you’re building something real. The promise we keep coming back to: this is the worst the product will be. From here, coverage, quality, and community presence only rise.

If you care about where short trail is heading—and how media can help it get there—press play, share it with a friend who loves mountain running, and leave a quick rating or review so we can keep building this together.

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Follow the Steep Stuff Podcast on IG - @steepstuff_pod