Remember that situation you thought was TERRIBLE…until you looked back and realized it was one of the best things that could have happened to you?

In Episode 220 of the Stephanie Laynes Institute Beauty Business Podcast, we're talking about something every entrepreneur needs to hear:

Everything will work out—even when you can't see HOW it's going to work out yet.

Running an esthetics business comes with moments that can make you question everything.

A client leaves.

Your schedule slows down.

An employee quits.

An opportunity falls through.

You lose money.

A business relationship ends.

You have to change a plan you were absolutely certain was going to work.

And while you're IN the situation, it can feel like everything is going wrong.

But then six months, a year, or even several years later, you look back and realize:

That situation redirected me to something BETTER.

Think about some of the situations in your life and business that once kept you up at night.

At the time, you couldn't see the solution.

But somehow, you figured it out.

You made another decision.

You found another opportunity.

You changed directions.

You learned something you needed to learn.

And sometimes the thing you were fighting so hard to KEEP was exactly what you needed to LET GO of.

As business owners, we want to know:

What's going to happen?

Where is the money going to come from?

How am I going to fix this?

Did I make the right decision?

What if this doesn't work?

Sometimes you won't have those answers immediately.

That doesn't mean you stop working toward the solution.

It means you remind yourself:

I've been in difficult situations before, and I figured them out. I can figure this one out too.

Instead of only asking, "Why is this happening to me?"

Try asking:

"Where could this be taking me?"

That change you didn't want may create an opportunity you couldn't see.

That "NO" may force you to find a better YES.

That ending may finally give you room to start something new.

And that business problem you're dealing with today may eventually become the experience you use to help someone else tomorrow.

You don't need to pretend difficult situations aren't difficult.

You don't have to ignore the numbers or avoid making hard decisions.

But you also don't have to assume that today's problem is your final outcome.

Look at everything you've already made it through.

Look at the decisions that once scared you but ultimately changed your life for the better.

You couldn't see the ending then.

Maybe you can't see the ending now either.

Keep going.

Keep making decisions.

Keep learning.

Keep adjusting.

And remember:

Everything will work out.

🎧 Listen to EP 220: Everything Will Work Out! on the Stephanie Laynes Institute Beauty Business Podcast.

You don't have to figure out every part of your esthetics business alone.

Join the SLI Online Esthetician School for only $30/month for advanced esthetic education, The Money Podcast, beauty business strategies, marketing education, business challenges, resources, and a community of estheticians working on their businesses too.

👉 JOIN SLI: https://www.skool.com/sli-online-esthetician-school-5829/about

Estheticians, have you ever considered opening your schedule on Sundays? 📅💰

In Episode 219 of the Stephanie Laynes Institute Beauty Business Podcast, we’re talking about whether offering Sunday appointments could create an additional revenue opportunity for your esthetics business.

For many clients, Monday through Friday appointments simply don't work. They have jobs, children, school, long commutes, and busy schedules. Even Saturdays can be difficult.

So what happens when your clients are available on Sunday—but you're closed?

This episode isn't about telling every esthetician that she needs to work seven days a week.

It's about looking at your business differently and asking:

Is there demand for appointments at a time I'm currently unavailable?

Maybe you don't need to offer Sundays every week.

What about:

✨ One Sunday per month
✨ Two Sundays per month
✨ Sunday appointments during your busiest season
✨ Limited Sunday hours
✨ Premium-priced Sunday appointments
✨ Special Sunday events or treatment days

Sometimes growing your revenue doesn't require finding hundreds of new clients. It may require making it easier for the clients who already want your services to actually book with you.

Before opening another day, look at the numbers.

Are clients asking for Sunday appointments?

Are your Saturdays consistently booked?

Do you have clients who struggle to find appointments around their work schedules?

Would Sunday availability generate enough revenue to justify giving up that time?

And most importantly:

Does adding Sunday support the business and lifestyle you're trying to build?

More availability doesn't automatically mean more profit.

Your goal should be to create a schedule that makes sense financially without creating a business that requires you to work every day to survive.

Being a business owner gives you the ability to experiment.

Try one Sunday.

Market it.

See how quickly it books.

Track how much revenue you generate.

Then decide whether Sunday appointments deserve a permanent place on your calendar.

Don't assume your clients won't book a day you've never offered them.

🎧 Listen to EP 219: Do You Offer Sunday Appointments? and decide whether Sunday could become your next opportunity to generate additional income.

Join the SLI Online Esthetician School for only $30/month for advanced esthetic education, The Money Podcast, marketing strategies, business training, revenue ideas, challenges, and more!

