For Liz Morris, business is all about community — and bringing the best of city strategy to her country operation. The principal of One Agency Liverpool Plains takes some time out with Grace Ormsby to reveal her personal approach to doing business — and the enormous success she's seen since she launched what was originally meant to be a sole project at the end of 2021. The duo discuss her unusual decision to keep her shopfront open on a Saturday, the best ways to attract clientele in 2022, and what it means to be part of a local country community in the way that Liz is.

In this episode, you will hear:

• The importance of intent behind social media marketing
• When and how to apply a "city approach" in the country
• Why attracting out-of-area clients can be a good thing

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