👉 JOIN THE SLI ONLINE ESTHETICIAN SCHOOL: https://www.skool.com/sli-online-esthetician-school-5829/about

Daily? Weekly? Monthly? When does the money your business makes actually become YOUR money? 💰

In Episode 218 of the Stephanie Laynes Institute Beauty Business Podcast, we’re having an important conversation every esthetician and beauty business owner needs to have:

When do you pay yourself?

You make $300 today—do you immediately transfer money to your personal account?

You have a $2,000 week—do you decide what you can personally spend based on what came in?

Or do you have an actual system for determining when and how much your business pays you?

There’s a big difference between your business making money and YOU making money.

There isn’t one payment schedule that works for every beauty business. What matters is creating a system instead of randomly taking money whenever it's available.

In this episode, we're discussing what it looks like to pay yourself:

DAILY: Are you constantly transferring money out of your business based on what you made that day?

WEEKLY: Would a scheduled weekly payment give you more consistency while allowing your business to maintain the cash it needs?

MONTHLY: Would paying yourself a set amount each month help you separate your personal finances from the financial needs of your business?

The bigger question isn't simply WHEN do you pay yourself?

It's:

Does your business have enough money left after you pay yourself to continue operating?

Your business has responsibilities.

Products.
Supplies.
Rent.
Payroll.
Taxes.
Marketing.
Software.
Insurance.
Education.
Inventory.
Unexpected expenses.

If you treat every deposit as personal income, you can have a business generating thousands of dollars in revenue while constantly wondering:

“Where did all the money go?”

Revenue is not the same thing as profit—and your bank balance isn't automatically your paycheck.

Instead of deciding how much money you can take based on what's sitting in your account today, start asking:

How much can my business consistently afford to pay me?

Then create a schedule.

Whether that's weekly, twice a month, or monthly, paying yourself intentionally can help you understand what your business is REALLY producing.

Your goal isn't just to own a business that makes money.

Your business should eventually be able to PAY YOU.

🎧 Listen to EP 218: When Do You Give Yourself Money? and think about how you're currently paying yourself from your esthetics business.

Join the SLI Online Esthetician School for only $30/month and get access to The Money Podcast, advanced esthetic education, beauty beauty!

Join here: https://www.skool.com/sli-online-esthetician-school-5829/about

Thinking about paying for TikTok ads to promote your esthetics business? Before you put $25, $50, $100—or more—behind a video, there are a few things you need to know.

In Episode 217 of the Stephanie Laynes Institute Beauty Business Podcast, Stephanie shares 3 things every esthetician and beauty business owner should do BEFORE paying for TikTok ads.

Because paying TikTok to show more people a bad video doesn't magically turn it into a good one.

Before you advertise, your content needs a purpose, a clear audience, and proof that people actually want to watch it.

1️⃣ Make Sure Your Video Is Ad-Worthy

Before spending money, ask yourself:

What do I want someone to DO after watching this video?

Book an appointment? Buy a product? Visit your website? Follow your page?

Your video needs a clear purpose and a clear next step. If viewers don't know what to do when the video ends, paying for more views probably isn't going to solve the problem.

2️⃣ Tell People WHERE You Are

If you're an esthetician trying to book local clients, your content needs to make your location clear.

Don't make potential clients search for it.

Include your city and state in your video, caption, profile, or call-to-action so the right people immediately understand that your business is available to them.

3️⃣ Let Your Analytics Tell You the Truth

Your analytics don't care how much you love the video.

If people aren't stopping, watching, engaging, clicking, or taking action organically, think carefully before turning that content into an ad.

Don't automatically pay to push content people have already shown you they don't want to watch.

Your organic content can help you identify the videos that deserve additional advertising dollars.

One of the biggest misconceptions about advertising is that you need thousands of dollars or an expensive agency before you can learn what works.

You don't.

You can start small.

You can test.

You can make mistakes.

You can study your analytics.

And you can use what you learn to make your next campaign better.

The goal isn't simply to say:

“I'm running TikTok ads.”

The goal is for those ads to produce an action that matters to your business.

10,000 views with no bookings isn't necessarily better than 1,000 views that produce five new clients.

100,000 views with no sales doesn't automatically make a successful campaign.

Before you advertise, determine what success actually looks like:

📅 Appointments
🛍️ Product sales
🔗 Website visits
📲 Leads
💰 Revenue

Then create your content—and your ads—around THAT objective.

🎧 Listen to EP 217: 3 Things to Do Before You Pay for TikTok Ads before spending another dollar promoting your content.

Join the SLI Online Esthetician School for only $30/month!

Get access to:

🎓 Advanced esthetic education
💰 The Money Podcast
📈 Beauty business strategies
📱 Social media & marketing education
🤖 AI & ChatGPT training
💼 Business resources
✨ And more!

👉 JOIN THE SLI ONLINE ESTHETICIAN SCHOOL: https://www.skool.com/sli-online-esthetician-school-5829/about

You say you want to make more money—but how much money are you mentally and emotionally prepared to receive, manage, and keep? 💰

In Episode 216 of the Stephanie Laynes Institute Beauty Business Podcast, Stephanie dives into a side of making money that isn't talked about enough: your ability to accept financial success before your current circumstances reflect it.

Maybe you've struggled with money. Maybe you've experienced debt, inconsistent income, slow months, or financial decisions you wish you could change. Those experiences can influence how you think about money today—but they don't have to determine how much you're capable of earning tomorrow.

As your beauty business grows, your capacity for money has to grow with it.

Can you imagine consistently making $5,000 a month? $10,000? $20,000? $50,000?

And when you picture those numbers, what comes up?

Excitement? Fear? Doubt? Guilt? Disbelief?

This episode is about recognizing the mental and emotional barriers that can show up when you start thinking BIGGER about what's financially possible for you and your business.

✨ What it means to mentally accept making more money

✨ Why wanting more money and being comfortable receiving it aren't always the same thing

✨ How past money struggles can influence your expectations for the future

✨ Why you may unconsciously put a ceiling on your earning potential

✨ Becoming comfortable seeing bigger numbers in your business

✨ Learning to receive money without immediately feeling the need to spend it

✨ Why making more money also requires learning how to manage more money

✨ Separating your past financial experiences from your future financial potential

Sometimes the biggest obstacle isn't whether the money is available.

It's whether you believe that amount of money is available to YOU.

If you've spent years surviving financially, stability can feel unfamiliar. If you've never earned $10,000 in a month, $10,000 may sound impossible. And once you reach one financial level, you may discover an entirely new set of emotions around reaching the next one.

That's why growing your income isn't only about getting more clients, raising your prices, or selling more products.

There's also an internal question:

Can I accept this level of success?

And then:

Can I responsibly manage it once it arrives?

You don't have to have a perfect financial history before you decide to change your relationship with money.

You can acknowledge the mistakes.

You can learn from the difficult seasons.

You can improve your financial habits.

And you can still allow yourself to want MORE.

Your current bank account doesn't get to decide the size of your vision.

Your past doesn't get to set the financial ceiling for your future.

The question is…

How much money are YOU willing to accept?

🎧 Press play on Episode 216 and let's talk about it.

Ready to become a stronger esthetician AND business owner?

Join the Stephanie Laynes Institute Online Esthetician School for only $30/month and get access to advanced esthetic education, The Money Podcast, business education, marketing strategies, exclusive resources, and more.

👉 ENROLL HERE: https://www.skool.com/sli-online-esthetician-school-5829/about

Getting a new client is great—but getting that client to come back, rebook, and continue buying from you is how you build a sustainable beauty business.

In Episode 215 of the Stephanie Laynes Institute Beauty Business Podcast, Stephanie talks about the power of creating a community around your esthetics business and using that community to increase client retention, rebooking, and retail sales.

Your clients shouldn't only hear from you when it's time to book another appointment. Staying connected, educating them, and continuing the conversation between services can give them a reason to keep coming back—and keep buying from YOU.

✨ Why getting the client is only the beginning

✨ How to turn first-time clients into repeat clients

✨ Why every esthetician should focus on rebooking and rebuying

✨ How building a community keeps you connected to your clients between appointments

✨ Ways to educate your clients without constantly "selling" to them

✨ How community can help increase client loyalty and retention

✨ Why your existing clients can be one of the biggest opportunities for more revenue in your business

If you're constantly searching for NEW clients but aren't nurturing the clients you've already worked so hard to get, you're making business harder than it needs to be.

The goal isn't just:

BOOK → SERVICE → GOODBYE

The goal is:

BOOK → SERVE → CONNECT → REBOOK → REBUY → REPEAT

Build a community your clients want to stay connected to, and give them reasons to continue doing business with you.

Ready to become a better esthetician AND a better business owner?

Join the Stephanie Laynes Institute Online Esthetician School for only $30/month!

Get access to advanced esthetic education, The Money Podcast, beauty business strategies, marketing tips, exclusive training, and more.

👉 Enroll Here: https://www.skool.com/sli-online-esthetician-school-5829/about

FREE Communication Masterclass: https://stephanie-laynes.mykajabi.com/sneak-peek-in-the-sli-school

Join My Instagram Broadcast Group: @stephanielaynes

Smooth Skin Supply LLC Wholesale: https://www.ssmoothskinsupply.com

If you're ready to stop constantly chasing new clients and start building a community of clients who rebook, rebuy, and refer, press play on Episode 215!

Keywords: esthetician client retention, how to get clients to rebook, esthetician rebooking, beauty business community, esthetician marketing, repeat clients, esthetician retail sales, spa client retention, beauty business tips, esthetician business, beauty entrepreneur, Stephanie Laynes Institute

Do you have thousands of followers but still struggle to book appointments or make consistent sales?

In this episode, Stephanie Laynes explains why followers don't automatically become paying clients—and why focusing on the wrong metrics could be holding your beauty business back.

If you've been chasing likes, views, and followers, it's time to shift your focus to what really matters: building trust, creating community, and converting your audience into loyal, repeat customers.

Stephanie shares practical strategies every esthetician, salon owner, spa professional, and beauty entrepreneur can use to attract buyers instead of just browsers.

Why follower count doesn't determine business success

The difference between an audience and a customer base

How to create content that converts viewers into buyers

Why engagement is more valuable than vanity metrics

The importance of building trust before making the sale

How to create loyal clients who return again and again

The metrics you should actually be tracking in your beauty business

A business isn't built on followers.
A business is built on customers who know, like, trust, and buy from you repeatedly.

✨ FREE Communication Masterclass

✨ Join Stephanie's Instagram Broadcast Channel

✨ Enroll in the SLI Online Esthetician School
Only $30/month, including:

Advanced esthetic education

The Money Podcast

Business and marketing training

AI and content strategies

Monthly coaching and resources

And much more!

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale

📱 Instagram

📱 Facebook

📱 TikTok

📱 YouTube

Subscribe and share this episode with another esthetician or beauty entrepreneur who is ready to stop chasing followers and start building a profitable business.

Keywords: esthetician business, beauty business marketing, social media marketing for estheticians, followers vs customers, client attraction, spa marketing, salon marketing, beauty entrepreneur, esthetician education, business coaching, online marketing, customer retention, personal branding, Stephanie Laynes Institute.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here: Cost Per Service Worksheet from Angela Green, join the app to get access & pay! 

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

Can ChatGPT really help run your esthetics business? The answer may surprise you!

In this episode, Stephanie Laynes shares how estheticians, spa owners, and beauty professionals can use AI to save time, increase revenue, improve customer service, and make better business decisions.

You'll also learn the 3 ChatGPT prompts Stephanie uses that every esthetician can customize for their own business today. Whether you're struggling with marketing, social media, client retention, or growing your income, these prompts can help you work smarter—not harder.

✨ FREE Communication Masterclass

✨ Join Stephanie's Instagram Broadcast Channel

✨ Enroll in the SLI Online Esthetician School
Only $30/month and includes:

📱 Instagram

📱 Facebook

📱 TikTok

📱 YouTube

Please subscribe and share this episode with another esthetician or beauty professional who wants to use AI to grow their business.

Keywords: ChatGPT for estheticians, AI for beauty businesses, esthetician business tips, beauty business podcast, esthetician marketing, spa marketing, salon business growth, ChatGPT prompts, AI marketing, beauty entrepreneur, Stephanie Laynes Institute, esthetician education, skincare business, esthetician coaching.

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here: Cost Per Service Worksheet from Angela Green, join the app to get access & pay! 

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

Did you know that one of the most valuable roles in your beauty business isn't just being an esthetician—it's being your own content creator?

In Episode 212 of the SLI Online Esthetician School Podcast, Stephanie Laynes explains why every esthetician, spa owner, skincare professional, and beauty entrepreneur must embrace content creation to grow their business, build trust, and attract new clients.

If you're waiting for someone else to market your business, you're missing one of the biggest opportunities to increase your visibility, generate leads, and create consistent income.

The good news? You don't need thousands of followers—you need consistent, valuable content that speaks directly to your ideal client.

Today's skincare clients don't just search Google—they also search TikTok, Instagram, YouTube, Facebook, Pinterest, and AI-powered search tools for skincare advice, product recommendations, and estheticians they can trust.

Every video, photo, blog post, email, podcast, and social media post you create becomes a digital salesperson working for your business 24 hours a day.

When you consistently create valuable content, you can:

Every piece of content should speak to one of two groups:

Create content that helps existing clients:

A private Facebook Community or VIP client group is a powerful way to educate, engage, and encourage referrals while strengthening client loyalty.

Your second audience is people who have never met you.

They are searching for answers to questions like:

When you consistently answer these questions through short-form videos, blog posts, podcasts, YouTube videos, and social media content, you become the trusted expert they remember when they're ready to book.

Never run out of content by creating:

Many estheticians stop posting because they believe every video has to go viral.

The truth is that consistent, educational content builds credibility over time. Every post creates another opportunity for someone to discover your business, learn from your expertise, and become a loyal client.

Don't focus on creating perfect content. Focus on creating helpful content consistently.

Your social media accounts are more than platforms—they're powerful marketing tools that can attract clients, increase product sales, grow your authority, and build a thriving beauty business.

You are no longer just providing skincare services.

You are the content creator of your business.

The more value you share, the more trust you build. The more trust you build, the more opportunities you create to grow your business.

The SLI Online Esthetician School helps licensed estheticians, spa owners, solo estheticians, skincare professionals, and beauty entrepreneurs build profitable beauty businesses through education, business coaching, social media marketing, branding, client attraction, retail strategies, and entrepreneurship training.

Whether you're growing your clientele, increasing retail sales, launching your own skincare line, or becoming an industry leader, SLI provides practical education designed specifically for beauty professionals.

Enjoyed this episode?

Subscribe to the SLI Online Esthetician School Podcast for weekly episodes covering:

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here: Cost Per Service Worksheet from Angela Green, join the app to get access & pay! 

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube

In Episode 211 of the SLI Online Esthetician School Podcast, Stephanie Laynes shares her perspective on one of the most common questions asked by beauty professionals:

Do you need a supportive partner or a supportive family to become a successful esthetician and entrepreneur?

Stephanie's answer may surprise you.

While having encouragement from family is wonderful, she explains why having a supportive partner can make a greater difference when you're building a business and creating a life together.

Many licensed estheticians dream of opening their own spa, growing a skincare brand, becoming a solo esthetician, or creating financial freedom through entrepreneurship. However, building a successful beauty business often requires sacrifices that others may not immediately understand.

You may experience:

Having someone at home who understands these challenges can provide stability, encouragement, and confidence during difficult seasons.

Every family dynamic is different, and many entrepreneurs receive incredible encouragement from parents, siblings, and relatives.

In this episode, Stephanie discusses why a supportive life partner often has a greater day-to-day influence because they typically share your household, finances, responsibilities, and long-term goals. When you and your partner communicate well and work as a team, it can make navigating the challenges of entrepreneurship much easier.

At the same time, if family members don't fully understand your vision, it doesn't necessarily mean you can't succeed. Many successful entrepreneurs have built thriving businesses while earning support gradually through consistent action and results.

You don't need everyone's approval to build a successful esthetics business.

You do need people in your life who respect your goals, encourage your growth, and support the work required to achieve your vision. A supportive partner can be an important part of that foundation, while a strong network of mentors, business friends, and fellow estheticians can provide additional encouragement along the way.

The SLI Online Esthetician School Podcast helps licensed estheticians, solo estheticians, spa owners, skincare professionals, and beauty entrepreneurs grow profitable businesses through practical education and real-world business strategies.

Each episode covers topics including:

Whether you're opening your first treatment room or scaling a six-figure beauty business, you'll find actionable advice to help you grow with confidence.

If you enjoyed this episode, subscribe to the SLI Online Esthetician School Podcast so you never miss a new episode focused on helping estheticians build successful businesses and rewarding careers.

If this conversation resonated with you, please leave a review and share this episode with another esthetician or beauty entrepreneur who could benefit from hearing it.

SEO Keywords: supportive partner for entrepreneurs, supportive spouse, entrepreneur relationships, esthetician business, beauty entrepreneur, solo esthetician, esthetician mindset, esthetician success, beauty business coach, entrepreneur marriage, work-life balance for estheticians, spa owner tips, skincare business, women in business, esthetician podcast, online esthetician school, SLI Online Esthetician School, Stephanie Laynes.

Stephanie, a seasoned professional in the beauty industry, brings her wealth of knowledge and experience to the forefront, sharing valuable insights, tips, and trends that every esthetician can use in their business.

Click here to take my FREE Communication Masterclass

Join my IG Broadcast Group HERE

Enroll in the SLI Online Esthetician School for only $30 a month that includes the MONEY PODCAST, advanced esthetic education, business tips & more!

Click here: Cost Per Service Worksheet from Angela Green, join the app to get access & pay! 

***Stephanie's Favorite Things:***

Payroll App

Esthetician Insurance

Esthetician Gameplan: Pay Myself Workbook

Smooth Skin Supply LLC Wholesale Website

Follow Stephanie Laynes on socials:

Instagram

Facebook

Tik Tok

Youtube